Reality Racing, Inc. Signs Procter & Gamble's Old Spice Division as a Platinum Sponsor for Reality Racing - The Rookie Challenge
26 September 2006 - 10:30PM
PR Newswire (US)
BOCA RATON, Fla., Sept. 26 /PRNewswire-FirstCall/ -- Reality
Racing, Inc. (OTC Pink Sheets: RRGI) has signed The Procter &
Gamble Company (NYSE:PG), makers of the Old Spice(R) brand, as a
platinum-level sponsor for Reality Racing - The Rookie Challenge.
In a recent move, Reality Racing Inc. expanded its corporate
racecar sponsorship program for Reality Racing - The Rookie
Challenge to give interested corporations the chance to benefit
from vehicle sponsorship and national television exposure at a
fraction of traditional sponsorship prices. Reality Racing's
President, Lee F. Schaefer stated, "We are thrilled that Procter
& Gamble has joined us by becoming a sponsor in this exciting
venture. Our new TV show, Reality Racing - The Rookie Challenge,
combines American Idol with NASCAR(R)-style racing. We're giving 15
lucky male and female amateurs the chance to race for their dreams
on national television in front of as many as 75 million racecar
enthusiasts. This gives interested corporations the chance to get
in on the action with outstanding visibility at an unbeatable
price. As a company, we feel Procter & Gamble's Old Spice brand
fits in very well with our goals and will certainly appeal to our
target audience." Reality Racing, Inc. is offering Platinum
sponsorship packages for $250,000. This package includes (but is
not limited to) guaranteed product category exclusivity, logo
placement on the hood and back of the car, logo placement on the
driver's attire and tool cart, full sponsorship designation at the
track and national product exposure on our weekly television
program. Mr. Schaefer added, "Traditional race car sponsorships can
cost millions of dollars just for hood placement. We are offering
an entire package at a fraction of that cost on what some experts
predict to be the most talked about reality show of all time."
Nextel Cup(R) Series and NASCAR(R) legends like Bobby and Donnie
Allison, Cale Yarborough, Rusty Wallace and Junior Johnson will act
as judges and mentors for contestants. The winner of Reality Racing
- The Rookie Challenge will be given the opportunity to drive
professionally as a member of an established race team in a NASCAR
sanctioned race, receive national exposure, a cash award and a gold
championship ring. Information can be obtained by viewing the
Reality Racing website at http://www.realityracingtv.com/. Safe
Harbor Forward-looking statements made in this release are made
pursuant to the "safe harbor" provision of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements made by
Reality Racing, Inc. are not a guarantee of future performance.
This news release includes forward-looking statements, including
with respect to the future level of business for the parties. These
statements are necessarily subject to risk and uncertainty. Actual
results could differ materially from those projected in these
forward- looking statements as a result of certain risk factors
that could cause results to differ materially from estimated
results. Management cautions that all statements as to future
results of operations are necessarily subject to risks,
uncertainties and events that may be beyond the control of Reality
Racing, Inc. and no assurance can be given that such results will
be achieved. Potential risks and uncertainties include, but are not
limited to, the ability to procure, properly price, retain and
successfully complete projects, and changes in products and
competition. For investor relations information, contact: Gabe
Sandler Sandler Communications, Inc. Phone: 866-772-0118 Email:
DATASOURCE: Reality Racing, Inc. CONTACT: Gabe Sandler of Sandler
Communications, Inc., 1-866-772-0118, Web site:
http://www.realityracingtv.com/
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