LONDON, August 5, 2014 /PRNewswire/ --
Playtech is delighted to announce the integration of Metric
Gaming's Rapid Fire Sports service into the IMS back office system,
enhancing the gaming offering for Tier 1 licensee, Coral.
(Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )
Rapid Fire gives Coral the opportunity to significantly increase
the range of betting options that can be offered to players, with
an innovative and immediate in-play product offered on selected
football matches. Players can place bets on the next event to
occur, such as a throw in, free kick, goal kick or corner kick.
This integration, which allows operators to focus on identifying
the very best opportunities to grow their business and benefit from
the synergy with the Playtech system, showcases the flexibility of
Playtech's Open Platform.
Combining external components with the IMS's industry-leading
player management and marketing tools provides licensees with more
opportunities to engage with players, such as the option to wrap
external games with Playtech's exclusive features including Game
Specific and Free Spin bonuses.
In recent months various leading Playtech licensees have taken
the opportunity to enhance their offering while retaining the IMS
as their main back office system. The incorporation of
external components and business support systems, including game
servers and games, external wallets, campaign systems, and analytic
systems, into the IMS - all combine with Playtech's single player
account, across all products.
Tony Khatskevich, Playtech's VP
Cross Products, said: "This integration of Rapid Fire with Coral
underlines the outstanding flexibility of our Open Platform and the
impact it can have on a licensee's gaming offering. It
significantly enhances the level of games licensees can make
available to players and underlines the position of Playtech's IMS
as the industry-leading back office system."
About Playtech
Playtech develops unified software platforms and content for the
online and land-based gaming industry, together with providing a
range of ancillary services such as marketing, CRM services and
hosting.
The Group's capabilities enable the delivery of an integrated
software or turnkey solution, with players accessing online,
broadcast, mobile and server-based gaming terminals through a
single account.
New licensees include existing online operators upgrading or
diversifying their offering, land-based casino groups, government
sponsored entities such as lotteries, and new entrants making their
online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange
and has over 3,600 employees located in twelve countries. Its
leading gaming applications include casino, bingo, poker, sports
betting, live, mobile and social gaming, casual and fixed odds
games.
http://www.playtech.com
For further information contact:
Playtech plc
+44(0)20-7861 3232
Mor Weizer, Chief Executive
Officer
Ron Hoffman, Chief Financial
Officer
c/o Bell Pottinger
Adam Kay, Head of Investor
Relations
+44(0)20-7428-1776
Bell Pottinger
David Rydell / Olly Scott / Guy
Scarborough
+44(0)20-7861-3232