Checkers(R) Promotion Exceeds Expectations
06 November 2004 - 3:59AM
PR Newswire (US)
Checkers(R) Promotion Exceeds Expectations TAMPA, Fla., Nov. 5
/PRNewswire-FirstCall/ -- The Florida Gators(R) maintain a narrow
lead over the Florida State Seminoles(R) in the Checkers(R)
Challenge, with proceeds exceeding expectations. Donations to date
total $25,125 to University of Florida's and $21,423 to Florida
State University's athletic scholarship funds. (Photo:
http://www.newscom.com/cgi-bin/prnh/20041105/FLF015 Logo:
http://www.newscom.com/cgi-bin/prnh/20020528/CHECKERSLOGO ) "These
great results are attributed to the combined efforts of the 123
Company and franchise Checkers restaurants throughout Florida
participating in the Challenge," said Richard S. Turer, Vice
President of Marketing at Checkers Drive-In Restaurants, Inc. "The
overwhelming success of this program will enable us to contribute
well over $50,000 to the universities' athletic scholarship
programs. This, combined with a corporate commitment of an
additional $25,000 in scholarship money to both the University of
Florida College of Food Science and the Florida State School of
Hospitality, means Checkers' total donations will exceed $100,000
this year." As the Official Burger sponsor of the Gators and
Seminoles, Checkers has been challenging fans since mid-August to
purchase Gator Combos or Seminole Combos to support their favorite
teams. Checkers expects to continue this popular promotion through
the Bowl Games, so fans still have time to get in on the Challenge.
Gator and Seminole Combos include a half-pound Double Champ(R) with
cheese, large fries and a large Coke(R) in the fan's choice of a
Gator or Seminole collectible cup. Checkers Drive-In Restaurants,
Inc. (http://www.checkers.com/ ) is the largest double drive-thru
restaurant chain in the United States. The Company develops,
produces, owns, operates and franchises quick service "double
drive- thru" restaurants. Except for historical information, this
announcement contains "forward- looking" and "Safe Harbor"
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, Section 21E of the Securities Exchange Act of
1934, as amended and the Private Securities Litigation Reform Act
of 1995. CONTACT: Lisa Tristano MARC Public Relations 412-562-1189
http://www.newscom.com/cgi-bin/prnh/20041105/FLF015
http://www.newscom.com/cgi-bin/prnh/20020528/CHECKERSLOGO
http://photoarchive.ap.org/ DATASOURCE: Checkers Drive-In
Restaurants, Inc. CONTACT: Lisa Tristano of MARC Public Relations,
+1-412-562-1189, or , for Checkers Drive-In Restaurants, Inc. Web
site: http://www.checkers.com/
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