Real American Brands to Launch Fragrance and Cleaning Products Division
02 July 2010 - 11:00PM
Marketwired
Owner of US trademarks within the perfume and fragrance category,
Real American Brands, Inc. (PINKSHEETS: RLAB) is mounting an effort
to bring more new 'green' brands to market.
According to CEO Doug Newton, "The company is now associated
with Takasago International Corporation, a leading global partner
and developer of flavors and fragrances for some of the world's
most successful fragrance and personal care products.
"RLAB's proposed new products will be designed to show
substantivity, diffusivity, and be stable and safe, while being
made with an awareness of the importance of eliminating any and all
adverse effects and risks everywhere in the environment.
"In addition to working with Takasago, RLAB has recently entered
into an exclusive representation agreement with a brand well known
for its focus on 100% green, non-toxic cleaning products, whose
national expansion plans and options are being developed by RLAB
and Takasago."
As previously announced, RLAB owns US Trademarks for Lasso,
Lariat and Riata (the Spanish word for lasso) and the new, recently
applied for mark "Pride" in the fragrance category.
"Our goal is to capitalize on the intellectual property assets
of these names to produce a steady royalty stream for RLAB, ideally
through high quality, innovative products specially targeted to
serve both Hispanic and non-Hispanic consumers across the
continent."
About Real American Brands RLAB's focus
(www.realamericanbrands.com) is to support products and services
whose origins, designs and character reflect and serve America's
unique culture, heritage and way of life. RLAB owns a stable of US
trademarks including "Born & Bred in the USA" , "Billy
Martin's" -- the western lifestyle brand -- and "Green Blues" ®,
the name of the company's new eco-friendly blue jean brand.
Forward-Looking Statements Statements about RLAB's future
expectations, including future revenues and earnings, and all other
statements in this news release other than historical facts are
"forward-looking statements." Since these statements involve risks
and uncertainties and are subject to change at any time, the
company's actual results may differ materially from the company's
plans if its assumptions prove to be incorrect or for a variety of
other reasons.
Contact: Doug Newton or Chance Newton
info@RealAmericanBrands.com BillyMartins@gmail.com 760-324-6834
Real American Capital (PK) (USOTC:RLAB)
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