Indie Ranch Media Subsidiary NetMix Broadcasting Announces Further Developments on NetMix Broadcasting Software
16 July 2009 - 8:00PM
Marketwired
Indie Ranch Media Inc. (PINKSHEETS: INDR) today announces its
wholly owned subsidiary NetMix Broadcasting Network, Inc.
www.netmixbroadcasting.com ("NetMix") has completed additional
feature sets that will extend the market share and increase revenue
potential for NetMix and their development partner BlueShift
Wireless.
As previously announced, NetMix, together with development
partner BlueShift Wireless, has completed testing the features
needed for broadcasting stations who currently distribute their
content via satellite to utilize the NetMix Broadcasting Network as
a more cost effective alternative. One of the initial tests will be
with JENNiRADIO and will include a live demonstration of the new
technology. The broadcasting application of the software required
the ability to properly respond to the in stream signals
transmitted on the client side to trigger local advertising on a
precisely scheduled basis.
Presently, Internet broadcasting applications are not designed
to provide auditable ad placement or precisely scheduled placement.
In order to provide a viable alternative to satellite services
those features had to be included in the NetMix software. One
additional hurdle that had to be addressed was the latency issues
in current streaming software; this has been reduced to less than
one tenth of a second. This will allow NetMix to provide a very low
cost alternative to terrestrial stations that are presently using
satellite services to distribute syndicated content, to broadcast
live events and for Internet broadcasting. NetMix expects to begin
signing agreements with broadcasters in the fourth quarter of this
year.
JENNiRADIO, the JENNiRADIO logo and For Kids... By Kids are
service marks of Smart Family Media, Inc. NetMix Broadcasting and
Indie Ranch Media are not associated with these entities or
marks.
INDIE RANCH MEDIA, INC.
Indie Ranch Media is an incubator dedicated to developing,
supporting and launching Internet-based media ventures and
technologies. The Company's focus is on combining strategy, ideas,
and execution with the culture of entrepreneurial spirit to develop
new media products faster, cheaper, and better. The Company is
supporting the development of NetMix Broadcasting Network Inc.
(www.netmixbroadcasting.com) and Omni Entertainment Group Inc.
(www.omniegi.com).
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS
A number of statements contained in this press release are
forward-looking statements. These forward-looking statements
involve a number of risks and uncertainties, including the
sufficiency of existing capital resources, technological changes
and uncertainties related to the development of Indie Ranch Media
Inc's business model. The actual results Indie Ranch Media Inc. may
achieve could differ materially from any forward-looking statements
due to such risks and uncertainties.
For further information please contact: Shareholder
Communications Marti Starkenberg Telephone: 888-280-8978
www.indranch.com
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