FT. LAUDERDALE, Fla.,
Nov. 28, 2014 /PRNewswire/ --
Pleasant Kids, Inc. (OTC: PLKD), today announced that the Board of
Directors approved a stock buy-back program authorizing the Company
to purchase the Company's common stock subject to SEC regulations,
stock market conditions and corporate considerations.
The Company anticipates adopting a stock trading plan (the
"Plan") established in accordance with Rule 10b5-1 of the
Securities Exchange Act of 1934, as amended (the "1934 Act"). Rule
10b5-1 allows companies to adopt written, pre-arranged stock
trading plans when they do not have material, non-public
information. The Company also anticipates that purchases under the
Plan will be made in the open market, through block trades, or
otherwise, and will be made in compliance with Rule 10b-18 under
the Securities and Exchange Act of 1934. The actual amount of
shares purchased will be based on 10% of the sales of our apple
juice and water products through our online store. The Company
expects the Plan to last for a period from January 1, 2015
until December 31, 2015. While the
Company is not under any obligation to repurchase shares under this
program, we are excited about this buy-back program and believe
that it will enhance the value of the company to our
shareholders.
"We believe this is a win-win for the company and its
shareholders. The Company's newly launched apple juice, together
with its water product, have the cash generation capabilities and
substantial growth prospects to allow for a stock buy-back program.
As we continue to invest in new business growth opportunities we
believe the repurchase of our stock represents another attractive
investment opportunity for us at this time," said Robert Rico, CEO of Pleasant Kids Inc. We
are pleased as we have lowered our debt and paid off the
convertible notes to Asher, Redwood, and JMJ Financial and will
soon be finished with all of our convertible debt. We are committed
to the reduction of our outstanding shares and will be exploring
additional ways to add to those reductions. We will post the
results of our buyback on a monthly basis as well as our transfer
agent report to show the progress of our efforts. It is our goal to
achieve a substantial reduction in our outstanding share structure
through our buyback efforts and bring value back to our
shareholders. In addition, there will be no reverse split of our
common stock in 2015.
What's Next...?
***Pleasant Kids Inc. is embarking on our first social media
advertising campaign. We will be running direct to consumer
advertisements with targeted demographics for our water and apple
juice products. These efforts are aimed at increasing visits to our
website and online store. Advertisements will begin with our
Black Friday and Cyber Monday specials and will
continue. We have engaged a social media marketing firm that will
manage this campaign and provide analytics and results oriented
reports on a ongoing basis that will allow us to continue our
marketing in the most cost effective manner while achieving the
desired results. We are counting on the success of our marketing
efforts as this will boost sales and in turn allow for the success
of our buyback program. In addition, we will also commence our
targeted email marketing campaign that will begin in January 2015. Said Robert Rico " It is our top
priority to bring awareness to our brand and increase sales through
our online store. We intend to remain aggressive in our marketing
and look forward to reporting sales results as it pertains to these
effort."
***Our social media marketing strategies will begin with one of
the biggest shopping weekends of the year. With
Black Friday and Cyber Monday we will have the
opportunity to get our brand in front of a massive audience at the
perfect time. Our apple juice special of "buy 2 get 1 free" will be
included in this advertisement as well as our standard free
shipping offer. The timing of this was critical to our overall
strategy and we will be marketing our brand very aggressively
throughout this holiday season. Our products are available
on Amazon.com and our website
at http://www.pleasantkids.com as well as several retail
locations that can be found under our store locator tab on the
website.
***Special thanks to our loyal shareholders for without you none
of this would be possible. We look forward to continued growth and
achieving all of our goals.
About Pleasant Kids Inc.
Headquartered in Fort Lauderdale,
FL, Pleasant Kids is America's premier supplier of naturally
balanced alkalized spring water, "healthy water" and all natural
apple juice for children. The company features copyrighted
mascot characters along with our national "Where Healthy
Begins" campaign promotes a healthy lifestyle and educates children
on the benefits of our products. Additionally, all the
products are eco-friendly, BPA free, Non-toxic, No Bisphenol A, and
No Phthalates. Pleasant Kids Inc. owns and operates Pleasant Kids
EXTRA, Inc. EXTRA manages the intellectual copyrights to the
characters and makes them available for select and limited business
development, sponsorship opportunities and licensing deals.
Safe Harbor Statement
THIS NEWS RELEASE CONTAINS "FORWARD-LOOKING STATEMENTS", AS THAT
TERM IS DEFINED IN SECTION 27A OF THE
UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, AND
SECTION 21E OF THE UNITED STATES
SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. STATEMENTS IN THIS
NEWS RELEASE, WHICH ARE NOT PURELY HISTORICAL, ARE FORWARD-LOOKING
STATEMENTS AND INCLUDE ANY STATEMENTS REGARDING BELIEFS, PLANS,
EXPECTATIONS OR INTENTIONS REGARDING THE FUTURE. EXCEPT FOR THE
HISTORICAL INFORMATION PRESENTED HEREIN, MATTERS DISCUSSED IN THIS
NEWS RELEASE CONTAIN FORWARD-LOOKING STATEMENTS THAT ARE SUBJECT TO
CERTAIN RISKS AND UNCERTAINTIES THAT COULD CAUSE ACTUAL RESULTS TO
DIFFER MATERIALLY FROM ANY FUTURE RESULTS, PERFORMANCE OR
ACHIEVEMENTS EXPRESSED OR IMPLIED BY SUCH STATEMENTS.STATEMENTS
THAT ARE NOT HISTORICAL FACTS, INCLUDING STATEMENTS THAT ARE
PRECEDED BY, FOLLOWED BY, OR THAT INCLUDE SUCH WORDS AS"ESTIMATE",
"ANTICIPATE", "BELIEVE", "PLAN" OR "EXPECT" OR SIMILAR STATEMENTS
ARE FORWARD-LOOKING STATEMENTS. FORWARD-LOOKING STATEMENTS
CONTAINED IN THIS NEWS RELEASE INCLUDE STATEMENTS RELATING TO AS
WELL AS THE RISKS SHOWN IN THE COMPANY'S MOST RECENT ANNUAL AND
QUARTERLY REPORTS ON FORM 10-K AND FORM 10-Q, RESPECTIVELY, AND
FROM TIME-TO-TIME IN OTHER PUBLICLY AVAILABLE INFORMATION REGARDING
THE COMPANY. OTHER RISKS INCLUDE RISKS ASSOCIATED WITH THE
REGULATORY APPROVAL PROCESS, COMPETITIVE COMPANIES, FUTURE CAPITAL
REQUIREMENTS AND THE COMPANY'S ABILITY AND LEVEL OF SUPPORT FOR ITS
PRODUCT DEVELOPMENT ACTIVITIES. THERE CAN BE NO ASSURANCE THAT THE
COMPANY'S EFFORTS WILL SUCCEED AND THE COMPANY WILL ULTIMATELY
ACHIEVE COMMERCIAL SUCCESS. THESE FORWARD-LOOKING STATEMENTS ARE
MADE AS OF THE DATE OF THIS NEWS RELEASE, AND THE COMPANY ASSUMES
NO OBLIGATION TO UPDATE THE FORWARD-LOOKING STATEMENTS, OR TO
UPDATE THE REASONS WHY ACTUAL RESULTS COULD DIFFER FROM THOSE
PROJECTED IN THE FORWARD-LOOKING STATEMENTS. ALTHOUGH THE COMPANY
BELIEVES THAT THE BELIEFS, PLANS, EXPECTATIONS AND INTENTIONS
CONTAINED IN THIS NEWS RELEASE ARE REASONABLE, THERE CAN BE NO
ASSURANCE THOSE BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS WILL
PROVE TO BE ACCURATE. INVESTORS SHOULD CONSIDER ALL OF THE
INFORMATION SET FORTH HEREIN AND SHOULD ALSO REFER TO THE RISK
FACTORS DISCLOSED IN THE COMPANY'S PERIODIC REPORTS FILED FROM
TIME-TO-TIME WITH THE UNITED
STATES SECURITIES AND EXCHANGE COMMISSION. THIS NEWS RELEASE
HAS BEEN PREPARED BY MANAGEMENT OF THE COMPANY WHO TAKES FULL
RESPONSIBILITY FOR ITS CONTENTS. NO SECURITIES REGULATORY AUTHORITY
HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE.
THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF
THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER,
SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR
QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH
JURISDICTION.
For more information and all the latest from Pleasant Kids, Inc.
(PLKD)
Please contact customer service at 1-855-710-KIDS or visit us at
http://www.pleasantkids.com
Email us at info@pleasantkids.com
Pleasant Kids, Inc
1 East Broward Blvd Suite #700
Fort Lauderdale, FL 33301
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SOURCE Pleasant Kids, Inc.