TrueContext Mobile Solutions Corporation (TSX VENTURE:TMN) ("TrueContext" or
"the Company"), a mobile data solutions company today announced results for its
three and six months ended June 30, 2012. All amounts are stated in Canadian
dollars unless otherwise noted.


Operating Results for the Three Months Ended June 30, 2012

Total revenue for the three months ended June 30, 2012 of $593,646 represented
an increase of 75.3% over total revenue for the second quarter of 2011 of
$338,628. 




--  Second quarter 2012 subscription license revenue grew by 89.3% to
    $416,931 from $359,090 in the second quarter of 2011, while second
    quarter 2012 operator channel subscription revenue grew to $244,432 from
    $108,714 in the second quarter of 2011 representing growth of 124.8%. 
    
--  Second quarter 2012 services revenue grew by 49% to $176,715 from
    $118,358 in the second quarter of 2011. 
    
--  Second quarter 2012 net loss was $564,897 compared to second quarter
    2011 net loss of $689,813 and first quarter 2012 net loss of $585,975. 
    
--  As at June 30, 2012, the Company had cash and cash equivalents of
    $1,064,899 and net working capital of $551,095. 



"Our second quarter 2012 results show continued steady growth in customers,
subscribers and revenues with operator channel subscription revenue growing by
125% over last year. We are pleased that we obtained this growth while also
achieving our second consecutive quarter of reduced net loss for the Company,"
said Alvaro Pombo, Chief Executive Officer, TrueContext.


Mr. Pombo added: "Our primary goal is subscriber growth through established and
new channels and we are focusing our efforts in optimizing the sales process
with these partners. We have built a solid customer engagement and deployment
engine that funnels new operator and direct customers through our web portal and
allows us to equip our customers with the ProntoForms(R) solution in a quick and
easy fashion."


"We are actively diversifying and expanding our channel subscriber base and we
have recently announced important new relationships with Rogers Communications
and Bell in Canada. Additionally, we are experiencing significant interest from
carriers globally. Carriers introduce ProntoForms because it's a strategic
subscriber service that helps improve sales of related voice and data plans,
smartphones and helps reduce customer churn. The marketing and sales processes
that we have built with AT&T are being deployed to achieve success with new
partners. Furthermore, our secured co-marketing partnerships with the global top
four mobile smartphone brands help expand awareness and representation of our
products through the mobile operator channels globally."


ABOUT PRONTOFORMS(R) AND TRUECONTEXT

ProntoForms is a mobile workflow solution used by 1,800 business customers.
Available for any smartphone or tablet, ProntoForms incorporates a mobile device
App, a Web management portal to manage teams and data flow, and provides the
ability to export or connect data to the back office or to popular cloud
services. 


TrueContext, traded on the TSXV under the symbol TMN, has a powerful and
proprietary patent portfolio, from which the ProntoForms mobile App and Web
reporting portal have been developed. ProntoForms is the registered trademark of
TrueContext Corporation, a wholly-owned subsidiary of TrueContext.


Certain information in this press release may constitute forward-looking
information. This information is based on current expectations that are subject
to significant risks and uncertainties that are difficult to predict. Actual
results might differ materially from results suggested in any forward-looking
statements. The Company assumes no obligation to update the forward-looking
statements, or to update the reasons why actual results could differ from those
reflected in the forward looking-statements unless and until required by
securities laws applicable to the Company.  


There are a number of risk factors that could cause future results to differ
materially from those described herein, including but not limited to the
following: (i) there can be no assurance that the Company will earn any profits
in the future or that profitability, if achieved, will be sustained; (ii) if the
Company is not able to achieve profitability, it will require additional equity
or debt financing, and there can be no assurances that the Company will be able
to obtain additional financial resources on favourable commercial terms or at
all; (iii) the Company's quarterly revenues and operating results may fluctuate,
which may harm its results of operations; (iv) the loss of business from a major
customer, operator or other reseller could reduce the Company's sales and harm
its business and prospects; (v) a portion of the Company's sales are through
operators and other resellers, and an adverse change in the Company's
relationship with any of such operators or other resellers may result in
decreased sales; (vi) the market for software as a service is at a relatively
early stage of development, and if it does not develop or develops more slowly
than expected, the Company's business will be harmed; (vii) the Company faces
competition from other software solution providers, which may reduce its market
share or limit the prices it can charge for its software solutions; (viii) a
global economic downturn or market volatility may adversely affect our business
and/or our ability to complete new financings; (ix) the business of the Company
may be harmed if it does not continue to penetrate markets; (x) the success of
the business depends on the Company's ability to develop new products and
enhance its existing products; 

(xi) the Company's growth depends in part on the success of its strategic
relationships with third parties; (xii) the financial condition of third parties
may adversely affect the Company; (xiii) the US dollar may fluctuate
significantly compared to the Canadian dollar, causing reduced revenue and cash
flow as most of our revenues are received in US dollars while most of our
expenses are payable in Canadian dollars; (xiv) subscription services which
produce the majority of the Company's revenue are hosted by a third party
service for the Company and any interruption in service could harm its results
of operations; (xv) intellectual property claims against the Company may be time
consuming, costly to defend, and disruptive to the business; (xvi) the Company
uses open source software in connection with its products which exposes it to
uncertainty and potential liability; (xvii) economic uncertainty and downturns
in the software market may lead to decreases in the Company's revenue and
margins; (xviii) any significant changes in the technological paradigm utilized
for building or delivering applications in Smartphone devices could harm the
Company's business and prospects; and (xix) if the Company loses any of its key
personnel, its operations and business may suffer. Please see "Risk Factors
Affecting Future Results" in the Company's annual management's discussion and
analysis for the year ended December 31, 2011, for a more complete discussion of
these and other risks. Readers are cautioned not to place undue reliance on
forward-looking statements. We undertake no obligation to update or revise any
forward-looking statements, whether as a result of new information, future
events or otherwise, except as required by applicable law. 


This news release does not constitute an offer to sell or a solicitation of an
offer to buy any securities. The securities have not been and will not be
registered under the United States Securities Act of 1933, as amended (the "US
Securities Act") or any state securities laws and may not be offered or sold
within the United States or to US persons unless registered under the US
Securities Act and applicable state securities laws or an exemption from such
registration is available.


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