LONDON, July 23, 2014 /PRNewswire/ --
Playtech, the international designer, developer and licensor of
software and services for the online, mobile, TV and land-based
gaming industries, is proud to announce the extension of its
relationship with MSC Cruises, which has ordered the Neon Casino
Management System for its newest ship, MSC Preziosa.
(Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )
The Neon Casino Management system is an enterprise-level system
for land-based gaming operators that can be tailored to suit
specific needs and is designed to cover a range of gambling
perations.
MSC Cruises already operates Neon on four of its 12 cruise
ships, with a central data warehouse at MSC headquarters providing
MSC Cruises management with in-depth analysis across all connected
ships.
Neon is integrated with the ships' Fidelio Cruise property management system,
enabling guests to use their room key to charge transactions to
their bill using a multilingual app at each slot, an iPad at each
table or via the cashier.
Neon also enables MSC Cruises to offer a range of bonus
programmes designed to stimulate entertainment and increase
participation, including free and bonus play offers, virtual prize
draws, targeted jackpots and hot seat bonuses.
Neon forms part of Playtech's multi-channel solution, which
connects retail and online gaming operations to maximise player
conversion between channels, delivers a single view of customers
and drives brand loyalty.
On behalf of Playtech, Chris
Dempsey commented: "We have worked closely with MSC Cruises
to create a system that meets the unique demands of a cruise ship
casino and will now deliver additional enhancements including
improvements to help MSC Cruises to drive its casino business
forward. We are very pleased to be furthering our partnership with
MSC Cruises and we look forward to another successful
implementation."
MSC Cruises Corporate Casino Operations Manager Sergio Porcasi added: "We chose Neon because the
system offers a modern platform that can cover our entire
operation, both on board and ashore. We felt that Playtech was able
to adapt the solution to our specific needs, and the first phase of
the implementation has been a success. As we continue to roll out
Neon across our fleet, we are confident that we'll be able to
control our casino operations more effectively and offer an even
more exciting entertainment option to our guests."
About Playtech
Playtech develops unified software platforms and content for the
online and land-based gaming industry, together with providing a
range of ancillary services such as marketing, CRM services and
hosting.
The Group's capabilities enable the delivery of an integrated
software or turnkey solution, with players accessing online,
broadcast, mobile and server-based gaming terminals through a
single account.
New licensees include existing online operators upgrading or
diversifying their offering, land-based casino groups, government
sponsored entities such as lotteries, and new entrants making their
online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange
and has over 3,400 employees located in twelve countries. Its
leading gaming applications include casino, bingo, poker, sports
betting, live, mobile and social gaming, casual and fixed odds
games.
http://www.playtech.com
For further information contact:
Playtech plc
+44-(0)20-7861-3232
Mor Weizer, Chief Executive
Officer
Ron Hoffman, Chief Financial
Officer
c/o Bell Pottinger
Adam Kay, Head of Investor Relations
+44-(0)20-7428-1776
Bell Pottinger
David Rydell / Olly Scott / Guy
Scarborough
+44 (0)20-7861-3232
SOURCE Playtech