The Industry's First Pre-Built Data Warehouse and Reporting System Focused on Providing Visibility to Channel Activity All the Way Through to the End Customer DENVER, Aug. 23 /PRNewswire-FirstCall/ -- InfoNow Corporation, a leading provider of channel visibility and location service solutions, today announced the rollout of Analytic Insight(TM), a powerful, web-based reporting tool that delivers succinct, detailed, and security-enabled analyses of channel point-of-sale (POS) and inventory activities. A versatile tool that leverages InfoNow's Channel Insight(TM) service, Analytic Insight provides improved channel visibility by delivering visual management dashboards, detailed charts, and in-depth reports grouped into unique, innovative InfoNow InsightProfiles(TM). Analytic Insight gives companies that utilize channel-based marketing strategies powerful ad-hoc query capabilities, and can be configured in either an InfoNow hosted environment or as a supplement to a company's existing channel sales processing systems. A key feature of Analytic Insight are its unique InsightProfiles, which deliver a combination of drillable graphs and reports, synchronized to provide a comprehensive view into the performance of each dimension of a company's channel sales activity. They leverage the experience of the InfoNow team of channel professionals and provide an instant "snapshot" of channel sales activity by reseller, territory, corporate end-user, product, partner program, distributor, or even by market segment such as SMB or enterprise. Clients receive unlimited user licenses; access information with point-and-click technology usable with no training or support; can export data to Excel, PDF or .CSV formats; and need no additional plug-ins or Active X controls to use the tools. Importantly, with the advanced security features embedded in Analytic Insight, senior sales and marketing executives gain the flexibility they need to decide who views what data. Executives can also better direct sales activities, appropriately manage resources and create more suitable compensation incentives with commission-grade data and Analytic Insight intelligence. "The intelligence we gather through Analytic Insight and that we deliver through our easy-to-use InsightProfiles provides marketing and sales leaders with unprecedented visibility into channel sales and inventory data, enabling new levels of channel performance and control," said Mark Geene, CEO of InfoNow. "Ultimately, these web-based InsightProfiles provide a snapshot of a company's most critical sales data, allowing clients to quickly interpret and analyze results and get on with building their businesses by generating revenue." Introduced in 2002, InfoNow's flagship Channel Insight service has been providing accurate and timely POS and channel inventory data to companies that distribute their products through indirect business-to-business or business-to-consumer distribution channels. With the recent rollout of its cost-effective, on-demand, subscription-based Channel Insight 7(TM) solution, now even more companies can take advantage of InfoNow's established position of providing the fastest and most accurate POS and inventory processing service in the industry. For additional information about InfoNow's Analytic Insight, Channel Insight or Location Insight(TM) solutions, contact InfoNow at 1-866-868-4669, or visit the Company's Website at http://www.infonow.com/. About InfoNow Corporation InfoNow provides channel visibility and location services to companies that sell through complex channel partner networks. InfoNow Channel Insight(TM) gives companies rich, timely and actionable data on channel sales, including enhanced market intelligence on partners and end customers. It also includes tools to help clients use this data to profitably grow their business, through detailed customer segmentation and profiling, targeted opportunity generation, robust partner tracking and analysis, closed-loop opportunity tracking, sales credit assignment, inventory tracking and more. InfoNow Location Insight(TM) directs consumers to the optimal business location such as a branch office, ATM or the appropriate business partner through Internet, voice-response or mobile devices. InfoNow Location Insight services also provide tools for location data management, business partner profiling, and highly tailored lead routing and management. Since 1996, InfoNow has helped leading companies such as Bank of America, Enterasys Networks, Hewlett-Packard, SMC, Visa and Wachovia better serve their end customers through complex channel networks. InfoNow is based in Denver, Colorado. For more information, please visit the Company's Web site at http://www.infonow.com/. DATASOURCE: InfoNow Corporation CONTACT: David Banks of InfoNow Corporation, +1-303-293-0212, Web site: http://www.infonow.com/

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