TORONTO, April 7, 2020 /CNW/ - Mimi's Rock Corp.
(TSXV:MIMI OTCQB:MIMNF) (the "Company") today provided an
operational update. Given the uncertain times, as we all grapple
with the realities of the global pandemic, management thought it
appropriate to provide a brief update on the Company's operations
and outlook. The Company is currently preparing its year-end
financial statements and will announce the release date as soon as
available. While the late part of 2019 was not as strong as
management's expectation, trends have begun to reverse in the first
quarter of 2020. While the proliferation of the COVID-19
virus has forced the world to adapt, we have so far been able to
navigate the consequential operational challenges. As a result
of operational changes implemented by our team (including the
execution of multiple new on-line advertising strategies), combined
with rapidly-evolving consumer behaviour driven at least in part by
the COVID-19 pandemic, we have benefitted from continued sales
growth in our vitamins and supplements business. Meanwhile,
the newly acquired skin care business remains strong.
Consumers are ordering more online and thinking about their
overall wellness. Our experienced supply chain management and
operating teams have increased inventory levels on-hand with our
e-commerce channel partners to deal with the increased product
demand and to protect against any future supply chain disruptions.
We have not increased our prices as a result of the increased
demand, and intend to hold our prices firm unless impacted with
increased costs.
"We are working diligently with our manufacturers and
distributors to make sure that we continue meet the needs of our
customers. Our team members are able to work from their homes, and
there has been no impact on our day-to-day operational
capabilities," said Dave Kohler,
CEO.
As a purely online business, Mimi's Rock Corp.'s organizational
structure has facilitated minimal disruption as employees perform
duties remotely. At this time, management does not foresee any
major disruptions to the Company's business. We will provide
additional operational updates as appropriate, as we all work
together to combat the current COVID-19 crisis.
About Mimi's Rock Corp.
Mimi's Rock Corp. is an online dietary supplement and wellness
company which market and sells its products under the Dr. Tobias,
All Natural Advice and Maritime Naturals brand names. The Dr.
Tobias brand features over 30 products, including the top-selling
Colon 14-Day Cleanse and the #1
selling Omega 3 Fish Oil on Amazon.com. All Natural Advice and
Maritime Naturals products focus on skin and beauty care.
Products sold under the All Natural and Maritime Naturals
brand names are made in Canada and
registered with Health Canada and under the EU Cosmetics Act.
All Natural Advice has been featured on BNN as a top selling
skincare brand in Canada, and has
been rated the #1 Beauty Brand on Amazon Canada for the past four
years.
Forward-Looking Information
This news release includes "forward-looking information," as
such this term is defined in applicable securities laws.
Forward-looking information includes, without limitation, Mimi's
Rock Corp.'s business and business results, goals or outlook, risks
associated with financial results, and stability, development
projects such as those referenced herein, sales to foreign
jurisdictions, engineering and construction, production (including
control over costs, quality, quantity and timeliness of delivery),
foreign currency and exchange rates, maintaining adequate working
capital and raising further capital on acceptable terms or at all,
and other similar statements concerning anticipated future events,
conditions or results that are not historical facts. These
statements reflect management's current estimates, beliefs,
intentions and expectations; they are not guarantees of future
performance. The Company cautions that all forward-looking
information is inherently uncertain and that actual performance may
be affected by a number of material factors, many of which are
beyond the Company's control. Accordingly, actual future
events, conditions and results may differ materially from the
estimates, beliefs, intentions and expectations expressed or
implied in the forward-looking information. All statements
are made as of the date of this news release and represent the
Company's judgement as of the date of this new release, and the
Company is under no obligation to update or alter any
forward-looking information.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this news release.
Please visit www.mimisrock.com or www.sedar.com for recent
Mimi's Rock Corp. filings.
SOURCE Mimi's Rock Corp.
