UpSNAP Adds Millennial Media to Advertising Partner Program
04 January 2008 - 12:30AM
PR Newswire (US)
DAVIDSON, N.C., Jan. 3 /PRNewswire-FirstCall/ -- UpSNAP, Inc.
(OTC:UPSN) (BULLETIN BOARD: UPSN) , (http://www.upsnap.com/) the
premier provider of free mobile search & streaming mobile audio
entertainment, announces it has added Millennial Media to its
advertising partners, bringing the total number to date to ten.
"Our advertising partners are central to our strategy and how we
deliver value to our customers," said Tony Philipp, chairman and
CEO. "We are thrilled about having a relationship with Millennial
Media, which will help us maximize mobile advertising revenue for
our content partners. Working with a network of advertising
partners allows UpSNAP to optimize advertising impressions based on
different mobile channels with SMS, WAP or Audio. Some of our
content streams deliver ad rates of $100 CPM [cost per 1,000 ad
impressions] and more." "We are very excited about our partnership
with UpSNAP. The dynamic and diverse entertainment content that
they provide to consumers will provide measurable value to our
broad base of quality advertising clients," said Paul Palmieri, CEO
of Millennial Media. About Millennial Media Millennial Media
(http://www.millennialmedia.com/) operates mobile ad networks
designed specifically to best meet the diverse needs of agencies,
brands, and direct marketers. With Millennial Motion rich media for
engaging user experiences, the Millennial Marketplace for targeted
audiences on premium content, and Decktrade for large-scale
performance campaigns, we help advertisers succeed in meeting their
objectives. Millennials are more than today's youth. With a larger
population than the baby boomers and representing more than 70
percent of mobile media usage, they are the mass market for today
and tomorrow, and Millennial Media provides the best solutions to
reach them. About UpSNAP Inc. UpSNAP, Inc. is the leader in mobile
search & live mobile audio entertainment. With a rich library
of branded multimedia content & true mobile search technology,
UpSNAP effectively delivers compelling mobile content to consumers,
including text & audio content from major entertainment
companies in sports, news, music, and information. A 2007 Blue
Diamond Award winner from the Charlotte Chamber Information
Technology Charlotte (ITC) council, UpSNAP offers both branded and
white-label services. Visit http://www.upsnap.com/ for more
information. Attention Media: Tony will update the investment
community in an all-new interview with http://www.wallst.net/ on
January 3. To hear the interview in its entirety, visit
http://www.wallst.net/audio/audio.asp PRIMARY CONTACT: Wendy
Headrick UpSNAP, Inc. 704-895-4121, x100 DATASOURCE: UpSNAP, Inc.
CONTACT: Wendy Headrick of UpSNAP, Inc., +1-704-895-4121, ext. 100
Web site: http://www.upsnap.com/ http://www.millennialmedia.com/
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