Amazon Places Largest Order in History for Baristas White Coffee 300 Percent Increase Over the Previous Record
07 June 2017 - 10:34PM
InvestorsHub NewsWire
SOURCE: Baristas Coffee Company, Inc.
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Amazon Places Largest Order in History for Baristas White
Coffee 300 Percent Increase Over the Previous Record Resulting from
National Advertising of the Hottest Coffee Craze from
Seattle
SEATTLE, WA-(NewMediaWire - Jun 7, 2017) - Baristas Coffee
Company (OTC PINK: BCCI) announced that Amazon, the world's most
valuable retailer, has placed the largest order in history of its
white coffee single serve cups compatible with the Keurig 2.0 K-Cup
Brewing system. The order was approximately 300% larger than any
order previously placed by Amazon.
Baristas recently acquired a distribution facility to meet the
increasing demand for its coffee based products led by Baristas
white coffee single serve cups.
Barry Henthorn, CEO, stated: "We had to look twice when the
order came in and it nearly exhausted our entire inventory.
Fortunately, we had ramped up our supply in anticipation of
increased sales because of our advertising campaign that just began
last week and we were able to deliver on the entire order the same
day. We quickly increased our production in anticipation of
continued increases in sales."
Baristas recently kicked off a national multi-faceted
advertising campaign which combines digital display advertising
driving traffic directly to Amazon with a broad reaching
terrestrial (over the air) radio campaign on over 120 stations
nationally utilizing the top radio platform in the country. This
campaign is the initial expansion of advertising and focuses
exclusively on the unique white coffee Keurig cups. A media plan
has been developed extending out over the next 6 months focusing on
the expanding Baristas White Coffee product line as well as other
Baristas products soon to be announced.
Baristas partnered with Amazon, the most valuable retailer in
the United States, to offer the only White Coffee single serve cups
compatible with the Keurig® K-Cup® Brewing System 2.0 available
on www.amazon.com at: https://www.amazon.com/s?marketplaceID=ATVPDKIKX0DER&me=A1KJQ056WTND0E&merchant=A1KJQ056WTND0E&redirect=true,
and through "Amazon Prime."
White Coffee is a rarity and is developed using a slow and low
heat roast that preserves a much higher caffeine level than a
traditional roast. Because the beans have been under-roasted, white
coffee has a lighter taste than traditional coffee and is described
as both neutral and nutty.
About Baristas Coffee Company:
Baristas is a national Coffee Company www.baristas.tv that is recognized
throughout the US. It currently produces and sells coffee related
products under the Baristas brand. The Baristas White Coffee single
serve cups compatible with the Keurig 2.0 brewing system is the
bestselling product in its category. Baristas also markets other
coffee related products. Baristas gained mainstream exposure when
it was the subject of "Grounded in Seattle" the reality show
special feature which aired on WE tv. Baristas has recently
refocused its business to focus on its wholesale and direct to
consumer coffee based products such as single serve coffee pods
compatible with Keurig 2.0 brewing system. Baristas special
"Espresso Blend" and its revolutionary "White Coffee" have become
strong sellers, with the lightly roasted 3X the caffeine, "White
Coffee" becoming the number one white coffee Keurig compatible cup
in the nation.
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