LONDON, June 23, 2014 /PRNewswire/ --
Playtech, the international designer, developer and licensor of
software and services for the online, mobile, TV and land-based
gaming industry, is proud to announce the successful migration of
Winner to Playtech's new Multi-Balance wallet as part of Playtech's
Information Management System, IMS, which has recently been chosen
platform of the year at eGR B2B Awards.
(Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )
Eliminating the use of multiple accounts for the various
products, with the new single wallet players can enjoy a borderless
multi-product experience across all products they are playing
- including Casino, Bingo, Sports and Poker. Operators
can track the gaming activity through a single
backend - Playtech's IMS, making the financial
data and gaming history of each player clearer across the entire
player lifecycle.
Exclusive to Winner's wallet model is the ability to transfer
funds across balances within games and products, allowing for
intuitive cross-sell opportunities such as Game-specific bonuses
and Free-spin bonuses. These targeted marketing activities will
allow Winner to reap the benefits of the holistic financial view
the new wallet offers, to increase their revenue through
cross-promotion of games and products.
Tony Khatskevich, VP Cross
Products, commented, "We are very proud to launch the new wallet
with Winner. It provides operators with a holistic view which
allows them to execute more targeted marketing efforts and an
avenue to cross-sell across products and games. I am sure Winner
will benefit from this wallet in maximising their player
value."
About Playtech
Playtech develops unified software platforms and content for the
online and land-based gaming industry, together with providing a
range of ancillary services such as marketing, hosting and CRM
services.
The Group's capabilities enable the delivery of an integrated
software or turnkey solution, with players accessing online,
broadcast, mobile and server-based gaming terminals through a
single account.
New licensees include existing online operators upgrading or
diversifying their offering, land-based casino groups, government
sponsored entities such as lotteries, and new entrants making their
online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange
and has over 3,000 employees located in twelve countries. Its
leading gaming applications include casino, poker, bingo, sports
betting, live, mobile and social gaming, casual and fixed odds
games.
http://www.playtech.com
For further information contact:
Playtech plc
+44(0)20-7861-3232
Mor Weizer, Chief Executive
Officer
Ron Hoffman, Chief Financial
Officer
c/o Bell Pottinger
Adam Kay, Head of Investor
Relations
+44(0)20-7428-1776
Bell Pottinger
David Rydell / Olly Scott / Guy
Scarborough
+44(0)20-7861-3232