UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 


 

FORM 10-Q

 


 

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the quarterly period ended June 30, 2023

 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the transition period from                          to                        

 

COMMISSION FILE NO. 333-222593

 

Vado Corp.

(Exact name of registrant as specified in its charter)

 

Nevada

(State or other jurisdiction of incorporation)

 

30-0968244

(IRS Employer Identification No.)

 

13468 Beach Ave.

Marina Del Rey, CA 90292

Tel: (888) 545-0009

(Address and telephone number of registrant's executive office)

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class

Trading Symbol

Name of each exchange on which registered

None

N/A

N/A

 

Indicate by checkmark whether the issuer: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☐ No

 

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

 

Indicate by check mark whether the registrant is a large accelerated filed, an accelerated filer, a non-accelerated filer, or a smaller reporting company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and "emerging growth company" in Rule 12b-2 of the Exchange Act.

 

Large accelerated filer ☐ 

Accelerated filer ☐

 

Non-accelerated filer

Smaller reporting company  

Emerging growth company 

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

Indicate by checkmark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No

 

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the most practicable date:

 

Class

Outstanding as of August 11, 2023: 182,435,898

Common Stock, $0.001

 

 

 

 

 

Vado Corp.

Table of Contents

 

 

 

Page

PART I

Financial information

 

Item 1

Financial statements (unaudited)

3

Item 2

Management’s discussion and analysis of financial condition and results of operations

21

Item 3

Quantitative and qualitative disclosures about market risk

28

Item 4

Controls and procedures

28

 

 

 

PART II

Other Information

 

Item 1

Legal proceedings

29

Item 2

Unregistered sales of equity securities and use of proceeds

29

Item 3

Defaults upon senior securities

29

Item 4

Mine safety disclosures

29

Item 5

Other information

29

Item 6

Exhibits

30

 

Signatures

31

 

 

 

 

PART I. FINANCIAL INFORMATION

 

ITEM 1. FINANCIAL STATEMENTS

 

Vado Corp.

Condensed Consolidated Balance Sheets

 

   

June 30,

   

December 31,

 
   

2023

   

2022

 

ASSETS

               

Current assets

               

Cash

  $ 1,402,754     $ 485,053  

Investments - restricted

    1,003,075       -  

Accounts receivable, net

    2,514,880       2,080,758  

Other current assets

    493,988       245,486  

Total current assets

    5,414,697       2,811,297  
                 

Property and equipment, net of accumulated depreciation of $162,596 and $152,058

    28,167       32,976  

Right of use operating leases, net

    294,809       581,352  

Intangible assets -amortizable

    201,897       286,801  

Total Assets

  $ 5,939,570     $ 3,712,426  
                 

LIABILITIES AND (DEFICIENCY IN) STOCKHOLDERS' EQUITY

               

Current liabilities

               

Accounts payable and accrued liabilities

    3,154,777       2,272,119  

Acquisition liabilities

    87,500       162,500  

Deferred revenue

    317,566       72,630  

Lease liability, operating leases, current

    319,705       631,144  

Accrued settlement

    2,476,926       1,707,652  

Loans payable, current

    423,290       348,945  

Loans payable, related party, current

    927,771       757,426  

Convertible notes payable, related party, current, net of discount

    679,005       -  

Total current liabilities

    8,386,540       5,952,416  
                 

Loans payable

    2,029,933       2,127,836  

Notes payable, related party, net of discount

    172,229       342,574  

Convertible notes payable, related party, net of discount

    990,557       -  

Total Liabilities

    11,579,259       8,422,826  
                 

Commitments and contingencies

   
-
     
-
 
                 

Stockholders' equity (deficit)

               

Common stock, $0.001 par value, 490,000,000 shares authorized, 182,435,898 and 173,757,921 shares issued and outstanding at June 30, 2023 and December 31, 2022, respectively

    182,436       173,758  

Preferred stock, Series A; $0.001 par value, 1,000,000 shares authorized, 223,333 and 170,000 shares issued and outstanding at June 30, 2023 and December 31, 2022, respectively

    223       170  

Additional paid-in capital

    4,796,831       1,793,966  

Accumulated deficit

    (10,619,179 )     (6,678,294 )

Total stockholders' equity (deficit)

    (5,639,689 )     (4,710,400 )
                 

Total liabilities and stockholders' equity (deficit)

  $ 5,939,570     $ 3,712,426  

 

The accompanying notes are an integral part of these financial statements.

 

 

Vado Corp.

Condensed Consolidated Statements of Operations

(unaudited)

 

   

For the Three Months Ended

   

For the Six Months Ended

 
   

June 30,

   

June 30,

 
   

2023

   

2022

   

2023

   

2022

 
                                 

Revenue

  $ 3,780,310     $ 4,576,799     $ 7,315,549     $ 8,482,930  

Cost of revenue

    2,717,619       3,033,328       5,057,340       5,765,777  

Gross Profit

    1,062,691       1,543,471       2,258,209       2,717,153  
                                 

Operating expenses:

                               

Selling, general and administrative

    2,302,702       2,649,904       4,859,191       5,267,127  

Legal settlement

    894,274       -       894,274       -  
                                 

Total operating expenses

    3,196,976       2,649,904       5,753,465       5,267,127  
                                 

Net operating loss

    (2,134,285 )     (1,106,433 )     (3,495,256 )     (2,549,974 )
                                 

Other expense:

                               

Interest expense, net of interest income

    (250,252 )     (150,156 )     (445,629 )     (303,713 )

Total other expense

    (250,252 )     (150,156 )     (445,629 )     (303,713 )
                                 

Net loss before provision for income taxes

    (2,384,537 )     (1,256,589 )     (3,940,885 )     (2,853,687 )
                                 

Provision for income taxes

    -       -       -       -  
                                 

Net loss

  $ (2,384,537 )   $ (1,256,589 )   $ (3,940,885 )   $ (2,853,687 )
                                 

Net loss per share - basic

  $ (0.01 )   $ (0.01 )   $ (0.02 )   $ (0.02 )
                                 

Net loss per share - diluted

  $ (0.01 )   $ (0.01 )   $ (0.02 )   $ (0.02 )
                                 

Weighted average shares outstanding – basic

    182,435,898       168,579,889       180,561,471       168,579,889  
                                 

Weighted average shares outstanding – diluted

    182,435,898       168,579,889       180,561,471       168,579,889  

 

The accompanying notes are an integral part of these financial statements.

 

 

Vado Corp.

Condensed Consolidated Statements of Cash Flows

(unaudited)

 

   

For the Six

   

For the Six

 
   

Months Ended

   

Months Ended

 
   

June 30,

   

June 30,

 
   

2023

   

2022

 

CASH FLOWS FROM OPERATING ACTIVITIES

               

Net (loss) income

  $ (3,940,885 )   $ (2,853,687 )

Adjustment to reconcile net (loss) income to net cash used in operating activities:

               

Stock based compensation

    417,242       52,512  

Amortization of discount on investment

    (2,289 )     -  

Depreciation and amortization

    112,992       95,257  

Amortization of ROU asset

    286,543       270,962  

Amortization of discount on convertible note payable

    110,248       -  

Provision for doubtful accounts

    93,882       99,092  

Changes in assets and liabilities:

               

Accounts receivable

    (528,004 )     1,131,300  

Other current assets

    (148,502 )     9,732  

Accounts payable

    836,326       (565,794 )

Deferred revenue

    244,936       (142,578 )

Acquisition liability

    (75,000 )     (75,000 )

Accrued settlement

    769,274       (500,000 )

Operating lease liability

    (311,439 )     (288,119 )

Net cash (used in) provided by operating activities

    (2,134,676 )     (2,766,323 )
                 

INVESTING ACTIVITIES

               

Cash paid for fixed assets

    (4,979 )     (12,132 )

Cash paid for development of intangible assets

    (18,300 )     -  

Investment in securities

    (1,000,786 )     -  

Net cash provided by (used in) investing activities

    (1,024,065 )     (12,132 )
                 

FINANCING ACTIVITIES

               

Proceeds from sale of common stock

    500,000       -  

Proceeds from notes payable - related parties

    -       500,000  

Proceeds from EIDL Loan

    -       50,000  

Proceeds from convertible notes payable - related parties

    2,100,000       -  

Issuance of Series A Preferred Stock for cash

    1,500,000       -  

Principal payments on loan payable

    (23,558 )     (67,407 )

Net cash provided by (used in) financing activities

    4,076,442       482,593  
                 

Net increase in cash and cash equivalents

    917,701       (2,295,862 )
                 

Cash and cash equivalents at beginning of period

    485,053       3,536,384  
                 

Cash and cash equivalents at end of period

  $ 1,402,754     $ 1,240,522  
                 

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

               

Interest paid

  $ 238,574     $ 228,510  

Income taxes paid

  $ -     $ -  
                 

NON-CASH INVESTING AND FINANCING ACTIVITIES:

               
    $
-
    $
-
 

 

The accompanying notes are an integral part of these financial statements.

 

 

Vado Corp.

Condensed Consolidated Statements of Stockholders Equity

For the Three and Six Months Ended June 30, 2023 and 2022

 

   

Common Stock

   

Preferred Stock Series A

   

Additional

Paid-in

   

Accumulated

         
   

Shares

   

Amount

   

Shares

   

Amount

   

Capital

   

Deficit

   

Total

 
                                                         

Balance, March 31, 2022

    168,579,889     $ 168,580       150,000     $ 150     $ 388,212     $ (3,472,773 )   $ (2,915,831 )

Issuance of restricted stock awards to employee

    193,393       193       -       -       (193 )     -       -  

Vesting of stock options

    -       -       -       -       31,542       -       31,542  

Net loss for the three months ended June 30, 2022

    -       -       -       -       -       (1,256,589 )     (1,256,589 )

Balance, June 30, 2022

    168,773,282     $ 168,773       150,000     $ 150     $ 419,561     $ (4,729,312 )   $ (4,140,828 )
                                                         
                                                         

Balance, December 31, 2021

    168,579,889     $ 168,580       150,000     $ 150     $ 367,242     $ (1,875,625 )   $ (1,339,653 )

Issuance of restricted stock awards to employee

    193,393       193       -       -       (193 )     -       -  

Vesting of stock options

    -       -       -       -       52,512       -       52,512  

Net loss for the six months ended June 30, 2022

    -       -       -       -       -       (2,853,687 )     (2,853,687 )

Balance, June 30, 2022

    168,773,282     $ 168,773       150,000     $ 150     $ 419,561     $ (4,729,312 )   $ (4,140,828 )
                                                         
                                                         

Balance, March 31, 2023

    182,435,898     $ 182,436       195,000     $ 195     $ 3,419,675     $ (8,234,642 )   $ (4,632,336 )

Share based compensation

    -       -       -       -       202,184       -       202,184  

Issuance of shares to service provider

    -       -       3,333       3       99,997       -       100,000  

Sale of Series A Preferred Stock for cash

    -       -       25,000       25       749,975       -       750,000  

Discount on convertible notes payable

    -       -       -       -       325,000       -       325,000  

Net loss for the three months ended June 30, 2023

    -       -       -       -       -       (2,384,537 )     (2,384,537 )

Balance, June 30, 2023

    182,435,898     $ 182,436     $ 223,333     $ 223     $ 4,796,831     $ (10,619,179 )   $ (5,639,689 )
                                                         
                                                         

Balance, December 31, 2022

    173,757,921     $ 173,758       170,000     $ 170     $ 1,793,966     $ (6,678,294 )   $ (4,710,400 )

Effect of reverse merger

    6,985,500       6,986       -       -       (53,308 )     -       (46,322 )

Share based compensation

    -       -       -       -       417,232       -       417,232  

Issuance of shares to service provider

    -       -       3,333       3       99,997       -       100,000  

Sale of common stock for cash

    1,692,477       1,692       -       -       498,308       -       500,000  

Sale of Series A Preferred Stock for cash

    -       -       50,000       50       1,499,950       -       1,500,000  

Discount on convertible notes payable

    -       -       -       -       540,686       -       540,686  

Net loss for the six months ended June 30, 2023

    -       -       -       -       -       (3,940,885 )     (3,940,885 )

Balance, June 30, 2023

    182,435,898     $ 182,436       223,333     $ 223     $ 4,796,831     $ (10,619,179 )   $ (5,639,689 )

 

The accompanying notes are an integral part of these financial statements.

 

 

VADO CORP.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

FOR THE SIX MONTHS ENDED JUNE 30, 2023 AND 2022

(UNAUDITED)

 

1. Organization and Business

 

Vado Corp. (“Vado” or the “Company”) is a Nevada corporation established on February 10, 2017. On February 24, 2023 the Company completed a share exchange agreement (the “Exchange Agreement”) with Socialcom, Inc, a California corporation (“Socialcom”) and the shareholders of Socialcom (the “Closing”). Pursuant to the closing of the Exchange Agreement, the Company issued to the Socialcom shareholders a total of 173,757,921 shares of the Company’s common stock, representing approximately 96% of the outstanding shares of common stock of the Company after giving effect to such issuance, in exchange for all of the shares of Socialcom common stock held by such Socialcom shareholders. The net amount of 6,985,500 shares of the Company’s common stock were held by the previous Vado Corp. shareholders subsequent to the Exchange Agreement. Following the Closing, in May 2023 the Company issued a total of 6,015,757 shares of common stock in exchange for 687,515 shares of Socialcom common stock held by the then minority shareholders of Socialcom. As a result of the foregoing Socialcom became a wholly-owned (rather than a 96.6% owned) subsidiary of the Company. As a result of the Closing, Socialcom became an approximately 96% owned subsidiary of the Company. The Company acquired no assets and $46,322 of liabilities in connection with the Exchange Agreement. Following the closing, the Company through Socialcom operates as a digital marketing and services company focused on delivering integrated advertising and technology performance solutions to independent agencies and brands through its omnichannel trading desk platform.

 

Socialcom was incorporated in the State of California on March 8, 2013, for the purpose of delivering integrated advertising and technology services to independent agencies and brands. The Company’s tech solution, both self-service and managed service, is built to deliver end-to-end omnichannel performance, including advertising technology, data-driven campaign optimization and creative services. Since its inception the strategic focus of the company has been oriented toward mid-market businesses, a significant and generally underserved segment of the larger US economy, especially with respect to their need for powerful enterprise advertising technology solutions to drive improved business outcomes and level the playing field against often larger, better-funded competitors.

 

Socialcom continues to embrace future-first solutions, recognizing ongoing changes in the ad tech space, from data usage and privacy, to emerging technologies and platforms. The Company operates tdX, an omnichannel trading desk platform, providing unified buy-side access to the full-breadth of the ad tech ecosystem, including 24 performance platforms across programmatic, display, CTV, DOOH, and audio, along with search and social. tdX represents a holistic performance solution, unified by the company’s robust data infrastructure, delivering powerful real-time campaign learnings and cross-channel performance optimizations, along with sophisticated analytics designed to deliver scalable and sustainable campaign outcomes. Tech-enabled creative services, delivered by the Company’s internal creative team, Socialcom Studio, ensures that creative is a powerful driver of campaign success, providing differentiated, performance-oriented brand and product ad units and other digital content for deployment within customer campaigns.

 

Each of these elements, seamlessly integrated within Socialcom’s tech stack, represents a unified customer acquisition and growth solution for the performance marketer, seeking a holistic advertising solution that can deliver measurable and scalable results against clearly defined business goals.

 

The preparation of unaudited condensed interim financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

 

The unaudited interim condensed financial statements have been prepared by us pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). The information furnished herein reflects all adjustments (consisting of normal recurring accruals and adjustments) which are, in the opinion of management, necessary to fairly present the operating results for the respective periods. Certain information and footnote disclosures normally present in the annual consolidated financial statements prepared in accordance with accounting principles generally accepted in the United States have been omitted pursuant to such rules and regulations. These unaudited condensed interim financial statements should be read in conjunction with the audited consolidated financial statements and notes for the fiscal year ended December 31, 2022 of Socialcom, which was the accounting acquirer in the February 2023 share exchange described above as Vado was a shell company with no operations at the time of the closing of the share exchange. Such audited Socialcom financial statements are included in the Company’s Offering Statement on Form 1-A originally filed with the SEC on April 19, 2023, as amended on July 25, 2023 and as may be amended from time-to-time.

 

 

2. Basis of Presentation and Summary of Significant Accounting Policies

 

Basis of Presentation

 

These financial statements and related notes are presented in accordance with accounting principles generally accepted in the United States and are expressed in US dollars. The Company has adopted a fiscal year end of December 31. The accompanying condensed consolidated financial statements include the accounts of Socialcom and Vado Corp. All material intercompany transactions have been eliminated in consolidation.

 

Use of Estimates

 

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amount of revenues and expenses during the reporting period. Actual results could differ from those estimates.

 

Cash and Cash Equivalents

 

The Company considers all highly liquid investments with maturities of three months or less to be cash equivalents. The Company had cash of $1,402,754 and $485,053 and no cash equivalents as of June 30, 2023 and December 31, 2022, respectively.

 

Restricted Investment

 

The Company has a restricted investment in the amount of $1,003,075 in connection with a complaint filed by a former services provider of the Company in the amount of $1,442,441 for amounts due. The restricted investment is held in the form of a United States Treasury Bill which matures on May 16, 2024. It is the Company’s intention to hold this investment to maturity. See notes 13 and 16.

 

Property, Plant, and Equipment

 

Property and equipment is recorded at the lower of cost or estimated net recoverable amount, and is depreciated using the straight-line method over its estimated useful life. Property acquired in a business combination is recorded at estimated initial fair value. Property, plant, and equipment are depreciated using the straight-line method based on the lesser of the estimated useful lives of the assets or the lease term based upon the following life expectancy:

 

 

 

Years

 

Office equipment

 

 

3 to 5

 

Furniture & fixtures

 

 

3 to 7

 

Leasehold improvements

 

Term of lease

 

 

Repairs and maintenance expenditures are charged to operations as incurred. Major improvements and replacements, which extend the useful life of an asset, are capitalized and depreciated over the remaining estimated useful life of the asset. When assets are retired or sold, the cost and related accumulated depreciation are eliminated and any resulting gain or loss is reflected in operations.

 

Long-Lived Assets

 

The Company reviews its property and equipment and any identifiable intangibles including goodwill for impairment on an annual basis utilizing the guidance set forth in the Statement of Financial Accounting Standards Board ASC 350 “Intangibles – Goodwill and Other” and ASC 360 “Property, Plant, and Equipment.” At June 30, 2023 and December 31, 2022, the net carrying value of intangible assets on the Company’s balance sheet was $201,897 and $286,801, respectively.

 

Concentrations of Credit Risk

 

The Company maintains its cash in bank deposit accounts and other accounts, the balances of which at times may be uninsured or exceed federally insured limits. From time to time, some of the Company’s funds are also held by escrow agents; these funds may not be federally insured. The Company continually monitors its banking relationships and consequently has not experienced any losses in such accounts.

 

Advertising and Marketing Costs

 

All costs associated with advertising and promoting products are expensed as incurred. Total recognized advertising and marketing expenses were $78,203 and $203,971 for the six months ended June 30, 2023 and 2022, respectively.

 

 

Fair Value of Financial Instruments

 

Pursuant to Accounting Standards Codification (“ASC”) No. 825 - Financial Instruments, the Company is required to estimate the fair value of all financial instruments included on its balance sheets. The carrying amounts of the Company’s cash and cash equivalents, notes receivable, convertible notes payable, accounts payable and accrued expenses, none of which is held for trading, approximate their estimated fair values due to the short-term maturities of those financial instruments.

 

A three-tier fair value hierarchy is used to prioritize the inputs in measuring fair value as follows:

 

Level 1 - Quoted prices in active markets for identical assets or liabilities.

 

Level 2 - Quoted prices for similar assets or liabilities in active markets, quoted prices for identical or similar assets or liabilities in markets that are not active, or other inputs that are observable, either directly or indirectly.

 

Level 3 - Significant unobservable inputs that cannot be corroborated by market data.

 

Capitalized Software Development Costs

 

The Company capitalizes certain costs associated with creating and enhancing internally developed software related to the development of the Company’s platform solution. These costs include third party development expenses for that are directly associated with and devote time to software development projects. Software development costs that do not qualify for capitalization, as further discussed below, are expensed as incurred and recorded in operating expenses in the consolidated statements of operations.

 

The Company’s customers do not take possession of the software and cannot run the software on their own hardware. For these reasons, pursuant to ASC 985-20 Costs of Software to Be Sold, Leased, or Marketed (“ASC 982-20”), the software is considered a software hosting arrangement and the Company applied the guidance of ASC 350-40 Intangibles – Goodwill and Other: Internal Use Software” (“ASC 350-40"). Pursuant to ASC 350-40, software development activities typically consist of three stages: (1) the planning phase; (2) the application and infrastructure development stage; and (3) the post-implementation stage. Costs incurred in the planning and post implementation phases, including costs associated with the post-configuration training and repairs and maintenance of the developed technologies, are expensed as incurred. The Company capitalizes costs associated with software developed when the preliminary project stage is completed, management implicitly or explicitly authorizes and commits to funding the project and it is probable that the project will be completed and perform as intended. Costs incurred in the application and infrastructure development phases, including significant enhancements and upgrades, are capitalized. Capitalization ends once a project is substantially complete and the software is ready for its intended purpose. Software development costs are amortized using a straight-line method over the estimated useful life of three years, commencing when the software is ready for its intended use. The straight-line recognition method approximates the manner in which the expected benefit will be derived.

 

Operating Leases

 

The Company accounts for its leasing arrangements by applying the guidance of Accounting Standards Update No. 2016-02, Leases (Topic 842), (“ASU 2016-02”). The Company enters into operating leases for its office space. The Company does not have finance leases.

 

The Company determines if an arrangement is, or contains, a lease at inception. Operating lease assets represent the Company’s right to control the use of an identified asset for a period of time, or term, in exchange for consideration, and operating lease liabilities represent its obligation to make lease payments arising from the aforementioned right.

 

Operating lease assets and liabilities are initially recorded based on the present value of lease payments over the lease term, which includes the minimum unconditional term of the lease, and may include options to extend or terminate the lease when it is reasonably certain at the commencement date that such options will be exercised. As the rate implicit for each of the Company’s leases is not readily determinable, the Company uses its incremental borrowing rate, based on the information available at the lease commencement date in determining the present value of its expected lease payments. The Company has elected to not separate lease and non-lease components.

 

Operating lease assets are amortized on a straight-line basis in operating lease expense over the lease term on the consolidated statements of operations. The related amortization, along with the change in the operating lease liabilities, are separately presented within the cash flows from operating activities on the consolidated statements of cash flows. The Company records lease expense for operating leases, some of which have escalating rent payments, on a straight-line basis over the lease term.

 

 

Certain leases contain provisions for property-related costs that are variable in nature for which the Company is responsible, including common area maintenance and other property operating services. These costs are calculated based on a variety of factors including property values, tax and utility rates, property services fees and other factors.

 

Refer to Note 8 for additional information.

 

Revenue Recognition

 

The Company generates its revenue by providing marketers and advertising agencies with the ability to deliver digital marketing and marketing-related solutions. The Company’s primary business is to deliver omnichannel programmatic, paid search, and paid social advertising services for its customers. The Company also does a limited amount of marketing-related project work for customers, including creative services, and also has a reseller solution with a partner. This results in the following revenue streams:

 

 

Programmatic Solutions

 

 

 

 

Paid Search & Social Solutions

 

 

 

 

Services Revenue

 

 

 

 

Self-Serve Revenue

 

The Company applies a five-step approach as defined in Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 606: Revenue from Contracts with Customers (“ASC 606”) in determining the amount and timing of revenue to be recognized:

 

 

Identification of a contract with a customer;

 

 

 

 

Identification of the performance obligation in the contract;

 

 

 

 

Determination of the transaction price;

 

 

 

 

Allocation of the transaction price to the performance obligations in the contract; and

 

 

 

 

Recognition of revenue when or as the performance obligations are satisfied.

 

The determination of whether revenue should be reported on a gross or a net basis is based upon an assessment of whether we are acting as the principal or agent in the transaction based upon the guidance in ASC 606. Making such determinations involves judgment and is based on an evaluation of the terms of each arrangement, none of which are considered presumptive or determinative. We act as a principal and recognize revenue on a gross basis if (i) we control the advertising inventory before it is transferred to our clients; (ii) we bear sole responsibility for fulfillment of the advertising promise and inventory risks and (iii) we have full discretion in establishing prices. We applied the guidance of ASC 606 to our revenue streams as follows:

 

Programmatic Solutions: Programmatic revenue consists of delivering our customer’s budget programmatically through our trading desk model, where multiple Demand Side Platforms (“DSP”) are utilized to deliver advertising budgets as paid impressions. The Company, through its deep understanding of DSP platforms, transacts to spend customer’s budgets within the platforms to execute against customer marketing goals as efficiently and effectively as possible. In this arrangement, our team will perform all of the setup, activation, strategy, tactic building, implementation and delivery of the campaign through a partner platform or platforms. We enter into an Insertion Order / Media Plan (“IO”) with all Programmatic customers. The IO states the services that are to be performed and a budget for each tactic or tactics. We bill our customers for a percentage of the total spend, and recognize revenue upon completion of the performance obligation. Because we are in control of this process and assume inventory risk, we recognize revenue on a gross basis.

 

Paid Search & Social Solutions: We also enter into an IO with all Paid Search & Social customers. The IO states the services that are to be performed and a budget for each tactic. We bill our customers for a percentage of the total spend, and recognize revenue upon completion of the performance obligation. In instances where we pay the third party for inventory, we recognize revenue on a gross basis because we bear the inventory risk. In instances where the customer pays the third party, we recognize revenue on a net basis.

 

 

Services Revenue: We enter into Statement of Work (“SOW”) agreements with all Services customers. The SOW includes estimated costs to be applied against the services to be performed, and establishes payment and billing terms. Services revenue is recognized on a gross basis.

 

Self-Serve Revenue: Self-serve revenue consists of revenues generated through our Admatx platform, as well as through reselling access to a major enterprise DSP. Users of Admatx agree to our platform terms and conditions, and we enter into Master Services Agreements (“MSA”) with all reseller customers. The Platform Terms and Conditions and MSAs detail the work and responsibilities of each party and their respective obligations. Self-serve revenue is recognized on a net basis.

 

Deferred Revenue

 

Certain customer arrangements in the Company's business result in deferred revenues when cash payments are received in advance of performance.

 

The following table represents the changes in deferred revenue as reported on the Company’s consolidated balance sheets:

 

Balance acquired as of December 31, 2021

  $ 202,406  

Cash payments received

    584,217  

Net sales recognized

    (726,795 )

Balance as of June 30, 2022

  $ 59,828  
         

Balance acquired as of December 31, 2022

    72,630  

Cash payments received

    1,340,290  

Net sales recognized

    (1,095,354 )

Balance as of June 30, 2023

  $ 317,566  

 

Stock-Based Compensation

 

We recognize compensation costs to employees under FASB ASC Topic 718, Compensation – Stock Compensation (“ASC 718”). Under FASB ASC 718, companies are required to measure the compensation costs of share-based compensation arrangements based on the grant-date fair value and recognize the costs in the financial statements over the period during which employees are required to provide services. Share-based compensation cost for stock options are estimated at the grant date based on each option’s fair-value as calculated by the Black-Scholes-Merton (“BSM”) option-pricing model. Share-based compensation arrangements may include stock options, restricted share plans, performance-based awards, share appreciation rights and employee share purchase plans. Such compensation amounts, if any, are amortized over the respective vesting periods of the option grant.

 

Equity instruments issued to other than employees are recorded pursuant to the guidance contained in ASU 2018-07 (“ASU 2018-07”), Improvements to Non-employee Share-Based Payment Accounting, which simplified the accounting for share-based payments granted to non-employees for goods and services. Under the ASU 2018-07, most of the guidance on such payments to non-employees would be aligned with the requirements for share-based payments granted to employees.

 

Basic and Diluted Earnings or Loss Per Share

 

Basic net earnings per share is based on the weighted average number of shares outstanding during the period, while fully diluted net earnings per share is based on the weighted average number of shares of common stock and potentially dilutive securities assumed to be outstanding during the period using the treasury stock method. Potentially dilutive securities consist of options to purchase common stock. Basic and diluted net loss per share are computed based on the weighted average number of shares of common stock outstanding during the period. At June 30, 2023 and December 31, 2022, the Company had the following potentially dilutive instruments outstanding: a total of 21,324,765 and 22,793,540 shares, respectively, issuable upon the exercise of stock options.

 

The Company uses the treasury stock method to calculate the impact of outstanding stock options and warrants. Stock options for which the exercise price exceeds the average market price over the period have an anti-dilutive effect on earnings per common share and, accordingly, are excluded from the calculations. At June 30, 2023 and 2022, 21,324,765 and 22,793,540 stock options, respectively, are excluded from the calculation of fully-diluted shares outstanding.

 

 

Income Taxes

 

The Company accounts for income taxes under the asset and liability method in accordance with ASC 740. The Company recognizes deferred tax liabilities and assets for the expected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred tax liabilities and assets are determined based on the difference between the financial statement and tax bases of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to reverse. The components of the deferred tax assets and liabilities are classified as current and non-current based on their characteristics. A valuation allowance is provided for certain deferred tax assets if it is more likely than not that the Company will not realize tax assets through future operations.

 

Commitments and Contingencies

 

Certain conditions may exist as of the date the financial statements are issued, which may result in a loss to the Company but which will only be resolved when one or more future events occur or fail to occur. The Company’s management assesses such contingent liabilities, and such assessment inherently involves an exercise of judgment. In assessing loss contingencies related to legal proceedings that are pending against the Company or unasserted claims that may result in such proceedings, the Company management may consults its legal counsel to evaluate the perceived merits of any legal proceedings or unasserted claims brought to such legal counsel’s attention as well as the perceived merits of the amount of relief sought or expected to be sought therein.

 

If the assessment of a contingency indicates that it is probable that a material loss has been incurred and the amount of the liability can be estimated, then the estimated liability would be accrued in the Company’s financial statements. If the assessment indicates that a potentially material loss contingency is not probable, but is reasonably possible, or is probable but cannot be estimated, then the nature of the contingent liability, together with an estimate of the range of possible loss if determinable and material, would be disclosed.

 

Loss contingencies considered remote are generally not disclosed unless they involve guarantees, in which case the nature of the guarantee would be disclosed.

 

Recent Accounting Pronouncements

 

In August 2020, the FASB issued ASU 2020-06, “Debt – Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging – Contracts in Entity’s Own Equity (Subtopic 815-40)”. This ASU reduces the number of accounting models for convertible debt instruments and convertible preferred stock, as well as amends the guidance for the derivatives scope exception for contracts in an entity’s own equity to reduce form-over-substance-based accounting conclusions. In addition, this ASU improves and amends the related EPS guidance. This standard was effective for us on January 1, 2022. The adoption of this standard did not have a material effect on our consolidated financial statements.

 

There are various other updates recently issued, most of which represented technical corrections to the accounting literature or application to specific industries and are not expected to a have a material impact on the Company’s consolidated financial position, results of operations or cash flows.

 

3. Accounts Receivable

 

Accounts receivable, net was $2,514,880 and $2,080,758 at June 30, 2023 and December 31, 2022, respectively. During the six months ended June 30, 2023 and 2022, the Company charged the amount of $93,882 and $99,092, respectively, to bad debt expense. At June 30, 2023 and December 31, 2022, the Company maintained a reserve for doubtful accounts in the amount of $194,044 and $224,974, respectively.

 

On June 13, 2019, the Company entered into an accounts receivable financing and security agreement (the “Financing Agreement”) in the maximum amount of $10,000,000 whereby the Company would be advanced 85% of the gross value of accounts receivable invoices submitted to the lender for purchase. The cost of the financing consists of (i) an initial financing fee equal to one-twelfth of the net amount advanced multiplied by the facility rate, initially defined as LIBOR plus 6.5% per annum (the “Facility Rate”), and (ii) an additional financing fee consisting of one-twelfth of the amount advanced, prorated on a daily rate, multiplied by the Facility Rate. On June 11, 2021, the maximum amount available under the Financing Agreement was reduced to $5,000,000, and on June 8, 2022, the maximum amount available under the Financing Agreement was reduced to $3,000,000 and the Facility Rate was increased to LIBOR plus 7.25% per annum. During the six months ended June 30, 2023 and 2022, the Company charged to interest expense the amount of $56,144 and $51,820, respectively, pursuant to the Financing Agreement.

 

 

Accounts receivable, net consisted of the following at June 30, 2023 and December 31, 2022:

 

   

June 30,

   

December 31,

 
   

2023

   

2022

 

Accounts receivable

  $ 2,451,911     $ 2,048,001  

Due under Financing Agreement, net

    257,013       257,731  

Allowance for doubtful accounts

    (194,044

)

    (224,974

)

Total

  $ 2,514,880     $ 2,080,758  

 

4. Other Current Assets

 

Other current assets consisted of the following at June 30, 2023 and December 31, 2022:

 

   

June 30,

   

December 31,

 
   

2023

   

2022

 

Deposits

  $ 39,792       174,092  

Prepaid expenses

    454,196       71,394  

Total

  $ 493,988     $ 245,486  

 

5. Property and Equipment

 

Property and equipment consisted of the following at June 30, 2023 and December 31, 2022:

 

   

June 30,

   

December 31,

 
   

2023

   

2022

 

Computer equipment

  $ 144,872     $ 139,143  

Leasehold improvements

    45,891       45,891  

Less: accumulated depreciation

    (162,596

)

    (152,058

)

Property and equipment, net

  $ 28,167     $ 32,976  

 

The Company made payments in the amounts of $4,979 and $12,132 for property and equipment during the six months ended June 30, 2023 and 2022, respectively. Depreciation expense was $3,908 and $6,485 for the three months ended June 30, 2023 and 2022, respectively. Depreciation expense was $9,788 and $12,663 for the six months ended June 30, 2023 and 2022, respectively.

 

6. Intangible Assets

 

In January 2021 the Company completed the acquisition of certain assets consisting of customer contracts and customer lists (the “BigBuzz Customer Lists”) from BigBuzz Marketing Group (“BigBuzz”). The cost of the BigBuzz Customer Lists was $475,000 payable over three years (see note 9). The Company also capitalized the direct costs of this transaction in the amount of $7,462 for a total cost basis of $482,462. The BigBuzz Customer Lists are being amortized over a period of three years based on the expected customer life of the assets acquired.

 

The Company began to capitalize the costs of development of internal use software in August 2021, and software was first placed into service in May, 2022. During the year ended December 31, 2022, the Company capitalized $89,094 of costs to develop internal use software, placed $123,937 of costs to develop internal use software into service, and amortized the amount of $19,969. During the six months ended June 30, 2023, the Company capitalized $18,300 of costs to develop internal use software, placed $22,413 of costs to develop internal use software into service, and amortized the amount of $22,793.

 

The Company has $4,053 and $8,611 in capitalized software costs that have not yet been placed into service at June 30, 2023 and December 31, 2022, respectively.

 

 

Intangible assets consisted of the following at June 30, 2023 and December 31, 2022:

 

   

June 30, 2023

 
           

Accumulated

         
   

Gross

   

Amortization

   

Net

 

Customer lists

  $ 482,462     $ (388,650

)

  $ 93,812  

Internal use software

    150,848       (42,763

)

    108,085  

Total

  $ 633,310     $ (431,413

)

  $ 201,897  

 

   

December 31, 2022

 
           

Accumulated

         
   

Gross

   

Amortization

   

Net

 

Customer lists

  $ 482,462     $ (308,240

)

  $ 174,222  

Internal use software

    132,548       (19,969

)

    112,579  

Total

  $ 615,010     $ (328,209

)

  $ 286,801  

 

The Company amortized the amount of $51,860 and $42,390 during the three months ended June 30, 2023 and 2022, respectively. The Company amortized the amount of $103,204 and $82,595 during the six months ended June 30, 2023 and 2022, respectively.

 

7. Right of Use Assets and Liabilities

 

The Company leases its corporate office under an operating lease. Leased assets and corresponding liabilities are recognized based on the present value of the lease payments over the lease term. The lease terms may include options to extend when it is reasonably certain that the Company will exercise that option.

 

Topic ASC 842 requires the Company to recognize in the statement of financial position a liability to make lease payments (the lease liability) and a right of use asset representing its right to use the underlying asset for the lease term. Right of use assets are recorded in other assets on the Company’s condensed consolidated balance sheets. Current and non-current lease liabilities are recorded in other accruals within current liabilities and other non-current liabilities, respectively, on its condensed consolidated balance sheets. Costs associated with operating leases are recognized on a straight-line basis within operating expenses over the term of the lease.

 

At June 30, 2023 and December 31, 2022, the Company had total right of use assets of $294,809 and $581,352, respectively, and lease liabilities of $319,705 and $631,144, respectively, which were included in the Company’s balance sheets. Right to use assets – operating leases are summarized below:

 

   

June 30,

2023

   

December 31,

2022

 

Administrative office

  $ 294,809     $ 581,352  

Right to use assets, net

  $ 294,809     $ 581,352  

 

Operating lease liabilities are summarized below:

 

   

June 30,

2023

   

December 31,

2022

 

Administrative office

  $ 319,705     $ 631,144  

Lease liability

  $ 319,705     $ 631,144  

Less: current portion

    (319,705

)

    (631,144

)

Lease liability, non-current

  $ -     $ -  

 

The Company’s lease expense was entirely comprised of operating leases. Lease expense for the six months ended June 30, 2023 and 2022 was $300,425 and $299,721, respectively. The Company’s right of use (“ROU”) asset amortization for the six months ended June 30, 2023 and 2022 was $144,291 and $136,424, respectively; the difference between the lease expense and the associated ROU asset amortization consists of interest.

 

Maturity analysis under these lease agreements are as follows:

 

For the twelve months ended June 30, 2024

  $ 324,618  

Less: Present value discount

    (4,913

)

Lease liability

  $ 319,705  

 

 

8. Accounts Payable and Accrued Liabilities

 

Accounts payable and accrued liabilities consisted of the following at June 30, 2023 and December 31, 2022:

 

   

June 30,

   

December 31,

 
   

2023

   

2022

 

Trade accounts payable

  $ 2,043,276     $ 1,585,352  

Credit cards payable

    768,720       371,773  

Accrued payroll and payroll taxes

    251,748       261,535  

Accrued interest

    91,033       53,459  

Total

  $ 3,154,777     $ 2,272,119  

 

9. Acquisition Liabilities

 

In January 2021 the Company recorded a liability in the amount of $475,000 in connection with the acquisition of the BigBuzz Customer Lists (see note 6), which consisted of a three-year employment agreement for each of the two founders of BigBuzz. As this was an acquisition of only certain assets consisting of customer contracts and customer lists (see note 6), no other assets were acquired that would give rise to acquisition related liabilities; there were no requirements to hire any other employees as part of the asset acquisition. The Company paid $25,000 of this amount on February 2, 2021; the remainder is payable at the rate of $12,500 per month through January 31, 2024. During the six months ended June 30, 2023 and 2022, the Company paid the amount of $75,000 in connection with this liability.

 

10. Loans Payable

 

   

June 30,

2023

   

December 31,

2022

 

Loan payable to Decathlon dated December 31, 2019 (the “Decathlon Loan”) in the principal amount of $3,000,000. The Decathlon Loan is due June 30, 2024 and is collateralized by all the assets of the Company. The Decathlon Loan accrues interest at a variable rate based upon internal rate of return targets. The effective rate of interest for the year ended December 31, 2022 and the six months ended June 30, 2023 was approximately 17%. There are no restrictive covenants in the loan and it is not convertible. Repayments are required based upon a fixed percentage of our earned revenue. If not repaid prior the final balance is due on June 13, 2024. The Decathlon Loan is subject to minimum interest that escalates over the term of the loan. At June 30, 2023 and December 31, 2022, the potential liability for unearned minimum interest was $1,469,176 and $1,661,504, respectively. During the six months ended June 30, 2023, the Company made principal and interest payments in the amount $23,558 and $139,754, respectively, on the Decathlon loan. During the six months ended June 30, 2022, the Company made principal and interest payments in the amount $67,407 and $203,043, respectively, on the Decathlon loan.

  $ 2,253,223     $ 2,276,781  
                 

Loan payable to the US Small Business Administration (the “EIDL Loan”) dated July 7, 2020 pursuant to the Small Business Administration Economic Injury Disaster Loan Program (the “EIDL”) established under the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) in the original principal amount of $150,000. Effective March 31, 2022, the Company borrowed an additional $50,000 under the EIDL Loan and the balance due was amended to $200,000. Interest payments in the amount of $989 per month were due beginning in January 2023. The term of the EIDL Loan is 30 years, and the annual interest rate is 3.75%. EIDL Loan recipients can apply for, and be granted forgiveness for, all or a portion of loans granted. During the six months ended June 30, 2023 and 2022, the Company accrued interest in the amount of $3,740 and $3,154, respectively, on the EIDL Loan.

    200,000       200,000  
                 

Total

  $ 2,453,223     $ 2,476,781  
                 

Current portion

  $ 423,290     $ 348,945  

Long-term maturities

    2,029,933       2,127,836  

Total

  $ 2,453,223     $ 2,476,781  

 

 

Aggregate maturities of long-term notes payable as of June 30, 2023 are as follows:

 

For the twelve months ended June 30,

2024

 

$

423,290

 

2025

 

 

1,829,932

 

2026

 

 

-

 

2027

 

 

4,448

 

2028 and thereafter

 

 

195,552

 

Total

 

$

2,453,222

 

 

11. Loans Payable Related Parties

 

   

June 30,

2023

   

December 31,

2022

 

Loan payable to an entity affiliated to Jason Wulfsohn, the Company’s CEO and a director, originally dated March 21, 2020 and renewed March 21, 2021, March 21, 2022, and March 21, 2023 in the amount of $300,000 bearing interest at the rate of 15% and due March 21, 2024 (the “Wulfsohn Related Party Loan”). During the three months ended June 30, 2023 and 2022, the Company made interest payments of $11,250 on the Wulfsohn Related Party Loan. During the six months ended June 30, 2023 and 2022, the Company made interest payments of $22,500 on the Wulfsohn Related Party Loan.

  $ 300,000     $ 300,000  
                 

Loan payable to an entity affiliated to Reeve Benaron, the Company’s Chairman, originally dated March 21, 2020 and renewed March 21, 2021, and March 21, 2022, and March 11, 2023 in the amount of $300,000 bearing interest at the rate of 15% and due March 21, 2024 (the “Benaron Related Party Loan”). During the three months ended June 30, 2023 and 2022, the Company made interest payments of $11,250 on the Benaron Related Party Loan. During the six months ended June 30, 2023 and 2022, the Company made interest payments of $22,500 on the Benaron Related Party Loan.

    300,000       300,000  
                 

Loan payable to Reeve Benaron, the Company’s Chairman and a principal stockholder, dated June 20, 2022 in the amount of $500,000 bearing interest at the rate of 2.19% and due December 31, 2024 (the “Benaron Loan”). The Benaron Loan is payable in eighteen monthly installments of $28,889 beginning on July 20, 2023. During the three months ended June 30, 2023 and 2022 the Company accrued interest in the amount of $2,781 and $0, respectively, on the Benaron Loan. During the six months ended June 30, 2023 and 2022 the Company accrued interest in the amount of $5,518 and $0, respectively, on the Benaron Loan.

    500,000       500,000  
                 

Total

  $ 1,100,000     $ 1,100,000  
                 

Current portion

  $ 927,771     $ 757,426  

Long-term maturities

    172,229       342,574  

Total

  $ 1,100,000     $ 1,100,000  

 

Aggregate maturities of loans payable – related parties as of June 30, 2023 are as follows:

 

For the six months ended June 30,

2024

 

$

927,771

 

2025

 

 

172,229

 

Total

 

$

1,100,000

 

 

 

 

12. Convertible Note Payable Related Party

 

   

June 30,

2023

   

December 31,

2022

 

Convertible promissory note payable to an entity affiliated to Reeve Benaron, the Company’s Chairman and a principal shareholder, dated February 7, 2023 in the amount of $800,000 bearing interest at the rate of 7.25% and due December 31, 2023 (the “February Convertible Note”). The February Convertible Note is convertible into common stock of the Company at a price of $2.04 per share. The Company recorded a beneficial conversion feature in the amount $215,686 in connection with the February Convertible Note; during the three and six months ended June 30, 2023, $59,840 and $94,692, respectively, of the discount was amortized to interest expense. During the three and six months ended June 30, 2023, the Company accrued interest in the amount of $14,936 and $23,518, respectively, on the February Convertible Note.

    800,000       -  
                 

Convertible promissory note payable to an entity affiliated to Jason Wulfsohn, the Company’s CEO and a director, dated May 12, 2023, in the amount of $1,300,000 bearing interest at the rate of 7.25% and due December 31, 2025 (the “May Convertible Note”). The May Convertible Note is convertible into common stock of the Company at a price of $0.32 per share. The Company recorded a beneficial conversion feature in the amount $325,000 in connection with the May Convertible Note. During the three and six months ended June 30, 2023, $15,556 of the discount was amortized to interest expense. During the three and six months ended June 30, 2023, the Company accrued interest in the amount of $12,136 on the May Convertible Note.

    1,300,000       -  
                 

Total

  $ 2,100,000     $ -  
                 

Current portion

  $ 800,000     $ -  

Long-term maturities

    1,300,000       -  

Total

  $ 2,100,000     $ -  

 

Principal

  $ 2,100,000     $ -  

Discount

    (430,438

)

    -  

Principal net of discount

  $ 1,669,562     $ -  

 

13. Accrued Settlements

 

On December 31, 2019, the Company accrued the amount of $650,000 in connection with the settlement of a dispute with a former contractor. See note 16. At December 31, 2022, the balance due under this accrued liability was $62,500. During the six months ended June 30, 2023 and 2022, the Company made payments on this accrued liability in the amount of $62,500 and $0, respectively. At June 30, 2023, the amount of $0 remains on the Company’s balance sheet as an accrued liability.

 

On December 31, 2018, the Company accrued the amount of $100,000 in connection with the settlement of a dispute with a former employee. See note 16. During the six months ended June 30, 2023 and 2022, the Company made payments on this accrued liability in the amount of $62,500 and $0, respectively. At June 30, 2023, the amount of $0 remains on the Company’s balance sheet as an accrued liability.

 

On December 31, 2019 the Company accrued $1,582,652 in connection with a vendor dispute. During the three months ended June 30, 2023, the Company accrued an additional $894,274 pursuant to this dispute. See note 16. At June 30, 2023, the amount of $2,476,926 remains on the Company’s balance sheet as an accrued liability. The Company has investments in the amount of $1,003,075 on its balance sheet at June 30, 2023 for the purpose of funding a surety bond in connection with this liability. See note 16.

 

 

14. Stockholders Equity

 

The Company’s authorized capital stock consists of 490,000,000 shares of common stock, par value $0.001, and 10,000,000 shares of preferred stock, par value $0.001, 1,000,000 shares of which are designated as Series A Preferred Stock.

 

Common Stock

 

Six months ended June 30, 2023:

 

On January 30, 2023, Socialcom sold 1,692,477 shares of common stock at a price of $0.295 per share for cash in the amount of $500,000. These shares of Socialcom common stock were later exchanged for Vado common stock at a ratio of one-for-8.75 pursuant to the Exchange Agreement described in the paragraph that immediately follows.

 

On February 24, 2023 the Company completed the Exchange Agreement with pursuant which to the Company issued to the Socialcom shareholders a total of 173,757,921 shares of the Company’s common stock, representing approximately 96% of the outstanding shares of common stock of the Company after giving effect to such issuance, in exchange for all of the shares of Socialcom common stock held by such Socialcom shareholders. As a result of the foregoing, Socialcom became an approximately 96.6% owned subsidiary of the Company. Following the Closing, in May 2023 the Company issued a total of 6,015,757 shares of common stock in exchange for 687,515 shares of Socialcom common stock held by the then minority shareholders of Socialcom. As a result of the foregoing Socialcom became a wholly-owned (rather than a 96.6% owned) subsidiary of the Company.  See note 1.

 

Six months ended June30, 2022:

 

None.

 

Preferred Stock

 

Series A Convertible Preferred Stock

 

The Company has designated 1,000,000 shares of Series A Convertible Preferred Stock, par value $0.001. Subject to certain limitations set forth in the Certificate of Designation of the Series A, each share of Series A is convertible into 20 shares of the Company’s common stock. The Series A is non-voting except as may be required by applicable law. The Series A also provides the holders with senior ranking with respect to the Company’s capital stock upon the occurrence of a liquidation, dissolution or winding up, and a liquidation preference in the event of the merger or consolidation of the Company in which the Company is not the surviving entity, the sale of all of the assets of the Company in a transaction which requires stockholder approval or the dissolution or winding up of the Company, in each case at the stated value of $30 per share of Series A.

 

Six months ended June 30, 2023:

 

On February 24, 2023, the Company sold 25,000 shares of Series A Preferred Stock at a price of $30.00 per share for cash proceeds of $750,000 in the first tranche of a Securities Purchase Agreement entered into on January 30, 2023. On May 25, 2023, the Company sold an additional 25,000 shares of Series A Preferred stock for cash proceeds of $750,000.

 

On June 1, 2023, the Company issued 3,333 shares of Series A Preferred Stock to a service provider with a fair value of $30 per shares. The amount of $100,000 was charged to prepaid expenses and will be amortized over the one year term of the agreement. During the three months ended June 30, 2023, the company charged to operations the amount of $3,333 in connection with this transaction.

 

Six months ended June 30, 2022:

 

None.

 

 

Options

 

The following table summarizes the options outstanding and the related prices for the options to purchase shares of the Company’s common stock issued by the Company as of June 30, 2023:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Weighted

 

 

 

 

 

 

Weighted

 

 

 

 

 

 

 

 

 

 

Weighted

 

 

average

 

 

 

 

 

 

average

 

 

 

 

 

 

 

 

 

 

average

 

 

exercise

 

 

 

 

 

 

exercise

 

 

Range of

 

 

Number of

 

 

Remaining

 

 

price of

 

 

Number of

 

 

price of

 

 

exercise

 

 

options

 

 

contractual

 

 

outstanding

 

 

options

 

 

exercisable

 

 

Prices

 

 

Outstanding

 

 

life (years)

 

 

Options

 

 

Exercisable

 

 

Options

 

 

$

0.035

 

 

 

525,000

 

 

 

3.50

 

 

$

0.035

 

 

 

525,000

 

 

$

0.035

 

 

$

0.086

 

 

 

411,250

 

 

 

7.21

 

 

$

0.086

 

 

 

282,730

 

 

$

0.086

 

 

$

0.088

 

 

 

2,988,125

 

 

 

7.74

 

 

$

0.088

 

 

 

1,534,514

 

 

$

0.088

 

 

$

0.097

 

 

 

4,451,178

 

 

 

9.10

 

 

$

0.097

 

 

 

563,282

 

 

$

0.097

 

 

$

0.104

 

 

 

12,949,212

 

 

 

6.57

 

 

$

0.104

 

 

 

11,870,110

 

 

$

0.104

 

 

 

 

 

 

 

21,324,765

 

 

 

7.20

 

 

$

0.097

 

 

 

14,775,636

 

 

$

0.099

 

 

Transactions involving stock options are summarized as follows:

 

   

Number of Shares

   

Weighted Average

Exercise Price

 

Options outstanding at December 31, 2021

    7,076,563     $ 0.083  

Granted

    18,905,390       0.102  

Exercised

    (1,225

)

    0.086  

Cancelled / Expired

    (3,187,188

)

    0.089  

Options outstanding at December 31, 2022

    22,793,540     $ 0.098  

Granted

    -       -  

Exercised

    -       -  

Cancelled / Expired

    (1,468,775

)

    0.091  

Options outstanding at June 30, 2023

    21,324,765     $ 0.097  

 

During the three months ended June 30, 2023, the Company charged $202,194 to stock based compensation expense for stock options. During the three months ended June 30, 2022, the Company charged $20,970 to stock based compensation expense, including $12,508 for stock options and $8,462 for stock awards.

 

During the six months ended June 30, 2023, the Company charged $417,242 to stock based compensation expense for stock options. During the six months ended June 30, 2022, the Company charged $52,512 to stock based compensation expense, including $44,050 for stock options and $8,462 for stock awards.

 

The aggregate intrinsic value of options outstanding and exercisable at June 30, 2023 and December 31, 2022 was $4,443,397 and $2,884,456, respectively. Aggregate intrinsic value represents the difference between the fair value of the Company’s stock on the last day of the fiscal period, which was $0.40 and $0.22 as of June 30, 2023 and December 31, 2022, respectively, and the exercise price multiplied by the number of options outstanding.

 

There were no options valued during the six months ended June 30, 2023. During the year ended December 31, 2022, the Company valued options using the Black-Scholes valuation model utilizing the following variables:

 

   

December 31,

 
   

2022

 

Volatility

    69.93-79.02

%

Dividends

  $ -  

Risk-free interest rates

    1.47-4.35

%

Expected term (years)

    2.77-6.15  

 

 

15. Income Taxes

 

The Company uses the asset and liability method to account for income taxes. Under this method, deferred income tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. If a carryforward exists, the Company decides as to whether the carryforward will be utilized in the future. Currently, a valuation allowance is established for all deferred tax assets and carryforwards as their recoverability is deemed to be uncertain. If the Company’s expectations for future operating results at the federal or at the state jurisdiction level vary from actual results due to changes in healthcare regulations, general economic conditions, or other factors, it may need to adjust the valuation allowance, for all or a portion of the Company’s deferred tax assets. The Company’s income tax expense in future periods will be reduced or increased to the extent of offsetting decreases or increases, respectively, in the Company’s valuation allowance in the period when the change in circumstances occurs. These changes could have a significant impact on the Company’s future earnings.

 

Income tax expense was $0 for the six months ended June 30, 2023, compared to $0 for the six months ended June 30, 2022. The annual forecasted effective income tax rate for 2023 is 0%. The Company has no net operating loss carryforward due to the change of control inherent in the Exchange Agreement (see note 1). The Company has no uncertain tax positions at June 30, 2023 or December 31, 2022.

 

16. Commitments and Contingencies

 

In September 2019 there was an allegation of discrimination made by a former consultant. The Company vigorously denies any wrongdoing. See Note 13. The Company has recorded a liability in the amount of $650,000 on the balance sheet related to this matter. During the six months ended June 30, 2023 and 2022, the Company made payments on this accrued liability in the amount of $62,500 and $0, respectively. At June 30, 2023, the amount of $0 remains on the Company’s balance sheet as an accrued liability.

 

In October 2019, there was an allegation of discrimination made by a former employee. The Company vigorously denies any wrongdoing. See Note 13. The Company has recorded a liability in the amount of $100,000 on the balance sheet related to this matter. During the six months ended June 30, 2023 and 2022, the Company made payments on this accrued liability in the amount of $62,500 and $0, respectively. At June 30, 2023, the amount of $0 remains on the Company’s balance sheet as an accrued liability.

 

In June 2019, a former services provider of the Company filed a complaint in the amount of $1,442,441 for amounts due. See Note 13. The Company countersued for breach of agreement. During the three months ended June 30, 2023, the Company accrued an additional $894,274 pursuant to this dispute as a result a claim for an additional liability and a judgment for court costs against the Company. The company plans to appeal this judgement which the Company believes is unlawful. The Company has recorded a liability in the amount of $2,476,926 on the balance sheet at June 30, 2023 in connection with this complaint. The Company has restricted cash in the amount of $1,003,075 for purposes of funding a surety bond in connection with this complaint. See note 13.

 

From time to time, the Company has become and may become involved in certain lawsuits and legal proceedings which arise in the ordinary course of business, or current or previous employees, or current or previous directors, or as a result of acquisitions and dispositions or other corporate activities. The Company intends to vigorously defend its positions. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our financial position or our business, and the outcome of these matters cannot be ultimately predicted.

 

17. Going Concern

 

As of June 30, 2023, we had unrestricted cash on hand of $1,402,754 and a working capital deficit of $2,971,843. Management believes this amount is not sufficient to meet our operating needs for the 12 months subsequent to the date of this filing. In order to meet our working capital requirements, we will need to either raise sufficient capital and/or increase revenue by executing against our various ongoing strategic growth initiatives while continuing to actively reduce, maintain, or manage our current expenditures. The Company’s ability to continue as a going concern is dependent upon its ability to improve cash flow and the ability to obtain additional financing, including debt and equity offerings. These and other listed factors cause substantial doubt about the Company’s ability to continue as a going concern.

 

18. Related Party Transactions

 

See Notes 11 and 12 for a description of related party transactions.

 

 

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION

 

Cautionary Note Regarding Forward Looking Statements

 

This report contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding our business and operations following our recent acquisition of Socialcom, a digital marketing and services company, future trends and operating results of such business, the planned expansion of those operations into new markets and applications, characteristics and trends in the digital marketing industry and the demand for products and services we offer, the need for and use of proceeds from one or more financings for strategic arrangements and partnerships, our future capital needs and ability to obtain financings and liquidity. All statements other than statements of historical facts contained in this report, including statements regarding our future financial position, liquidity, working capital sources, business strategy and plans and objectives of management for future operations, are forward-looking statements. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs.

 

The results anticipated by any or all of these forward-looking statements might not occur. Important factors, uncertainties and risks that may cause actual results to differ materially from these forward-looking statements include the future impact of the Russian invasion of the Ukraine, inflation and Federal Reserve interest rate increases in response thereto on the economy including the potential for a recession and a resulting reduction in  demand for our offerings, declines in expenditures for digital marketing campaigns and a trend towards in-housing those functions,  our limited operating history and revenue, our ability to effectively navigate challenges posed by the complex industries we serve including the potential for rapid and unpredictable technological change, regulatory burdens and an intense competitive environment, and the delay in the launch of our Regulation A offering and any inability to raise sufficient capital therefrom. Further information on the risk factors affecting our business is contained in “Risk Factors” of our Offering Circular on Form 1-A, filed with the SEC on April 19, 2023, as amended on July 25, 2023 and as may be further amended from time-to-time. We undertake no obligation to publicly update or revise any forward-looking statements, whether as the result of new information, future events or otherwise.

 

Background of the Company

 

Vado, through Socialcom, operates as a digital marketing and services company focused on delivering integrated advertising and technology performance solutions to independent agencies and brands through its omnichannel trading desk platform.

 

During the fiscal year ended December 31, 2021, the Company acquired BigBuzz Marketing Group, a New York based creative digital marketing agency to expand its creative-based product and services offerings, including a focus on organic social content.

 

During the fiscal year ended December 31, 2022 (“FY 2022”), the Company partnered with The Trade Desk to launch Admatx its self-serve demand side platform (DSP) centered around the principle of democratizing access to enterprise-level adtech by placing control into the hands of the customer without requiring a prohibitive minimum spend or a long-term subscription commitment. Admatx is focused on SMB marketers, looking for an easy-to-use performance DSP without any spend minimums.

 

Strategic Growth Initiatives

 

During fiscal year 2022, and continuing into the first half of 2023, the Company lost certain key customers and saw decreased spend for certain existing customers, which had a material impact on revenue. We experienced turnover in members of our customer support team during the period, which directly impacted certain client relationships. We also saw an increasing trend toward in-housing of media buying by advertisers as well as increased access to enterprise technology and data-powered buying solutions by agencies, representing a competitive threat to the Company’s value proposition. Other reasons for the decline in revenue include macro-economic factors such as inflationary pressures and increased interest rates in response, economic uncertainty and diminished consumer spending, all contributing to reduced advertising budgets from customers in general.

 

In response, management has taken steps to (i) improve the employee experience and in turn improve employee retention; and (ii) enhance our product offerings and strengthen our core solutions to the middle market. More specifically, in order to drive increased customer acquisition, the Company is focused on improved market differentiation related to product development and innovation in the key three areas of: (i) predictive analytics, (ii) supply optimization, and (iii) creative automation. In the second quarter we have developed an industry leading, data-driven addition to our tech stack, successfully incorporating several layers of artificial intelligence (AI), predictive analytics, and automation in the application of data science, audience insights and tech-powered creative, an integrated and holistic system designed to optimize performance in real time for our brand and agency customers. We are currently taking this solution actively to market, for both existing and new customers, through ongoing various sales and marketing activities. We are further constantly assessing the mergers and acquisitions (M&A) landscape to identify potential acquisition targets, whether creative or media agencies, with stable customers and revenues, that can drive stronger business outcomes through integrated access to the Socialcom media services solution.

 

 

Trends and Uncertainties

 

Our operations and industry are subject to the following trends and uncertainties:

 

Seasonality

 

In the advertising industry, companies commonly experience seasonal fluctuations in revenue. For example, some advertisers may allocate the largest portion of their budgets to the fourth quarter of the calendar year in order to coincide with increased holiday purchasing. Historically, the fourth quarter of the year reflects our highest level of advertising activity and the first quarter reflects the lowest level of such activity. We expect our revenue to continue to fluctuate based on seasonal factors that affect the advertising industry as a whole.

 

Developments in the Programmatic Advertising Market

 

Our operating results and prospects will be impacted by the overall adoption of programmatic advertising by inventory owners and content providers, as well as advertisers and the agencies and service providers that represent them. Programmatic advertising has grown rapidly in recent years, and any acceleration or slowing of this growth may affect our operating and financial performance. In addition, even if the programmatic advertising market continues to grow at its current rate, our ability to position ourselves within the market will impact the future growth of our business.

 

In addition, technological and other changes and developments in the digital ad space will also affect our operations and operating results. For example, many websites including Google are expected to update or alter their privacy settings and practices in the coming years, including by eliminating “cookies” and the collection of personal identifiable information about users, for which we and our industry will need to adjust in order to maintain and grow our operations.

 

Growth in and Retention of Customers

 

Our ability to generate and maintain revenue depends on retaining our existing customers and adding new customers. Our customers consist of small-to-medium sized businesses, with spending patterns that can be inconsistent or unpredictable. We also depend on a relatively small number of customers for a large proportion of our revenue streams. As a result, future revenue and growth depends upon our ability to retain our existing customers and to gain a larger amount of their advertising spend through our platform and related services.

 

Labor Shortages

 

Because of our focus on digital advertisements and the underlying technology and infrastructure involved in those processes, as well as providing a wide variety of businesses with their digital marketing needs, our operations depend on procuring, training and maintaining skilled personnel to assist us and our customers in fulfilling these demands. In recent periods, macroeconomic factors have contributed to labor shortages in the U.S. across industries. As a result of this and other factors, in FY 2022 the loss of certain personnel, including members of our sales and customer support team, adversely impacted our operating results in that period. If the tightened labor market trend continues in general or for our business in particular, this trend could persist.

 

Omnichannel Access

 

Because we assist in the selection and purchase of advertising inventory across a wide variety of formats for our customers, such as display, mobile, video, audio, social and native, our future growth will depend on our ability to maintain and grow the inventory of, and customer spend on, advertising channels. For instance, as we proceed further into the digital age, new channels can arise rapidly and gain popularity within relatively short periods, diverting attention from existing channels and forcing stakeholders in the industry, including us, to adapt quickly. Further, each channel we now or may in the future access to service our customers has its own policies in terms of content and use, and we must continually monitor and adhere to these requirements to continue to access those channels for our customers. We believe that our ability to integrate and offer access to new means of digital communication, such as Connected Television (CTV), digital out-of-home (DOOH), and digital radio advertising inventory and to manage the increased costs that will accompany these developments, will impact the operating results and future growth of our business.

 

 

Results of Operations for the Three Months Ended June 30, 2023 Compared with the Three Months Ended June 30, 2022

 

Revenue

 

Revenue was $3,780,310 for the three months ended June 30, 2023, a decrease of $796,489, or 17.4% compared to revenue of $4,576,799 for the three months ended June 30, 2022. The decrease in revenue was primarily due to a loss of certain key customers and decrease in revenue from certain key customers resulting in part from the loss of key personnel, as well as trends in our industry and the U.S. economy including an increased in-housing of media buying by advertisers and agencies, inflationary pressures, interest rate hikes and recessionary concerns resulting in diminished demand and consumer spending. In response to these developments, management has taken steps to improve the employee experience and in turn improve employee retention, and enhance our product offerings and strengthen our core solutions to the middle market in order to drive increased customer acquisition, improved market differentiation and also campaign performance.

 

Costs of Revenue

 

Cost of revenue was $2,717,619 for the three months ended June 30, 2023, a decrease of $315,709, or 10.4% compared to $3,033,328 during the three months ended June 30, 2022. The decrease was driven primarily by a corresponding decrease in revenue as detailed above, as well as reduced operational costs related to the delivery of campaigns on lower revenues.

 

Our gross profit margins were approximately 28% during the three months ended June 30, 2023 compared to 34% during the three months ended June 30, 2022. The decrease was driven primarily by an increase in lower margin revenue delivered during the three months ended June 30, 2023.

 

Selling, General, and Administrative Expenses

 

Selling, general, and administrative expenses were $2,302,702 for the three months ended June 30, 2023, a decrease of $347,202, or 13.1%, compared to $2,649,904 during the three months ended June 30, 2022. The decrease was driven primarily by decreases in personnel related expenses related to sales and operations arising from the loss of certain members of those teams and lower operational costs due to lower revenue

 

Legal Settlement

 

Legal settlement expense was $894,274 for the three months ended June 30, 2023, an increase of $894,274, or 100%, compared to $0 during the three months ended June 30, 2022. The increase is due to an increase in the amount of liability claimed by a vendor in a legal dispute and to court costs. See note 16 and “Legal Proceedings”.

 

Other Income (Expense), Net

 

Other income (expense) consisted of interest expense net of interest income, which was $250,252 during the three months ended June 30, 2023, an increase of $100,096, or 66.7%, compared to interest expense of $150,156 during the three months ended June 30, 2022. The increase was driven primarily by interest expense charges on convertible debt as described above.

 

Results of Operations for the Six Months Ended June 30, 2023 Compared with the Six Months Ended June 30, 2022

 

Revenue

 

Revenue was $7,315,549 for the six months ended June 30, 2023, a decrease of $1,167,381, or 13.8% compared to revenue of $8,482,930 for the six months ended June 30, 2022. The decrease in revenue was primarily due to a loss of certain key customers and decrease in revenue from certain key customers resulting in part from the loss of key personnel, as well as trends in our industry and the U.S. economy including an increased in-housing of media buying by advertisers and agencies, inflationary pressures, interest rate hikes and recessionary concerns resulting in diminished demand and consumer spending. In response to these developments, management has taken steps to improve the employee experience and in turn improve employee retention, and enhance our product offerings and strengthen our core solutions to the middle market in order to drive increased customer acquisition, improved market differentiation and also campaign performance.

 

 

Costs of Revenue

 

Cost of revenue was $5,057,340 for the six months ended June 30, 2023, a decrease of $708,437, or 12.3% compared to $5,765,777 during the six months ended June 30, 2022. The decrease was driven primarily by a corresponding decrease in revenue as detailed above, as well as reduced operational costs related to the delivery of campaigns on lower revenues.

 

Our gross profit margins were approximately 31% during the six months ended June 30, 2023 compared to 32% during the six months ended June 30, 2022. The decrease was driven primarily by an increase in lower margin revenue delivered during the six months ended June 30, 2023.

 

Selling, General, and Administrative Expenses

 

Operating expenses were $4,859,191 for the six months ended June 30, 2023, a decrease of $407,936, or 7.7%, compared to $5,267,127 during the six months ended June 30, 2022. The decrease was driven primarily by decreases in personnel related expenses related to sales and operations arising from the loss of certain members of those teams and lower operational costs due to lower revenue.

 

Legal Settlement

 

Legal settlement expense was $894,274 for the six months ended June 30, 2023, an increase of $894,274, or 100%, compared to $0 during the six months ended June 30, 2022. The increase is due to an increase in the amount of liability claimed by a vendor in a legal dispute and to court costs. See note 16.

 

Other Income (Expense), Net

 

Other income (expense) consisted of interest expense net of interest income, which was $445,629 during the six months ended June 30, an increase of $141,916, or 46.7%, compared to interest expense of $303,713 during the six months ended June 30, 2022. The increase was driven primarily by interest expense charges on convertible debt as described above.

 

Cash Flows from Operating Activities

 

Our cash flows from operating activities are primarily influenced by growth or decline in operations, increases or decreases in collections from our customers and related payments to suppliers for advertising media and data. Cash flows from operating activities are typically affected by changes in the components of working capital, particularly changes in accounts receivable, accounts payable, and accrued liabilities. Timing differences from cash receipts from customers and payments to suppliers have a significant impact on our cash flows from operating activities. We often pay suppliers in advance of collections from our customers. Our collection and payment cycles can vary from period to period, and we additionally expect seasonality to impact cash flows from operating activities on a quarterly basis during the year.

 

For the six months ended June 30, 2023, cash used in operating activities of ($2,134,676) resulted primarily from a net loss of ($3,940,885) adjusted for non-cash items totaling $1,010,286 and a net increase of $787,591 in the components of working capital. The $1,010,286 in non-cash adjustments to net income are attributable to charges of $408,910 related to employee stock-based compensation, $286,543 for amortization of our office lease, $112,992 for depreciation and amortization, $93,882 for bad debt expense, $110,248 for amortization of discount on convertible note payable, and ($2,289) for amortization of discount on investment. The change in the components of working capital of $787,591 was due primarily to a $769,274 change in accrued settlement expense with the remaining change attributable to normal operational fluctuations in current assets and current liabilities.

 

For the six months ended June 30, 2022, cash used in operating activities of ($2,766,323) resulted primarily from a net loss of ($2,853,687) adjusted for non-cash items totaling $517,823 and a net decrease of ($430,459) in the components of working capital. The $517,823 in non-cash adjustments to net income are attributable to charges of $270,962 for amortization of our office lease, $95,257 for depreciation and amortization, $52,512 related to employee stock-based compensation, and $99,092 for bad debt expense. The change in the components of working capital of ($430,459) during the period was due to normal operational fluctuations in current assets and current liabilities.

 

Cash Flows Used in Investing Activities

 

Our primary investing activities consist primarily of the purchase of fixed assets and costs paid for the development of software to improve our platform. As our business grows, we expect our capital expenditures and our investment activity to continue to increase.

 

 

For the six months ended June 30, 2023, we used $1,024,065 of cash in investing activities, consisting of $1,000,786 invested into securities related to the funding of the surety bond described in Notes 13 and 16, $18,300 invested in capitalized software and $4,979 to purchase fixed assets.

 

For the six months ended June 30, 2022, we used $12,132 of cash in investing activities to purchase fixed assets.

 

Cash Flows Provided by Financing Activities

 

Our financing activities consisted primarily of the sale of common and preferred stock, borrowings and repayments of our debt, proceeds from forgiveness on borrowings, proceeds from the exercise of options issued under our equity compensation plan.

 

For the six months ended June 30, 2023, cash provided by financing activities of $4,076,442 was due to $2,100,000 in proceeds from the issuance of convertible notes payable to related parties, $1,500,000 in proceeds from the sale of preferred stock, $500,000 in proceeds from the sale of common stock, partially offset by $23,558 in principal payments on loans.

 

For the six months ended June 30, 2022, cash used in financing activities of $482,593 was due to $500,000 in proceeds from the issuance of notes payable to related parties, $50,000 in proceeds from notes payable, partially offset by $67,407 in principal payments on loans.

 

Non-GAAP Measures

 

Adjusted EBITDA

 

Adjusted EBITDA is a non-GAAP financial measure that we define as net income (loss) before (a) certain stock-based compensation expense, (b) costs attributable to non-recurring settlement expense, legal activity, professional fees, and other transaction and offering costs, (c) interest, (d) tax, and (e) depreciation and amortization. We use Adjusted EBITDA to evaluate the performance of our core business operations. We believe that information about Adjusted EBITDA assists investors by allowing them to evaluate changes in the operating results of our business separate from non-operational factors that affect net income (loss), thus providing insights into both operations and the other factors that affect reported results. Adjusted EBITDA is not calculated or presented in accordance with GAAP. Accordingly, Adjusted EBITDA should be considered in addition to, and not as a substitute for, operating income (loss), net income (loss), and other measures of financial performance reported in accordance with GAAP. Furthermore, this measure may vary among other companies; thus, Adjusted EBITDA as presented herein may not be comparable to similarly titled measures of other companies.

 

The following table sets forth the reconciliation of Adjusted EBITDA to net loss, the most comparable GAAP financial measure for the three and six months ended June 30, 2023 and 2022:

 

   

Three Months Ended June 30,

   

Six Months Ended June 30,

 

Adjusted Net Loss

 

2023

   

2022

   

2023

   

2022

 

Net Loss

  $ (2,384,537

)

  $ (1,256,589

)

  $ (3,940,885

)

    (2,853,687 )

Interest, net

    250,252       150,156       445,629       303,713  

Taxes

    -       1,251       25       1,791  

Depreciation and Amortization

    56,067       48,874       112,992       95,257  

EBITDA

  $ (2,078,218

)

  $ (1,056,308

)

  $ (3,382,239

)

  $ (2,452,926

)

Stock-based compensation costs

    210,527       31,542       425,575       52,512  

Settlement expense (1)

    894,274       -       894,274       -  

Litigation expense (2)

    19,788       88,470       25,122       105,067  

Transaction costs (3)

    27,283       -       170,447       -  

Adjusted EBITDA

  $ (926,346

)

  $ (936,296

)

  $ (1,866,821

)

  $ (2,295,347

)

 

 

1.

Relates to one-time settlement accrual for Zeta dispute as described in Part II. Other Information Item 1. Legal Proceedings.

 

2.

Relates to litigation expense specific to Zeta dispute as described in Part II. Other Information Item 1. Legal Proceedings.

 

3.

Relates to legal and consulting fees specific to share exchange as described in Note 1 to the financial statements contained in this report.

 

 

Liquidity and Capital Resources

 

As of July 31, 2023, we have unrestricted cash on hand of approximately $927,702. Management believes this amount is not sufficient to meet our operating needs for the next 12 months, and in order to meet our working capital requirements, we will need to either raise sufficient capital or reduce our expenditures. We will rely on our ability to improve operating cash flow or raise additional capital through the sale of debt or equity securities and draw on our existing credit facility, in addition to our existing cash and cash equivalents to meet our working capital requirements for at least the next 12 months.

 

The Company’s ability to continue as a going concern is dependent upon its ability to improve cash flow and the ability to obtain additional financing, including potentially through proceeds raised in this offering. These and other factors substantial doubt about the Company’s ability to continue as a going concern in the following 12-month period.

 

Our recent and potential future financing transactions and outstanding indebtedness are summarized below.

 

Series A Financings

 

On September 28, 2021, the Company sold 50,000 shares of Series A to an accredited investor for a total of $100,000 in gross proceeds.

 

On November 22, 2022, the Company sold 20,000 shares of the Series A to an accredited investor for $40,000 in gross proceeds.

 

On February 24, 2023, the Company sold 25,000 shares of Series A Preferred Stock at a price of $30.00 per share for cash proceeds of $750,000 in the first tranche of a Securities Purchase Agreement originally entered into on January 30, 2023. In the second tranche, which closed on May 25, 2023, the Company sold an additional 25,000 shares of Series A Preferred Stock for an additional $750,000.

 

Financing Agreements

 

On June 13, 2019, Socialcom entered into an accounts receivable financing and security agreement (the “Financing Agreement”) with a current maximum amount of Socialcom $3,000,000 and an interest rate of LIBOR plus 7.25% per annum. The Financing Agreement provided for an initial financing fee equal to 1/12th of the facility interest rate and additional monthly financing fees of 1/12th of the facility interest rate. The Financing Agreement is subject to an early termination fee equal to 2% of the maximum amount available under the Financing Agreement. Further, the Financing Agreement provides that Socialcom shall at all times use at least 20% of the maximum amount. The revolving credit facility under the Financing Agreement is secured by the trade accounts receivable of Socialcom and guaranteed by its assets. Upon any event of default, the lender may, among other things, immediately demand repayment of all advanced amounts thereunder. As a result of the judgment rendered in the Zeta litigation disclosed under “Legal Proceedings,” the Financing Agreement is in default, and the Company is in ongoing discussions with the lender to potentially amend the Financing Agreement or obtain waiver of the default. The Financing Agreement provides, among other things, that the lender can immediately terminate the Financing Agreement and demand payment.

 

On December 31, 2019 Socialcom borrowed $3,000,000 (the “Decathlon Loan”). The Decathlon Loan is due June 30, 2024 and is secured by all the assets of Socialcom. The Decathlon Loan accrues interest at a variable rate based upon internal rate of return targets, which interest multiple is subject to increase by 0.015 upon an event of default. The effective rate of interest for the years ended December 31, 2021 and 2020 was approximately 17%. Repayments are required based upon a fixed percentage of our earned revenue. If not repaid prior the final balance is due on June 13, 2024. The Decathlon Loan is subject to minimum interest that escalates over the term of the loan. At June 30, 2023 and December 31, 2022, the potential liability for unearned minimum interest was $1,502,197 and $1,661,504, respectively. During the six months ended June 30, 2023, the Company made principal and interest payments in the amount $23,558 and $139,754, respectively, on the Decathlon loan. During the six months ended June 30, 2022, the Company made principal and interest payments in the amount $67,407 and $203,043, respectively, on the Decathlon loan.

 

Related Party Indebtedness

 

As disclosed in “Related Party Transactions” and in footnote 11 and 12 to our financial statements, Socialcom has a total of $3,200,000 in outstanding related party indebtedness payable to our officers and directors or affiliated entities. $600,000 of this indebtedness accrues interest at 15% and matures in March 2024, $800,000 of this indebtedness accrues interest at 7.25%, matures December 31, 2023, and is convertible into our common stock at a conversion price of approximately $0.233 per share. $500,000 of this indebtedness accrues interest at the rate of $2.19% and matures on December 31, 2024, with the remaining $1,300,000 accruing interest at 7.25% and maturing in December 2025.

 

 

Litigation Indebtedness

 

On February 7, 2023, in connection with the Zeta litigation described under “Legal Proceedings,” Socialcom borrowed $800,000 from Kahala19 LLC, an entity controlled by Reeve Benaron, the Company’s director and a principal shareholder. The note accrues interest at 7.25% per annum and matures in December 2024. The interest rate is subject to increase to 18% upon the occurrence of an event of default. In March 2023, we issued Kahala 19 LLC an identical note and it cancelled the Socialcom note. The principal and accrued interest on this note is convertible into the Company’s common stock at a conversion price of approximately $0.233 per share.

 

On May 12, 2023, also in connection with the Zeta litigation, Socialcom borrowed $1,300,000 from an entity affiliated to Jason Wulfsohn, the Company’s CEO and a director. The note accrued interest at 7.25% per annum and matures on December 31, 2025. This note is convertible into common stock of the Company at a price of $0.32 per share.

 

These loans are included in the $3,200,000 of related party indebtedness described above.

 

SBA Loan

 

One July 7, 2020 Socialcom borrowed $150,000 pursuant to the Small Business Administration Economic Injury Disaster Loan Program (the “EIDL Loan”) established under the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”). On March 31, 2022, Socialcom borrowed an additional $50,000 under the EIDL Loan. Under the EIDL Loan, payments in the amount of $989 per month are due beginning in January 2023. The term of the EIDL Loan is 30 years, and the annual interest rate is 3.75%. EIDL Loan recipients can apply for, and be granted forgiveness for, all or a portion of loans granted if certain conditions are met. During the years ended December 31, 2022 and 2021, Socialcom accrued interest in the amount of $6,935 and $5,410, respectively, on the EIDL Loan. EIDL Loan amounts in excess of $25,000 are secured by Socialcom’s assets.

 

Regulation A Offering

 

On April 19, 2023, the Company filed an Offering Circular on Form 1-A contemplating the sale of up to 10,000,000 shares of its common stock for gross proceeds of up to $10,000,000, before deducting offering expenses, fees and commissions, in an offering exempt from registration under the Securities Act of 1933 as a Tier 2 offering pursuant to Regulation A promulgated thereunder. On July 25, 2023 we filed an amendment to the Offering Circular to, among other things, reduce the offering amount to $8,000,000, reduce the offering price per share to $0.40, and add a bonus share incentive feature wherein investors who purchase within enumerated thresholds are entitled to receive additional shares for no additional consideration. As of the date of this report, the Offering Circular has not been qualified by the SEC. The offering has been delayed due to a change in the initially contemplated broker-dealer for the offering and the offering terms, and there can be no assurance that we will be successful in raising all or a substantial portion of the offering proceeds sought.

 

General

 

Historically, we have financed the Company through a combination of debt and equity transactions. To meet future capital requirements, we plan to raise additional capital through the sale of equity securities or through equity-linked or debt-financing arrangements, to the extent our operating cash flow is insufficient to fund our operations in future periods.

 

There can be no assurances that we will be able to raise additional capital. The inability to raise capital would adversely affect our ability to achieve our business objectives. In addition, if our operating performance during the next 12 months is below our expectations, our liquidity and ability to operate our business could be adversely affected. We continue to monitor macro-economic factors such as inflationary pressures, continued Federal Reserve interest rate hikes and recessionary fears, as well as trends within our industry, all of which may affect our working capital requirements.

 

 

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

 

Not applicable.

 

ITEM 4. CONTROLS AND PROCEDURES

 

Disclosure Controls and Procedures

 

Our disclosure controls and procedures are designed to ensure that information required to be disclosed in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the SEC. Mr. Jason Wulfsohn, our Chief Executive Officer and Mr. Ryan Carhart, our Chief Financial Officer, have reviewed the effectiveness of our “disclosure controls and procedures” (as defined in the Exchange Act Rules 13(a)-15(e) and 15(d)-15(e)) as of the end of the period covered by this Quarterly Report on Form 10-Q and have concluded that our disclosure controls and procedures are not effective to ensure that material information relating to the Company is recorded, processed, summarized, and reported in a timely manner.

 

Changes in Internal Controls over Financial Reporting

 

There have been no changes in the Company's internal control over financial reporting during the period covered by this report that have materially affected, or are reasonably likely to materially affect, the Company's internal control over financial reporting.

 

 

 

PART II. OTHER INFORMATION

 

ITEM 1. LEGAL PROCEEDINGS

 

Socialcom is subject to the following material litigation:

 

As previously described, Zeta Global Corp. (“Zeta”) filed a complaint against Socialcom arising from a contract dispute for outstanding accounts payable of approximately $1.3 million. Socialcom filed a cross-complaint against the plaintiff seeking breach of contract and business tort damages. Zeta Global Corp. v Socialcom, Inc., Los Angeles Superior Court Case No. 19SMCV01066. The Court rendered a final decision in January 2023 following a bench trial, with the plaintiff entitled to recover $2,144,652 on its complaint ($1.2 million plus interest), and Socialcom entitled to recover $562,000 on its cross-complaint as an offset, with a final judgment entered by the Court against Socialcom in February 2023. Later in February 2023 Socialcom appealed, and its former principal shareholder has lent $800,000 to act as an appeal bond which will stay enforcement of the adverse judgement.

 

Following the Court’s final decision, the following developments occurred in the Zeta litigation:

 

On March 17, 2023, Zeta filed a new complaint against Socialcom seeking $162,457 plus 10% prejudgment interest from July 30, 2019 for alleged unpaid invoices.

 

On July 18, 2023, the Court awarded Zeta attorneys’ fees totaling approximately $750,000 in connection with the original Zeta litigation. Socialcom intends to appeal this award.

 

ITEM 1A. RISK FACTORS

 

See the Company’s Offering Circular on Form 1-A (File No. 024-12227), most recently filed on July 25, 2023, for the Risk Factors applicable to the Company and its securities.

 

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

 

None.

 

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

 

None.

 

ITEM 4. MINE SAFETY DISCLOSURES

 

Not applicable.

 

ITEM 5. OTHER INFORMATION

 

None.

 

 

ITEM 6. EXHIBITS

 

   

Incorporated by Reference

Filed or

Furnished

Exhibit Number

Exhibit Description

Form

Date

Number

Herewith

3.1(a)

Articles of Incorporation

S-1

01/18/18

3.1

 

3.1(b)

Certificate of Amendment to Articles of Incorporation

10-Q

07/15/20

3.1B

 

3.1(c)

Certificate of Amendment to Articles of Incorporation

8-K

04/01/21

3.1

 

3.1(d)

Certificate of Amendment to Articles of Incorporation

10-Q

10/12/21

3.1D

 

3.2

Amended and Restated Bylaws

8-K

05/29/20

3.1

 

10.1

Form of Amended and Restated Share Exchange Agreement*

8-K

2/21/23

10.1

 

4.1

Certificate of Designations of Series A Convertible Preferred Stock

8-K

06/29/20

4.1

 

31.1

Certification of Chief Executive Officer and Chief Financial Officer pursuant to Securities Exchange Act of 1934 Rule 13a-14(a) or 15d-14(a)

     

Filed

31.2

Certification of Chief Executive Officer pursuant to Securities Exchange Act of 1934 Rule 13a-14(a) or 15d-14(a)

     

Filed

32.1

Certifications pursuant to Securities Exchange Act of 1934 Rule 13a-14(b) or 15d-14(b) and 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes- Oxley Act of 2002

     

Filed

101.INS

Inline XBRL Instance Document

   

101.SCH

Inline XBRL Taxonomy Extension Schema Document

   

101.CAL

Inline XBRL Taxonomy Extension Calculation Linkbase Document

   

101.DEF

Inline XBRL Taxonomy Extension Definition Document

   

101.LAB

Inline XBRL Taxonomy Extension Label Linkbase Document

   

101.PRE

Inline XBRL Taxonomy Extension Presentation Linkbase Document

   

104

Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)

 

* Certain schedules and exhibits to this agreement have been omitted. A copy of any omitted schedule and/or exhibit will be furnished to the Securities and Exchange Commission upon request.

 

 

SIGNATURES

 

In accordance with the requirements of the Securities Exchange Act of 1934, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

Vado Corp.

 

 

Dated: August 17, 2023

By:

/s/ Jason Wulfsohn

 

 

 

Jason Wulfsohn, Chief Executive Officer

(Principal Executive Officer)

 

 

 

Dated: August 17, 2023

By:

/s/ Ryan Carhart

 

 

 

Ryan Carhart, Chief Financial Officer

(Principal Financial Officer)

 

 

31
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srt:WeightedAverageMember 2023-02-24 2023-02-24 0001700849 2023-05-25 2023-05-25 0001700849 2023-06-01 2023-06-01 0001700849 2023-06-01 0001700849 us-gaap:EmployeeStockOptionMember 2023-04-01 2023-06-30 0001700849 us-gaap:EmployeeStockOptionMember 2022-04-01 2022-06-30 0001700849 us-gaap:StockCompensationPlanMember 2022-04-01 2022-06-30 0001700849 us-gaap:EmployeeStockOptionMember 2023-01-01 2023-06-30 0001700849 us-gaap:EmployeeStockOptionMember 2022-01-01 2022-06-30 0001700849 us-gaap:StockCompensationPlanMember 2022-01-01 2022-06-30 0001700849 vadp:OptionsAt0035Member 2023-01-01 2023-06-30 0001700849 vadp:OptionsAt0035Member 2023-06-30 0001700849 vadp:OptionsAt0086Member 2023-01-01 2023-06-30 0001700849 vadp:OptionsAt0086Member 2023-06-30 0001700849 vadp:OptionsAt0088Member 2023-01-01 2023-06-30 0001700849 vadp:OptionsAt0088Member 2023-06-30 0001700849 vadp:OptionsAt0097Member 2023-01-01 2023-06-30 0001700849 vadp:OptionsAt0097Member 2023-06-30 0001700849 vadp:OptionsAt0104Member 2023-01-01 2023-06-30 0001700849 vadp:OptionsAt0104Member 2023-06-30 0001700849 srt:MinimumMember 2022-01-01 2022-12-31 0001700849 srt:MaximumMember 2022-01-01 2022-12-31 0001700849 vadp:FormerContractorMember 2019-09-30 0001700849 vadp:FormerContractorMember 2023-01-01 2023-06-30 0001700849 vadp:FormerEmployeeMember 2019-10-31 0001700849 2019-06-01 2019-06-30 0001700849 2023-01-01 2023-03-31 xbrli:shares iso4217:USD iso4217:USD xbrli:shares xbrli:pure

Exhibit 31.1

 

Certification of Chief Executive Officer pursuant

to Securities Exchange Act of 1934 Rule 13a-14(a) or 15d-14(a)

 

I, Jason Wulfsohn, certify that:

 

1. I have reviewed this Quarterly Report ended June 30, 2023 on Form 10-Q of Vado Corp.;

 

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

 

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

 

4. I am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and I have:

 

a)

designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under my supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to me by others within those entities, particularly during the period in which this report is being prepared;

   

b)

designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under my supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

   

c)

evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report my conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

   

d)

disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

 

5. I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

 

a)

all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

   

b)

any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

 

 

August 17, 2023

By: /s/ Jason Wulfsohn                       

 

Name: Jason Wulfsohn                       

Title: Chief Executive Officer

(Principal Executive Officer)

 

 

 

 

Exhibit 31.2

 

Certification of Chief Financial Officer pursuant

to Securities Exchange Act of 1934 Rule 13a-14(a) or 15d-14(a)

 

I, Ryan Carhart, certify that:

 

1. I have reviewed this Quarterly Report ended June 30, 2023 on Form 10-Q of Vado Corp.;

 

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

 

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

 

4. I am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and I have:

 

a)

designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under my supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to me by others within those entities, particularly during the period in which this report is being prepared;

   

b)

designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under my supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

   

c)

evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report my conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

   

d)

disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

 

5. I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

 

a)

all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

   

b)

any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

 

 

August 17, 2023

By: /s/ Ryan Carhart                              

 

Name: Ryan Carhart

Title: Chief Financial Officer

(Principal Financial Officer)

 

 

 

Exhibit 32.1

 

Certifications pursuant to Securities Exchange Act of 1934 Rule 13a-14(b) or 15d-14(b) and 18 U.S.C.

Section 1350, as adopted pursuant to Section 906 of the Sarbanes- Oxley Act of 2002

 

In connection with the Quarterly Report of Vado Corp. (the “Company”) on Form 10-Q for the quarter ended June 30, 2023, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Jason Wulfsohn, Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that:

 

(1)

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

 

(2)

The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.

 

 

August 17, 2023

By: /s/ Jason Wulfsohn                              

 

Name: Jason Wulfsohn

Title: Chief Executive Officer

(Principal Executive Officer)

 

 

In connection with the Quarterly Report of Vado Corp. (the “Company”) on Form 10-Q for the quarter ended June 30, 2023, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Ryan Carhart, Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that:

 

(1)

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

 

(2)

The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.

 

 

August 17, 2023

By: /s/ Ryan Carhart                                  

 

Name: Ryan Carhart

Title: Chief Financial Officer 

(Principal Financial Officer)

 

 

 

 

 
v3.23.2
Document And Entity Information - shares
6 Months Ended
Jun. 30, 2023
Aug. 11, 2023
Document Information Line Items    
Entity Registrant Name Vado Corp.  
Document Type 10-Q  
Current Fiscal Year End Date --12-31  
Entity Common Stock, Shares Outstanding   182,435,898
Amendment Flag false  
Entity Central Index Key 0001700849  
Entity Current Reporting Status No  
Entity Filer Category Non-accelerated Filer  
Document Period End Date Jun. 30, 2023  
Document Fiscal Year Focus 2023  
Document Fiscal Period Focus Q2  
Entity Small Business true  
Entity Emerging Growth Company false  
Entity Shell Company false  
Document Quarterly Report true  
Document Transition Report false  
Entity File Number 333-222593  
Entity Incorporation, State or Country Code NV  
Entity Tax Identification Number 30-0968244  
Entity Address, Address Line One 13468 Beach Ave.  
Entity Address, City or Town Marina Del Rey  
Entity Address, State or Province CA  
Entity Address, Postal Zip Code 90292  
City Area Code (888)  
Local Phone Number 545-0009  
Title of 12(b) Security None  
No Trading Symbol Flag true  
Security Exchange Name NONE  
Entity Interactive Data Current Yes  
v3.23.2
Condensed Consolidated Balance Sheets - USD ($)
Jun. 30, 2023
Dec. 31, 2022
Current assets    
Cash $ 1,402,754 $ 485,053
Investments - restricted 1,003,075 0
Accounts receivable, net 2,514,880 2,080,758
Other current assets 493,988 245,486
Total current assets 5,414,697 2,811,297
Property and equipment, net of accumulated depreciation of $162,596 and $152,058 28,167 32,976
Right of use operating leases, net 294,809 581,352
Intangible assets -amortizable 201,897 286,801
Total Assets 5,939,570 3,712,426
Current liabilities    
Accounts payable and accrued liabilities 3,154,777 2,272,119
Acquisition liabilities 87,500 162,500
Deferred revenue 317,566 72,630
Lease liability, operating leases, current 319,705 631,144
Accrued settlement 2,476,926 1,707,652
Loans payable, current 423,290 348,945
Loans payable, related party, current 423,290 348,945
Convertible notes payable, related party, current, net of discount 679,005 0
Total current liabilities 8,386,540 5,952,416
Loans payable 2,029,933 2,127,836
Notes payable, related party, net of discount 2,029,933 2,127,836
Convertible notes payable, related party, net of discount 990,557 0
Total Liabilities 11,579,259 8,422,826
Commitments and contingencies
Stockholders' equity (deficit)    
Common stock, $0.001 par value, 490,000,000 shares authorized, 182,435,898 and 173,757,921 shares issued and outstanding at June 30, 2023 and December 31, 2022, respectively 182,436 173,758
Preferred stock, Series A; $0.001 par value, 1,000,000 shares authorized, 223,333 and 170,000 shares issued and outstanding at June 30, 2023 and December 31, 2022, respectively 223 170
Additional paid-in capital 4,796,831 1,793,966
Accumulated deficit (10,619,179) (6,678,294)
Total stockholders' equity (deficit) (5,639,689) (4,710,400)
Total liabilities and stockholders' equity (deficit) 5,939,570 3,712,426
Related Party [Member]    
Current liabilities    
Loans payable, related party, current 927,771 757,426
Notes payable, related party, net of discount $ 172,229 $ 342,574
v3.23.2
Condensed Consolidated Balance Sheets (Parentheticals) - USD ($)
Jun. 30, 2023
Dec. 31, 2022
accumulated depreciation (in Dollars) $ 162,596 $ 152,058
Common stock, shares authorized 490,000,000 490,000,000
Common stock, shares issued 182,435,898 173,757,921
Common stock, shares outstanding 182,435,898 173,757,921
Common stock, par value (in Dollars per share) $ 0.001 $ 0.001
Preferred stock, shares authorized 10,000,000  
Preferred stock, shares issued 223,333 170,000
Preferred stock, shares outstanding 223,333 170,000
Preferred stock, par value (in Dollars per share) $ 0.001 $ 0.001
Series A Preferred Stock [Member]    
Preferred stock, shares authorized 1,000,000 1,000,000
v3.23.2
Condensed Consolidated Statements of Operations - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2023
Jun. 30, 2022
Jun. 30, 2023
Jun. 30, 2022
Income Statement [Abstract]        
Revenue $ 3,780,310 $ 4,576,799 $ 7,315,549 $ 8,482,930
Cost of revenue 2,717,619 3,033,328 5,057,340 5,765,777
Gross Profit 1,062,691 1,543,471 2,258,209 2,717,153
Operating expenses:        
Selling, general and administrative 2,302,702 2,649,904 4,859,191 5,267,127
Legal settlement 894,274 0 894,274 0
Total operating expenses 3,196,976 2,649,904 5,753,465 5,267,127
Net operating loss (2,134,285) (1,106,433) (3,495,256) (2,549,974)
Other expense:        
Interest expense, net of interest income (250,252) (150,156) (445,629) (303,713)
Total other expense (250,252) (150,156) (445,629) (303,713)
Net loss before provision for income taxes (2,384,537) (1,256,589) (3,940,885) (2,853,687)
Provision for income taxes 0 0 0 0
Net loss $ (2,384,537) $ (1,256,589) $ (3,940,885) $ (2,853,687)
Net loss per share - basic (in Dollars per share) $ (0.01) $ (0.01) $ (0.02) $ (0.02)
Net loss per share - diluted (in Dollars per share) $ (0.01) $ (0.01) $ (0.02) $ (0.02)
Weighted average shares outstanding – basic (in Shares) 182,435,898 168,579,889 180,561,471 168,579,889
Weighted average shares outstanding – diluted (in Shares) 182,435,898 168,579,889 180,561,471 168,579,889
v3.23.2
Condensed Consolidated Statements of Cash Flows - USD ($)
6 Months Ended
Jun. 30, 2023
Jun. 30, 2022
CASH FLOWS FROM OPERATING ACTIVITIES    
Net (loss) income $ (3,940,885) $ (2,853,687)
Adjustment to reconcile net (loss) income to net cash used in operating activities:    
Stock based compensation 417,242 52,512
Amortization of discount on investment (2,289) 0
Depreciation and amortization 112,992 95,257
Amortization of ROU asset 286,543 270,962
Amortization of discount on convertible note payable 110,248 0
Provision for doubtful accounts 93,882 99,092
Changes in assets and liabilities:    
Accounts receivable (528,004) 1,131,300
Other current assets (148,502) 9,732
Accounts payable 836,326 (565,794)
Deferred revenue 244,936 (142,578)
Acquisition liability (75,000) (75,000)
Accrued settlement 769,274 (500,000)
Operating lease liability (311,439) (288,119)
Net cash (used in) provided by operating activities (2,134,676) (2,766,323)
INVESTING ACTIVITIES    
Cash paid for fixed assets (4,979) (12,132)
Cash paid for development of intangible assets (18,300) 0
Investment in securities (1,000,786) 0
Net cash provided by (used in) investing activities (1,024,065) (12,132)
FINANCING ACTIVITIES    
Proceeds from sale of common stock 500,000 0
Proceeds from notes payable - related parties 0 500,000
Proceeds from EIDL Loan 0 50,000
Proceeds from convertible notes payable - related parties 2,100,000 0
Issuance of Series A Preferred Stock for cash 1,500,000 0
Principal payments on loan payable (23,558) (67,407)
Net cash provided by (used in) financing activities 4,076,442 482,593
Net increase in cash and cash equivalents 917,701 (2,295,862)
Cash and cash equivalents at beginning of period 485,053 3,536,384
Cash and cash equivalents at end of period 1,402,754 1,240,522
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:    
Interest paid 238,574 228,510
Income taxes paid 0 0
v3.23.2
Condensed Consolidated Statements of Stockholders’ Equity - USD ($)
Series A Preferred Stock [Member]
Preferred Stock [Member]
Series A Preferred Stock [Member]
Additional Paid-in Capital [Member]
Series A Preferred Stock [Member]
Common Stock [Member]
Preferred Stock [Member]
Additional Paid-in Capital [Member]
Retained Earnings [Member]
Total
Balance at Dec. 31, 2021       $ 168,580 $ 150 $ 367,242 $ (1,875,625) $ (1,339,653)
Balance (in Shares) at Dec. 31, 2021       168,579,889 150,000      
Issuance of restricted stock awards to employee       $ 193   (193)    
Issuance of restricted stock awards to employee (in Shares)       193,393        
Vesting of stock options           52,512   52,512
Net loss             (2,853,687) (2,853,687)
Balance at Jun. 30, 2022       $ 168,773 $ 150 419,561 (4,729,312) (4,140,828)
Balance (in Shares) at Jun. 30, 2022       168,773,282 150,000      
Balance at Mar. 31, 2022       $ 168,580 $ 150 388,212 (3,472,773) (2,915,831)
Balance (in Shares) at Mar. 31, 2022       168,579,889 150,000      
Issuance of restricted stock awards to employee       $ 193   (193)    
Issuance of restricted stock awards to employee (in Shares)       193,393        
Vesting of stock options           31,542   31,542
Net loss             (1,256,589) (1,256,589)
Balance at Jun. 30, 2022       $ 168,773 $ 150 419,561 (4,729,312) (4,140,828)
Balance (in Shares) at Jun. 30, 2022       168,773,282 150,000      
Balance at Dec. 31, 2022       $ 173,758 $ 170 1,793,966 (6,678,294) (4,710,400)
Balance (in Shares) at Dec. 31, 2022       173,757,921 170,000      
Effect of reverse merger       $ 6,986   (53,308)   (46,322)
Effect of reverse merger (in Shares)       6,985,500        
Share based compensation           417,232   417,232
Issuance of shares to service provider         $ 3 99,997   100,000
Issuance of shares to service provider (in Shares)         3,333      
Sale of stock for cash $ 50 $ 1,499,950 $ 1,500,000 $ 1,692   498,308   500,000
Sale of stock for cash (in Shares) 50,000     1,692,477        
Sale of Series A Preferred Stock for cash $ 50 1,499,950 1,500,000 $ 1,692   498,308   500,000
Sale of Series A Preferred Stock for cash (in Shares) 50,000     1,692,477        
Discount on convertible notes payable           540,686   540,686
Net loss             (3,940,885) (3,940,885)
Balance at Jun. 30, 2023       $ 182,436 $ 223 4,796,831 (10,619,179) (5,639,689)
Balance (in Shares) at Jun. 30, 2023       182,435,898 223,333      
Balance at Mar. 31, 2023       $ 182,436 $ 195 3,419,675 (8,234,642) (4,632,336)
Balance (in Shares) at Mar. 31, 2023       182,435,898 195,000      
Share based compensation           202,184   202,184
Issuance of shares to service provider         $ 3 99,997   100,000
Issuance of shares to service provider (in Shares)         3,333      
Sale of stock for cash $ 25 749,975 750,000          
Sale of stock for cash (in Shares) 25,000              
Sale of Series A Preferred Stock for cash $ 25 $ 749,975 $ 750,000          
Sale of Series A Preferred Stock for cash (in Shares) 25,000              
Discount on convertible notes payable           325,000   325,000
Net loss             (2,384,537) (2,384,537)
Balance at Jun. 30, 2023       $ 182,436 $ 223 $ 4,796,831 $ (10,619,179) $ (5,639,689)
Balance (in Shares) at Jun. 30, 2023       182,435,898 223,333      
v3.23.2
Organization and Business
6 Months Ended
Jun. 30, 2023
Accounting Policies [Abstract]  
Organization, Consolidation and Presentation of Financial Statements Disclosure [Text Block]

1. Organization and Business

 

Vado Corp. (“Vado” or the “Company”) is a Nevada corporation established on February 10, 2017. On February 24, 2023 the Company completed a share exchange agreement (the “Exchange Agreement”) with Socialcom, Inc, a California corporation (“Socialcom”) and the shareholders of Socialcom (the “Closing”). Pursuant to the closing of the Exchange Agreement, the Company issued to the Socialcom shareholders a total of 173,757,921 shares of the Company’s common stock, representing approximately 96% of the outstanding shares of common stock of the Company after giving effect to such issuance, in exchange for all of the shares of Socialcom common stock held by such Socialcom shareholders. The net amount of 6,985,500 shares of the Company’s common stock were held by the previous Vado Corp. shareholders subsequent to the Exchange Agreement. Following the Closing, in May 2023 the Company issued a total of 6,015,757 shares of common stock in exchange for 687,515 shares of Socialcom common stock held by the then minority shareholders of Socialcom. As a result of the foregoing Socialcom became a wholly-owned (rather than a 96.6% owned) subsidiary of the Company. As a result of the Closing, Socialcom became an approximately 96% owned subsidiary of the Company. The Company acquired no assets and $46,322 of liabilities in connection with the Exchange Agreement. Following the closing, the Company through Socialcom operates as a digital marketing and services company focused on delivering integrated advertising and technology performance solutions to independent agencies and brands through its omnichannel trading desk platform.

 

Socialcom was incorporated in the State of California on March 8, 2013, for the purpose of delivering integrated advertising and technology services to independent agencies and brands. The Company’s tech solution, both self-service and managed service, is built to deliver end-to-end omnichannel performance, including advertising technology, data-driven campaign optimization and creative services. Since its inception the strategic focus of the company has been oriented toward mid-market businesses, a significant and generally underserved segment of the larger US economy, especially with respect to their need for powerful enterprise advertising technology solutions to drive improved business outcomes and level the playing field against often larger, better-funded competitors.

 

Socialcom continues to embrace future-first solutions, recognizing ongoing changes in the ad tech space, from data usage and privacy, to emerging technologies and platforms. The Company operates tdX, an omnichannel trading desk platform, providing unified buy-side access to the full-breadth of the ad tech ecosystem, including 24 performance platforms across programmatic, display, CTV, DOOH, and audio, along with search and social. tdX represents a holistic performance solution, unified by the company’s robust data infrastructure, delivering powerful real-time campaign learnings and cross-channel performance optimizations, along with sophisticated analytics designed to deliver scalable and sustainable campaign outcomes. Tech-enabled creative services, delivered by the Company’s internal creative team, Socialcom Studio, ensures that creative is a powerful driver of campaign success, providing differentiated, performance-oriented brand and product ad units and other digital content for deployment within customer campaigns.

 

Each of these elements, seamlessly integrated within Socialcom’s tech stack, represents a unified customer acquisition and growth solution for the performance marketer, seeking a holistic advertising solution that can deliver measurable and scalable results against clearly defined business goals.

 

The preparation of unaudited condensed interim financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

 

The unaudited interim condensed financial statements have been prepared by us pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). The information furnished herein reflects all adjustments (consisting of normal recurring accruals and adjustments) which are, in the opinion of management, necessary to fairly present the operating results for the respective periods. Certain information and footnote disclosures normally present in the annual consolidated financial statements prepared in accordance with accounting principles generally accepted in the United States have been omitted pursuant to such rules and regulations. These unaudited condensed interim financial statements should be read in conjunction with the audited consolidated financial statements and notes for the fiscal year ended December 31, 2022 of Socialcom, which was the accounting acquirer in the February 2023 share exchange described above as Vado was a shell company with no operations at the time of the closing of the share exchange. Such audited Socialcom financial statements are included in the Company’s Offering Statement on Form 1-A originally filed with the SEC on April 19, 2023, as amended on July 25, 2023 and as may be amended from time-to-time.

v3.23.2
Basis of Presentation and Summary of Significant Accounting Policies
6 Months Ended
Jun. 30, 2023
Accounting Policies [Abstract]  
Significant Accounting Policies [Text Block]

2. Basis of Presentation and Summary of Significant Accounting Policies

 

Basis of Presentation

 

These financial statements and related notes are presented in accordance with accounting principles generally accepted in the United States and are expressed in US dollars. The Company has adopted a fiscal year end of December 31. The accompanying condensed consolidated financial statements include the accounts of Socialcom and Vado Corp. All material intercompany transactions have been eliminated in consolidation.

 

Use of Estimates

 

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amount of revenues and expenses during the reporting period. Actual results could differ from those estimates.

 

Cash and Cash Equivalents

 

The Company considers all highly liquid investments with maturities of three months or less to be cash equivalents. The Company had cash of $1,402,754 and $485,053 and no cash equivalents as of June 30, 2023 and December 31, 2022, respectively.

 

Restricted Investment

 

The Company has a restricted investment in the amount of $1,003,075 in connection with a complaint filed by a former services provider of the Company in the amount of $1,442,441 for amounts due. The restricted investment is held in the form of a United States Treasury Bill which matures on May 16, 2024. It is the Company’s intention to hold this investment to maturity. See notes 13 and 16.

 

Property, Plant, and Equipment

 

Property and equipment is recorded at the lower of cost or estimated net recoverable amount, and is depreciated using the straight-line method over its estimated useful life. Property acquired in a business combination is recorded at estimated initial fair value. Property, plant, and equipment are depreciated using the straight-line method based on the lesser of the estimated useful lives of the assets or the lease term based upon the following life expectancy:

 

 

 

Years

 

Office equipment

 

 

3 to 5

 

Furniture & fixtures

 

 

3 to 7

 

Leasehold improvements

 

Term of lease

 

 

Repairs and maintenance expenditures are charged to operations as incurred. Major improvements and replacements, which extend the useful life of an asset, are capitalized and depreciated over the remaining estimated useful life of the asset. When assets are retired or sold, the cost and related accumulated depreciation are eliminated and any resulting gain or loss is reflected in operations.

 

Long-Lived Assets

 

The Company reviews its property and equipment and any identifiable intangibles including goodwill for impairment on an annual basis utilizing the guidance set forth in the Statement of Financial Accounting Standards Board ASC 350 “Intangibles – Goodwill and Other” and ASC 360 “Property, Plant, and Equipment.” At June 30, 2023 and December 31, 2022, the net carrying value of intangible assets on the Company’s balance sheet was $201,897 and $286,801, respectively.

 

Concentrations of Credit Risk

 

The Company maintains its cash in bank deposit accounts and other accounts, the balances of which at times may be uninsured or exceed federally insured limits. From time to time, some of the Company’s funds are also held by escrow agents; these funds may not be federally insured. The Company continually monitors its banking relationships and consequently has not experienced any losses in such accounts.

 

Advertising and Marketing Costs

 

All costs associated with advertising and promoting products are expensed as incurred. Total recognized advertising and marketing expenses were $78,203 and $203,971 for the six months ended June 30, 2023 and 2022, respectively.

 

Fair Value of Financial Instruments

 

Pursuant to Accounting Standards Codification (“ASC”) No. 825 - Financial Instruments, the Company is required to estimate the fair value of all financial instruments included on its balance sheets. The carrying amounts of the Company’s cash and cash equivalents, notes receivable, convertible notes payable, accounts payable and accrued expenses, none of which is held for trading, approximate their estimated fair values due to the short-term maturities of those financial instruments.

 

A three-tier fair value hierarchy is used to prioritize the inputs in measuring fair value as follows:

 

Level 1 - Quoted prices in active markets for identical assets or liabilities.

 

Level 2 - Quoted prices for similar assets or liabilities in active markets, quoted prices for identical or similar assets or liabilities in markets that are not active, or other inputs that are observable, either directly or indirectly.

 

Level 3 - Significant unobservable inputs that cannot be corroborated by market data.

 

Capitalized Software Development Costs

 

The Company capitalizes certain costs associated with creating and enhancing internally developed software related to the development of the Company’s platform solution. These costs include third party development expenses for that are directly associated with and devote time to software development projects. Software development costs that do not qualify for capitalization, as further discussed below, are expensed as incurred and recorded in operating expenses in the consolidated statements of operations.

 

The Company’s customers do not take possession of the software and cannot run the software on their own hardware. For these reasons, pursuant to ASC 985-20 Costs of Software to Be Sold, Leased, or Marketed (“ASC 982-20”), the software is considered a software hosting arrangement and the Company applied the guidance of ASC 350-40 Intangibles – Goodwill and Other: Internal Use Software” (“ASC 350-40"). Pursuant to ASC 350-40, software development activities typically consist of three stages: (1) the planning phase; (2) the application and infrastructure development stage; and (3) the post-implementation stage. Costs incurred in the planning and post implementation phases, including costs associated with the post-configuration training and repairs and maintenance of the developed technologies, are expensed as incurred. The Company capitalizes costs associated with software developed when the preliminary project stage is completed, management implicitly or explicitly authorizes and commits to funding the project and it is probable that the project will be completed and perform as intended. Costs incurred in the application and infrastructure development phases, including significant enhancements and upgrades, are capitalized. Capitalization ends once a project is substantially complete and the software is ready for its intended purpose. Software development costs are amortized using a straight-line method over the estimated useful life of three years, commencing when the software is ready for its intended use. The straight-line recognition method approximates the manner in which the expected benefit will be derived.

 

Operating Leases

 

The Company accounts for its leasing arrangements by applying the guidance of Accounting Standards Update No. 2016-02, Leases (Topic 842), (“ASU 2016-02”). The Company enters into operating leases for its office space. The Company does not have finance leases.

 

The Company determines if an arrangement is, or contains, a lease at inception. Operating lease assets represent the Company’s right to control the use of an identified asset for a period of time, or term, in exchange for consideration, and operating lease liabilities represent its obligation to make lease payments arising from the aforementioned right.

 

Operating lease assets and liabilities are initially recorded based on the present value of lease payments over the lease term, which includes the minimum unconditional term of the lease, and may include options to extend or terminate the lease when it is reasonably certain at the commencement date that such options will be exercised. As the rate implicit for each of the Company’s leases is not readily determinable, the Company uses its incremental borrowing rate, based on the information available at the lease commencement date in determining the present value of its expected lease payments. The Company has elected to not separate lease and non-lease components.

 

Operating lease assets are amortized on a straight-line basis in operating lease expense over the lease term on the consolidated statements of operations. The related amortization, along with the change in the operating lease liabilities, are separately presented within the cash flows from operating activities on the consolidated statements of cash flows. The Company records lease expense for operating leases, some of which have escalating rent payments, on a straight-line basis over the lease term.

 

Certain leases contain provisions for property-related costs that are variable in nature for which the Company is responsible, including common area maintenance and other property operating services. These costs are calculated based on a variety of factors including property values, tax and utility rates, property services fees and other factors.

 

Refer to Note 8 for additional information.

 

Revenue Recognition

 

The Company generates its revenue by providing marketers and advertising agencies with the ability to deliver digital marketing and marketing-related solutions. The Company’s primary business is to deliver omnichannel programmatic, paid search, and paid social advertising services for its customers. The Company also does a limited amount of marketing-related project work for customers, including creative services, and also has a reseller solution with a partner. This results in the following revenue streams:

 

 

Programmatic Solutions

 

 

 

 

Paid Search & Social Solutions

 

 

 

 

Services Revenue

 

 

 

 

Self-Serve Revenue

 

The Company applies a five-step approach as defined in Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 606: Revenue from Contracts with Customers (“ASC 606”) in determining the amount and timing of revenue to be recognized:

 

 

Identification of a contract with a customer;

 

 

 

 

Identification of the performance obligation in the contract;

 

 

 

 

Determination of the transaction price;

 

 

 

 

Allocation of the transaction price to the performance obligations in the contract; and

 

 

 

 

Recognition of revenue when or as the performance obligations are satisfied.

 

The determination of whether revenue should be reported on a gross or a net basis is based upon an assessment of whether we are acting as the principal or agent in the transaction based upon the guidance in ASC 606. Making such determinations involves judgment and is based on an evaluation of the terms of each arrangement, none of which are considered presumptive or determinative. We act as a principal and recognize revenue on a gross basis if (i) we control the advertising inventory before it is transferred to our clients; (ii) we bear sole responsibility for fulfillment of the advertising promise and inventory risks and (iii) we have full discretion in establishing prices. We applied the guidance of ASC 606 to our revenue streams as follows:

 

Programmatic Solutions: Programmatic revenue consists of delivering our customer’s budget programmatically through our trading desk model, where multiple Demand Side Platforms (“DSP”) are utilized to deliver advertising budgets as paid impressions. The Company, through its deep understanding of DSP platforms, transacts to spend customer’s budgets within the platforms to execute against customer marketing goals as efficiently and effectively as possible. In this arrangement, our team will perform all of the setup, activation, strategy, tactic building, implementation and delivery of the campaign through a partner platform or platforms. We enter into an Insertion Order / Media Plan (“IO”) with all Programmatic customers. The IO states the services that are to be performed and a budget for each tactic or tactics. We bill our customers for a percentage of the total spend, and recognize revenue upon completion of the performance obligation. Because we are in control of this process and assume inventory risk, we recognize revenue on a gross basis.

 

Paid Search & Social Solutions: We also enter into an IO with all Paid Search & Social customers. The IO states the services that are to be performed and a budget for each tactic. We bill our customers for a percentage of the total spend, and recognize revenue upon completion of the performance obligation. In instances where we pay the third party for inventory, we recognize revenue on a gross basis because we bear the inventory risk. In instances where the customer pays the third party, we recognize revenue on a net basis.

 

Services Revenue: We enter into Statement of Work (“SOW”) agreements with all Services customers. The SOW includes estimated costs to be applied against the services to be performed, and establishes payment and billing terms. Services revenue is recognized on a gross basis.

 

Self-Serve Revenue: Self-serve revenue consists of revenues generated through our Admatx platform, as well as through reselling access to a major enterprise DSP. Users of Admatx agree to our platform terms and conditions, and we enter into Master Services Agreements (“MSA”) with all reseller customers. The Platform Terms and Conditions and MSAs detail the work and responsibilities of each party and their respective obligations. Self-serve revenue is recognized on a net basis.

 

Deferred Revenue

 

Certain customer arrangements in the Company's business result in deferred revenues when cash payments are received in advance of performance.

 

The following table represents the changes in deferred revenue as reported on the Company’s consolidated balance sheets:

 

Balance acquired as of December 31, 2021

  $ 202,406  

Cash payments received

    584,217  

Net sales recognized

    (726,795 )

Balance as of June 30, 2022

  $ 59,828  
         

Balance acquired as of December 31, 2022

    72,630  

Cash payments received

    1,340,290  

Net sales recognized

    (1,095,354 )

Balance as of June 30, 2023

  $ 317,566  

 

Stock-Based Compensation

 

We recognize compensation costs to employees under FASB ASC Topic 718, Compensation – Stock Compensation (“ASC 718”). Under FASB ASC 718, companies are required to measure the compensation costs of share-based compensation arrangements based on the grant-date fair value and recognize the costs in the financial statements over the period during which employees are required to provide services. Share-based compensation cost for stock options are estimated at the grant date based on each option’s fair-value as calculated by the Black-Scholes-Merton (“BSM”) option-pricing model. Share-based compensation arrangements may include stock options, restricted share plans, performance-based awards, share appreciation rights and employee share purchase plans. Such compensation amounts, if any, are amortized over the respective vesting periods of the option grant.

 

Equity instruments issued to other than employees are recorded pursuant to the guidance contained in ASU 2018-07 (“ASU 2018-07”), Improvements to Non-employee Share-Based Payment Accounting, which simplified the accounting for share-based payments granted to non-employees for goods and services. Under the ASU 2018-07, most of the guidance on such payments to non-employees would be aligned with the requirements for share-based payments granted to employees.

 

Basic and Diluted Earnings or Loss Per Share

 

Basic net earnings per share is based on the weighted average number of shares outstanding during the period, while fully diluted net earnings per share is based on the weighted average number of shares of common stock and potentially dilutive securities assumed to be outstanding during the period using the treasury stock method. Potentially dilutive securities consist of options to purchase common stock. Basic and diluted net loss per share are computed based on the weighted average number of shares of common stock outstanding during the period. At June 30, 2023 and December 31, 2022, the Company had the following potentially dilutive instruments outstanding: a total of 21,324,765 and 22,793,540 shares, respectively, issuable upon the exercise of stock options.

 

The Company uses the treasury stock method to calculate the impact of outstanding stock options and warrants. Stock options for which the exercise price exceeds the average market price over the period have an anti-dilutive effect on earnings per common share and, accordingly, are excluded from the calculations. At June 30, 2023 and 2022, 21,324,765 and 22,793,540 stock options, respectively, are excluded from the calculation of fully-diluted shares outstanding.

 

Income Taxes

 

The Company accounts for income taxes under the asset and liability method in accordance with ASC 740. The Company recognizes deferred tax liabilities and assets for the expected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred tax liabilities and assets are determined based on the difference between the financial statement and tax bases of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to reverse. The components of the deferred tax assets and liabilities are classified as current and non-current based on their characteristics. A valuation allowance is provided for certain deferred tax assets if it is more likely than not that the Company will not realize tax assets through future operations.

 

Commitments and Contingencies

 

Certain conditions may exist as of the date the financial statements are issued, which may result in a loss to the Company but which will only be resolved when one or more future events occur or fail to occur. The Company’s management assesses such contingent liabilities, and such assessment inherently involves an exercise of judgment. In assessing loss contingencies related to legal proceedings that are pending against the Company or unasserted claims that may result in such proceedings, the Company management may consults its legal counsel to evaluate the perceived merits of any legal proceedings or unasserted claims brought to such legal counsel’s attention as well as the perceived merits of the amount of relief sought or expected to be sought therein.

 

If the assessment of a contingency indicates that it is probable that a material loss has been incurred and the amount of the liability can be estimated, then the estimated liability would be accrued in the Company’s financial statements. If the assessment indicates that a potentially material loss contingency is not probable, but is reasonably possible, or is probable but cannot be estimated, then the nature of the contingent liability, together with an estimate of the range of possible loss if determinable and material, would be disclosed.

 

Loss contingencies considered remote are generally not disclosed unless they involve guarantees, in which case the nature of the guarantee would be disclosed.

 

Recent Accounting Pronouncements

 

In August 2020, the FASB issued ASU 2020-06, “Debt – Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging – Contracts in Entity’s Own Equity (Subtopic 815-40)”. This ASU reduces the number of accounting models for convertible debt instruments and convertible preferred stock, as well as amends the guidance for the derivatives scope exception for contracts in an entity’s own equity to reduce form-over-substance-based accounting conclusions. In addition, this ASU improves and amends the related EPS guidance. This standard was effective for us on January 1, 2022. The adoption of this standard did not have a material effect on our consolidated financial statements.

 

There are various other updates recently issued, most of which represented technical corrections to the accounting literature or application to specific industries and are not expected to a have a material impact on the Company’s consolidated financial position, results of operations or cash flows.

v3.23.2
Accounts Receivable
6 Months Ended
Jun. 30, 2023
Receivables [Abstract]  
Loans, Notes, Trade and Other Receivables Disclosure [Text Block]

3. Accounts Receivable

 

Accounts receivable, net was $2,514,880 and $2,080,758 at June 30, 2023 and December 31, 2022, respectively. During the six months ended June 30, 2023 and 2022, the Company charged the amount of $93,882 and $99,092, respectively, to bad debt expense. At June 30, 2023 and December 31, 2022, the Company maintained a reserve for doubtful accounts in the amount of $194,044 and $224,974, respectively.

 

On June 13, 2019, the Company entered into an accounts receivable financing and security agreement (the “Financing Agreement”) in the maximum amount of $10,000,000 whereby the Company would be advanced 85% of the gross value of accounts receivable invoices submitted to the lender for purchase. The cost of the financing consists of (i) an initial financing fee equal to one-twelfth of the net amount advanced multiplied by the facility rate, initially defined as LIBOR plus 6.5% per annum (the “Facility Rate”), and (ii) an additional financing fee consisting of one-twelfth of the amount advanced, prorated on a daily rate, multiplied by the Facility Rate. On June 11, 2021, the maximum amount available under the Financing Agreement was reduced to $5,000,000, and on June 8, 2022, the maximum amount available under the Financing Agreement was reduced to $3,000,000 and the Facility Rate was increased to LIBOR plus 7.25% per annum. During the six months ended June 30, 2023 and 2022, the Company charged to interest expense the amount of $56,144 and $51,820, respectively, pursuant to the Financing Agreement.

 

Accounts receivable, net consisted of the following at June 30, 2023 and December 31, 2022:

 

   

June 30,

   

December 31,

 
   

2023

   

2022

 

Accounts receivable

  $ 2,451,911     $ 2,048,001  

Due under Financing Agreement, net

    257,013       257,731  

Allowance for doubtful accounts

    (194,044

)

    (224,974

)

Total

  $ 2,514,880     $ 2,080,758  
v3.23.2
Other Current Assets
6 Months Ended
Jun. 30, 2023
Disclosure Text Block Supplement [Abstract]  
Other Current Assets [Text Block]

4. Other Current Assets

 

Other current assets consisted of the following at June 30, 2023 and December 31, 2022:

 

   

June 30,

   

December 31,

 
   

2023

   

2022

 

Deposits

  $ 39,792       174,092  

Prepaid expenses

    454,196       71,394  

Total

  $ 493,988     $ 245,486  
v3.23.2
Property and Equipment
6 Months Ended
Jun. 30, 2023
Property, Plant and Equipment [Abstract]  
Property, Plant and Equipment Disclosure [Text Block]

5. Property and Equipment

 

Property and equipment consisted of the following at June 30, 2023 and December 31, 2022:

 

   

June 30,

   

December 31,

 
   

2023

   

2022

 

Computer equipment

  $ 144,872     $ 139,143  

Leasehold improvements

    45,891       45,891  

Less: accumulated depreciation

    (162,596

)

    (152,058

)

Property and equipment, net

  $ 28,167     $ 32,976  

 

The Company made payments in the amounts of $4,979 and $12,132 for property and equipment during the six months ended June 30, 2023 and 2022, respectively. Depreciation expense was $3,908 and $6,485 for the three months ended June 30, 2023 and 2022, respectively. Depreciation expense was $9,788 and $12,663 for the six months ended June 30, 2023 and 2022, respectively.

v3.23.2
Intangible Assets
6 Months Ended
Jun. 30, 2023
Goodwill and Intangible Assets Disclosure [Abstract]  
Intangible Assets Disclosure [Text Block]

6. Intangible Assets

 

In January 2021 the Company completed the acquisition of certain assets consisting of customer contracts and customer lists (the “BigBuzz Customer Lists”) from BigBuzz Marketing Group (“BigBuzz”). The cost of the BigBuzz Customer Lists was $475,000 payable over three years (see note 9). The Company also capitalized the direct costs of this transaction in the amount of $7,462 for a total cost basis of $482,462. The BigBuzz Customer Lists are being amortized over a period of three years based on the expected customer life of the assets acquired.

 

The Company began to capitalize the costs of development of internal use software in August 2021, and software was first placed into service in May, 2022. During the year ended December 31, 2022, the Company capitalized $89,094 of costs to develop internal use software, placed $123,937 of costs to develop internal use software into service, and amortized the amount of $19,969. During the six months ended June 30, 2023, the Company capitalized $18,300 of costs to develop internal use software, placed $22,413 of costs to develop internal use software into service, and amortized the amount of $22,793.

 

The Company has $4,053 and $8,611 in capitalized software costs that have not yet been placed into service at June 30, 2023 and December 31, 2022, respectively.

 

Intangible assets consisted of the following at June 30, 2023 and December 31, 2022:

 

   

June 30, 2023

 
           

Accumulated

         
   

Gross

   

Amortization

   

Net

 

Customer lists

  $ 482,462     $ (388,650

)

  $ 93,812  

Internal use software

    150,848       (42,763

)

    108,085  

Total

  $ 633,310     $ (431,413

)

  $ 201,897  

 

   

December 31, 2022

 
           

Accumulated

         
   

Gross

   

Amortization

   

Net

 

Customer lists

  $ 482,462     $ (308,240

)

  $ 174,222  

Internal use software

    132,548       (19,969

)

    112,579  

Total

  $ 615,010     $ (328,209

)

  $ 286,801  

 

The Company amortized the amount of $51,860 and $42,390 during the three months ended June 30, 2023 and 2022, respectively. The Company amortized the amount of $103,204 and $82,595 during the six months ended June 30, 2023 and 2022, respectively.

v3.23.2
Right of Use Assets and Liabilities
6 Months Ended
Jun. 30, 2023
Disclosure Text Block [Abstract]  
Lessee, Operating Leases [Text Block]

7. Right of Use Assets and Liabilities

 

The Company leases its corporate office under an operating lease. Leased assets and corresponding liabilities are recognized based on the present value of the lease payments over the lease term. The lease terms may include options to extend when it is reasonably certain that the Company will exercise that option.

 

Topic ASC 842 requires the Company to recognize in the statement of financial position a liability to make lease payments (the lease liability) and a right of use asset representing its right to use the underlying asset for the lease term. Right of use assets are recorded in other assets on the Company’s condensed consolidated balance sheets. Current and non-current lease liabilities are recorded in other accruals within current liabilities and other non-current liabilities, respectively, on its condensed consolidated balance sheets. Costs associated with operating leases are recognized on a straight-line basis within operating expenses over the term of the lease.

 

At June 30, 2023 and December 31, 2022, the Company had total right of use assets of $294,809 and $581,352, respectively, and lease liabilities of $319,705 and $631,144, respectively, which were included in the Company’s balance sheets. Right to use assets – operating leases are summarized below:

 

   

June 30,

2023

   

December 31,

2022

 

Administrative office

  $ 294,809     $ 581,352  

Right to use assets, net

  $ 294,809     $ 581,352  

 

Operating lease liabilities are summarized below:

 

   

June 30,

2023

   

December 31,

2022

 

Administrative office

  $ 319,705     $ 631,144  

Lease liability

  $ 319,705     $ 631,144  

Less: current portion

    (319,705

)

    (631,144

)

Lease liability, non-current

  $ -     $ -  

 

The Company’s lease expense was entirely comprised of operating leases. Lease expense for the six months ended June 30, 2023 and 2022 was $300,425 and $299,721, respectively. The Company’s right of use (“ROU”) asset amortization for the six months ended June 30, 2023 and 2022 was $144,291 and $136,424, respectively; the difference between the lease expense and the associated ROU asset amortization consists of interest.

 

Maturity analysis under these lease agreements are as follows:

 

For the twelve months ended June 30, 2024

  $ 324,618  

Less: Present value discount

    (4,913

)

Lease liability

  $ 319,705  
v3.23.2
Accounts Payable and Accrued Liabilities
6 Months Ended
Jun. 30, 2023
Payables and Accruals [Abstract]  
Accounts Payable and Accrued Liabilities Disclosure [Text Block]

8. Accounts Payable and Accrued Liabilities

 

Accounts payable and accrued liabilities consisted of the following at June 30, 2023 and December 31, 2022:

 

   

June 30,

   

December 31,

 
   

2023

   

2022

 

Trade accounts payable

  $ 2,043,276     $ 1,585,352  

Credit cards payable

    768,720       371,773  

Accrued payroll and payroll taxes

    251,748       261,535  

Accrued interest

    91,033       53,459  

Total

  $ 3,154,777     $ 2,272,119  
v3.23.2
Acquisition Liabilities
6 Months Ended
Jun. 30, 2023
Business Combinations [Abstract]  
Business Combination Disclosure [Text Block]

9. Acquisition Liabilities

 

In January 2021 the Company recorded a liability in the amount of $475,000 in connection with the acquisition of the BigBuzz Customer Lists (see note 6), which consisted of a three-year employment agreement for each of the two founders of BigBuzz. As this was an acquisition of only certain assets consisting of customer contracts and customer lists (see note 6), no other assets were acquired that would give rise to acquisition related liabilities; there were no requirements to hire any other employees as part of the asset acquisition. The Company paid $25,000 of this amount on February 2, 2021; the remainder is payable at the rate of $12,500 per month through January 31, 2024. During the six months ended June 30, 2023 and 2022, the Company paid the amount of $75,000 in connection with this liability.

v3.23.2
Loans Payable
6 Months Ended
Jun. 30, 2023
Debt Disclosure [Abstract]  
Debt Disclosure [Text Block]

10. Loans Payable

 

   

June 30,

2023

   

December 31,

2022

 

Loan payable to Decathlon dated December 31, 2019 (the “Decathlon Loan”) in the principal amount of $3,000,000. The Decathlon Loan is due June 30, 2024 and is collateralized by all the assets of the Company. The Decathlon Loan accrues interest at a variable rate based upon internal rate of return targets. The effective rate of interest for the year ended December 31, 2022 and the six months ended June 30, 2023 was approximately 17%. There are no restrictive covenants in the loan and it is not convertible. Repayments are required based upon a fixed percentage of our earned revenue. If not repaid prior the final balance is due on June 13, 2024. The Decathlon Loan is subject to minimum interest that escalates over the term of the loan. At June 30, 2023 and December 31, 2022, the potential liability for unearned minimum interest was $1,469,176 and $1,661,504, respectively. During the six months ended June 30, 2023, the Company made principal and interest payments in the amount $23,558 and $139,754, respectively, on the Decathlon loan. During the six months ended June 30, 2022, the Company made principal and interest payments in the amount $67,407 and $203,043, respectively, on the Decathlon loan.

  $ 2,253,223     $ 2,276,781  
                 

Loan payable to the US Small Business Administration (the “EIDL Loan”) dated July 7, 2020 pursuant to the Small Business Administration Economic Injury Disaster Loan Program (the “EIDL”) established under the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) in the original principal amount of $150,000. Effective March 31, 2022, the Company borrowed an additional $50,000 under the EIDL Loan and the balance due was amended to $200,000. Interest payments in the amount of $989 per month were due beginning in January 2023. The term of the EIDL Loan is 30 years, and the annual interest rate is 3.75%. EIDL Loan recipients can apply for, and be granted forgiveness for, all or a portion of loans granted. During the six months ended June 30, 2023 and 2022, the Company accrued interest in the amount of $3,740 and $3,154, respectively, on the EIDL Loan.

    200,000       200,000  
                 

Total

  $ 2,453,223     $ 2,476,781  
                 

Current portion

  $ 423,290     $ 348,945  

Long-term maturities

    2,029,933       2,127,836  

Total

  $ 2,453,223     $ 2,476,781  

 

Aggregate maturities of long-term notes payable as of June 30, 2023 are as follows:

 

For the twelve months ended June 30,

2024

 

$

423,290

 

2025

 

 

1,829,932

 

2026

 

 

-

 

2027

 

 

4,448

 

2028 and thereafter

 

 

195,552

 

Total

 

$

2,453,222

 

v3.23.2
Loans Payable - Related Parties
6 Months Ended
Jun. 30, 2023
Related Party [Member]  
Loans Payable - Related Parties [Line Items]  
Long-Term Debt [Text Block]

11. Loans Payable Related Parties

 

   

June 30,

2023

   

December 31,

2022

 

Loan payable to an entity affiliated to Jason Wulfsohn, the Company’s CEO and a director, originally dated March 21, 2020 and renewed March 21, 2021, March 21, 2022, and March 21, 2023 in the amount of $300,000 bearing interest at the rate of 15% and due March 21, 2024 (the “Wulfsohn Related Party Loan”). During the three months ended June 30, 2023 and 2022, the Company made interest payments of $11,250 on the Wulfsohn Related Party Loan. During the six months ended June 30, 2023 and 2022, the Company made interest payments of $22,500 on the Wulfsohn Related Party Loan.

  $ 300,000     $ 300,000  
                 

Loan payable to an entity affiliated to Reeve Benaron, the Company’s Chairman, originally dated March 21, 2020 and renewed March 21, 2021, and March 21, 2022, and March 11, 2023 in the amount of $300,000 bearing interest at the rate of 15% and due March 21, 2024 (the “Benaron Related Party Loan”). During the three months ended June 30, 2023 and 2022, the Company made interest payments of $11,250 on the Benaron Related Party Loan. During the six months ended June 30, 2023 and 2022, the Company made interest payments of $22,500 on the Benaron Related Party Loan.

    300,000       300,000  
                 

Loan payable to Reeve Benaron, the Company’s Chairman and a principal stockholder, dated June 20, 2022 in the amount of $500,000 bearing interest at the rate of 2.19% and due December 31, 2024 (the “Benaron Loan”). The Benaron Loan is payable in eighteen monthly installments of $28,889 beginning on July 20, 2023. During the three months ended June 30, 2023 and 2022 the Company accrued interest in the amount of $2,781 and $0, respectively, on the Benaron Loan. During the six months ended June 30, 2023 and 2022 the Company accrued interest in the amount of $5,518 and $0, respectively, on the Benaron Loan.

    500,000       500,000  
                 

Total

  $ 1,100,000     $ 1,100,000  
                 

Current portion

  $ 927,771     $ 757,426  

Long-term maturities

    172,229       342,574  

Total

  $ 1,100,000     $ 1,100,000  

 

Aggregate maturities of loans payable – related parties as of June 30, 2023 are as follows:

 

For the six months ended June 30,

2024

 

$

927,771

 

2025

 

 

172,229

 

Total

 

$

1,100,000

 

v3.23.2
Convertible Note Payable - Related Party
6 Months Ended
Jun. 30, 2023
Debt Disclosure [Abstract]  
Short-Term Debt [Text Block]

12. Convertible Note Payable Related Party

 

   

June 30,

2023

   

December 31,

2022

 

Convertible promissory note payable to an entity affiliated to Reeve Benaron, the Company’s Chairman and a principal shareholder, dated February 7, 2023 in the amount of $800,000 bearing interest at the rate of 7.25% and due December 31, 2023 (the “February Convertible Note”). The February Convertible Note is convertible into common stock of the Company at a price of $2.04 per share. The Company recorded a beneficial conversion feature in the amount $215,686 in connection with the February Convertible Note; during the three and six months ended June 30, 2023, $59,840 and $94,692, respectively, of the discount was amortized to interest expense. During the three and six months ended June 30, 2023, the Company accrued interest in the amount of $14,936 and $23,518, respectively, on the February Convertible Note.

    800,000       -  
                 

Convertible promissory note payable to an entity affiliated to Jason Wulfsohn, the Company’s CEO and a director, dated May 12, 2023, in the amount of $1,300,000 bearing interest at the rate of 7.25% and due December 31, 2025 (the “May Convertible Note”). The May Convertible Note is convertible into common stock of the Company at a price of $0.32 per share. The Company recorded a beneficial conversion feature in the amount $325,000 in connection with the May Convertible Note. During the three and six months ended June 30, 2023, $15,556 of the discount was amortized to interest expense. During the three and six months ended June 30, 2023, the Company accrued interest in the amount of $12,136 on the May Convertible Note.

    1,300,000       -  
                 

Total

  $ 2,100,000     $ -  
                 

Current portion

  $ 800,000     $ -  

Long-term maturities

    1,300,000       -  

Total

  $ 2,100,000     $ -  

 

Principal

  $ 2,100,000     $ -  

Discount

    (430,438

)

    -  

Principal net of discount

  $ 1,669,562     $ -  
v3.23.2
Accrued Settlements
6 Months Ended
Jun. 30, 2023
Other Liabilities and Financial Instruments Subject to Mandatory Redemption [Abstract]  
Other Liabilities Disclosure [Text Block]

13. Accrued Settlements

 

On December 31, 2019, the Company accrued the amount of $650,000 in connection with the settlement of a dispute with a former contractor. See note 16. At December 31, 2022, the balance due under this accrued liability was $62,500. During the six months ended June 30, 2023 and 2022, the Company made payments on this accrued liability in the amount of $62,500 and $0, respectively. At June 30, 2023, the amount of $0 remains on the Company’s balance sheet as an accrued liability.

 

On December 31, 2018, the Company accrued the amount of $100,000 in connection with the settlement of a dispute with a former employee. See note 16. During the six months ended June 30, 2023 and 2022, the Company made payments on this accrued liability in the amount of $62,500 and $0, respectively. At June 30, 2023, the amount of $0 remains on the Company’s balance sheet as an accrued liability.

 

On December 31, 2019 the Company accrued $1,582,652 in connection with a vendor dispute. During the three months ended June 30, 2023, the Company accrued an additional $894,274 pursuant to this dispute. See note 16. At June 30, 2023, the amount of $2,476,926 remains on the Company’s balance sheet as an accrued liability. The Company has investments in the amount of $1,003,075 on its balance sheet at June 30, 2023 for the purpose of funding a surety bond in connection with this liability. See note 16.

v3.23.2
Stockholders’ Equity
6 Months Ended
Jun. 30, 2023
Stockholders' Equity Note [Abstract]  
Equity [Text Block]

14. Stockholders Equity

 

The Company’s authorized capital stock consists of 490,000,000 shares of common stock, par value $0.001, and 10,000,000 shares of preferred stock, par value $0.001, 1,000,000 shares of which are designated as Series A Preferred Stock.

 

Common Stock

 

Six months ended June 30, 2023:

 

On January 30, 2023, Socialcom sold 1,692,477 shares of common stock at a price of $0.295 per share for cash in the amount of $500,000. These shares of Socialcom common stock were later exchanged for Vado common stock at a ratio of one-for-8.75 pursuant to the Exchange Agreement described in the paragraph that immediately follows.

 

On February 24, 2023 the Company completed the Exchange Agreement with pursuant which to the Company issued to the Socialcom shareholders a total of 173,757,921 shares of the Company’s common stock, representing approximately 96% of the outstanding shares of common stock of the Company after giving effect to such issuance, in exchange for all of the shares of Socialcom common stock held by such Socialcom shareholders. As a result of the foregoing, Socialcom became an approximately 96.6% owned subsidiary of the Company. Following the Closing, in May 2023 the Company issued a total of 6,015,757 shares of common stock in exchange for 687,515 shares of Socialcom common stock held by the then minority shareholders of Socialcom. As a result of the foregoing Socialcom became a wholly-owned (rather than a 96.6% owned) subsidiary of the Company.  See note 1.

 

Six months ended June30, 2022:

 

None.

 

Preferred Stock

 

Series A Convertible Preferred Stock

 

The Company has designated 1,000,000 shares of Series A Convertible Preferred Stock, par value $0.001. Subject to certain limitations set forth in the Certificate of Designation of the Series A, each share of Series A is convertible into 20 shares of the Company’s common stock. The Series A is non-voting except as may be required by applicable law. The Series A also provides the holders with senior ranking with respect to the Company’s capital stock upon the occurrence of a liquidation, dissolution or winding up, and a liquidation preference in the event of the merger or consolidation of the Company in which the Company is not the surviving entity, the sale of all of the assets of the Company in a transaction which requires stockholder approval or the dissolution or winding up of the Company, in each case at the stated value of $30 per share of Series A.

 

Six months ended June 30, 2023:

 

On February 24, 2023, the Company sold 25,000 shares of Series A Preferred Stock at a price of $30.00 per share for cash proceeds of $750,000 in the first tranche of a Securities Purchase Agreement entered into on January 30, 2023. On May 25, 2023, the Company sold an additional 25,000 shares of Series A Preferred stock for cash proceeds of $750,000.

 

On June 1, 2023, the Company issued 3,333 shares of Series A Preferred Stock to a service provider with a fair value of $30 per shares. The amount of $100,000 was charged to prepaid expenses and will be amortized over the one year term of the agreement. During the three months ended June 30, 2023, the company charged to operations the amount of $3,333 in connection with this transaction.

 

Six months ended June 30, 2022:

 

None.

 

Options

 

The following table summarizes the options outstanding and the related prices for the options to purchase shares of the Company’s common stock issued by the Company as of June 30, 2023:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Weighted

 

 

 

 

 

 

Weighted

 

 

 

 

 

 

 

 

 

 

Weighted

 

 

average

 

 

 

 

 

 

average

 

 

 

 

 

 

 

 

 

 

average

 

 

exercise

 

 

 

 

 

 

exercise

 

 

Range of

 

 

Number of

 

 

Remaining

 

 

price of

 

 

Number of

 

 

price of

 

 

exercise

 

 

options

 

 

contractual

 

 

outstanding

 

 

options

 

 

exercisable

 

 

Prices

 

 

Outstanding

 

 

life (years)

 

 

Options

 

 

Exercisable

 

 

Options

 

 

$

0.035

 

 

 

525,000

 

 

 

3.50

 

 

$

0.035

 

 

 

525,000

 

 

$

0.035

 

 

$

0.086

 

 

 

411,250

 

 

 

7.21

 

 

$

0.086

 

 

 

282,730

 

 

$

0.086

 

 

$

0.088

 

 

 

2,988,125

 

 

 

7.74

 

 

$

0.088

 

 

 

1,534,514

 

 

$

0.088

 

 

$

0.097

 

 

 

4,451,178

 

 

 

9.10

 

 

$

0.097

 

 

 

563,282

 

 

$

0.097

 

 

$

0.104

 

 

 

12,949,212

 

 

 

6.57

 

 

$

0.104

 

 

 

11,870,110

 

 

$

0.104

 

 

 

 

 

 

 

21,324,765

 

 

 

7.20

 

 

$

0.097

 

 

 

14,775,636

 

 

$

0.099

 

 

Transactions involving stock options are summarized as follows:

 

   

Number of Shares

   

Weighted Average

Exercise Price

 

Options outstanding at December 31, 2021

    7,076,563     $ 0.083  

Granted

    18,905,390       0.102  

Exercised

    (1,225

)

    0.086  

Cancelled / Expired

    (3,187,188

)

    0.089  

Options outstanding at December 31, 2022

    22,793,540     $ 0.098  

Granted

    -       -  

Exercised

    -       -  

Cancelled / Expired

    (1,468,775

)

    0.091  

Options outstanding at June 30, 2023

    21,324,765     $ 0.097  

 

During the three months ended June 30, 2023, the Company charged $202,194 to stock based compensation expense for stock options. During the three months ended June 30, 2022, the Company charged $20,970 to stock based compensation expense, including $12,508 for stock options and $8,462 for stock awards.

 

During the six months ended June 30, 2023, the Company charged $417,242 to stock based compensation expense for stock options. During the six months ended June 30, 2022, the Company charged $52,512 to stock based compensation expense, including $44,050 for stock options and $8,462 for stock awards.

 

The aggregate intrinsic value of options outstanding and exercisable at June 30, 2023 and December 31, 2022 was $4,443,397 and $2,884,456, respectively. Aggregate intrinsic value represents the difference between the fair value of the Company’s stock on the last day of the fiscal period, which was $0.40 and $0.22 as of June 30, 2023 and December 31, 2022, respectively, and the exercise price multiplied by the number of options outstanding.

 

There were no options valued during the six months ended June 30, 2023. During the year ended December 31, 2022, the Company valued options using the Black-Scholes valuation model utilizing the following variables:

 

   

December 31,

 
   

2022

 

Volatility

    69.93-79.02

%

Dividends

  $ -  

Risk-free interest rates

    1.47-4.35

%

Expected term (years)

    2.77-6.15  
v3.23.2
Income Taxes
6 Months Ended
Jun. 30, 2023
Income Tax Disclosure [Abstract]  
Income Tax Disclosure [Text Block]

15. Income Taxes

 

The Company uses the asset and liability method to account for income taxes. Under this method, deferred income tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. If a carryforward exists, the Company decides as to whether the carryforward will be utilized in the future. Currently, a valuation allowance is established for all deferred tax assets and carryforwards as their recoverability is deemed to be uncertain. If the Company’s expectations for future operating results at the federal or at the state jurisdiction level vary from actual results due to changes in healthcare regulations, general economic conditions, or other factors, it may need to adjust the valuation allowance, for all or a portion of the Company’s deferred tax assets. The Company’s income tax expense in future periods will be reduced or increased to the extent of offsetting decreases or increases, respectively, in the Company’s valuation allowance in the period when the change in circumstances occurs. These changes could have a significant impact on the Company’s future earnings.

 

Income tax expense was $0 for the six months ended June 30, 2023, compared to $0 for the six months ended June 30, 2022. The annual forecasted effective income tax rate for 2023 is 0%. The Company has no net operating loss carryforward due to the change of control inherent in the Exchange Agreement (see note 1). The Company has no uncertain tax positions at June 30, 2023 or December 31, 2022.

v3.23.2
Commitments and Contingencies
6 Months Ended
Jun. 30, 2023
Commitments and Contingencies Disclosure [Abstract]  
Commitments and Contingencies Disclosure [Text Block]

16. Commitments and Contingencies

 

In September 2019 there was an allegation of discrimination made by a former consultant. The Company vigorously denies any wrongdoing. See Note 13. The Company has recorded a liability in the amount of $650,000 on the balance sheet related to this matter. During the six months ended June 30, 2023 and 2022, the Company made payments on this accrued liability in the amount of $62,500 and $0, respectively. At June 30, 2023, the amount of $0 remains on the Company’s balance sheet as an accrued liability.

 

In October 2019, there was an allegation of discrimination made by a former employee. The Company vigorously denies any wrongdoing. See Note 13. The Company has recorded a liability in the amount of $100,000 on the balance sheet related to this matter. During the six months ended June 30, 2023 and 2022, the Company made payments on this accrued liability in the amount of $62,500 and $0, respectively. At June 30, 2023, the amount of $0 remains on the Company’s balance sheet as an accrued liability.

 

In June 2019, a former services provider of the Company filed a complaint in the amount of $1,442,441 for amounts due. See Note 13. The Company countersued for breach of agreement. During the three months ended June 30, 2023, the Company accrued an additional $894,274 pursuant to this dispute as a result a claim for an additional liability and a judgment for court costs against the Company. The company plans to appeal this judgement which the Company believes is unlawful. The Company has recorded a liability in the amount of $2,476,926 on the balance sheet at June 30, 2023 in connection with this complaint. The Company has restricted cash in the amount of $1,003,075 for purposes of funding a surety bond in connection with this complaint. See note 13.

 

From time to time, the Company has become and may become involved in certain lawsuits and legal proceedings which arise in the ordinary course of business, or current or previous employees, or current or previous directors, or as a result of acquisitions and dispositions or other corporate activities. The Company intends to vigorously defend its positions. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our financial position or our business, and the outcome of these matters cannot be ultimately predicted.

v3.23.2
Going Concern
6 Months Ended
Jun. 30, 2023
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Substantial Doubt about Going Concern [Text Block]

17. Going Concern

 

As of June 30, 2023, we had unrestricted cash on hand of $1,402,754 and a working capital deficit of $2,971,843. Management believes this amount is not sufficient to meet our operating needs for the 12 months subsequent to the date of this filing. In order to meet our working capital requirements, we will need to either raise sufficient capital and/or increase revenue by executing against our various ongoing strategic growth initiatives while continuing to actively reduce, maintain, or manage our current expenditures. The Company’s ability to continue as a going concern is dependent upon its ability to improve cash flow and the ability to obtain additional financing, including debt and equity offerings. These and other listed factors cause substantial doubt about the Company’s ability to continue as a going concern.

v3.23.2
Related Party Transactions
3 Months Ended
Mar. 31, 2023
Related Party Transactions [Abstract]  
Related Party Transactions Disclosure [Text Block]

18. Related Party Transactions

 

See Notes 11 and 12 for a description of related party transactions.

v3.23.2
Accounting Policies, by Policy (Policies)
6 Months Ended
Jun. 30, 2023
Accounting Policies [Abstract]  
Basis of Accounting, Policy [Policy Text Block]

Basis of Presentation

These financial statements and related notes are presented in accordance with accounting principles generally accepted in the United States and are expressed in US dollars. The Company has adopted a fiscal year end of December 31. The accompanying condensed consolidated financial statements include the accounts of Socialcom and Vado Corp. All material intercompany transactions have been eliminated in consolidation.

Use of Estimates, Policy [Policy Text Block]

Use of Estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amount of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Cash and Cash Equivalents, Policy [Policy Text Block]

Cash and Cash Equivalents

The Company considers all highly liquid investments with maturities of three months or less to be cash equivalents. The Company had cash of $1,402,754 and $485,053 and no cash equivalents as of June 30, 2023 and December 31, 2022, respectively.

Cash and Cash Equivalents, Restricted Cash and Cash Equivalents, Policy [Policy Text Block]

Restricted Investment

The Company has a restricted investment in the amount of $1,003,075 in connection with a complaint filed by a former services provider of the Company in the amount of $1,442,441 for amounts due. The restricted investment is held in the form of a United States Treasury Bill which matures on May 16, 2024. It is the Company’s intention to hold this investment to maturity. See notes 13 and 16.

Property, Plant and Equipment, Policy [Policy Text Block]

Property, Plant, and Equipment

Property and equipment is recorded at the lower of cost or estimated net recoverable amount, and is depreciated using the straight-line method over its estimated useful life. Property acquired in a business combination is recorded at estimated initial fair value. Property, plant, and equipment are depreciated using the straight-line method based on the lesser of the estimated useful lives of the assets or the lease term based upon the following life expectancy:

 

 

Years

 

Office equipment

 

 

3 to 5

 

Furniture & fixtures

 

 

3 to 7

 

Leasehold improvements

 

Term of lease

 

Repairs and maintenance expenditures are charged to operations as incurred. Major improvements and replacements, which extend the useful life of an asset, are capitalized and depreciated over the remaining estimated useful life of the asset. When assets are retired or sold, the cost and related accumulated depreciation are eliminated and any resulting gain or loss is reflected in operations.

Impairment or Disposal of Long-Lived Assets, Policy [Policy Text Block]

Long-Lived Assets

The Company reviews its property and equipment and any identifiable intangibles including goodwill for impairment on an annual basis utilizing the guidance set forth in the Statement of Financial Accounting Standards Board ASC 350 “Intangibles – Goodwill and Other” and ASC 360 “Property, Plant, and Equipment.” At June 30, 2023 and December 31, 2022, the net carrying value of intangible assets on the Company’s balance sheet was $201,897 and $286,801, respectively.

Concentration Risk, Credit Risk, Policy [Policy Text Block]

Concentrations of Credit Risk

The Company maintains its cash in bank deposit accounts and other accounts, the balances of which at times may be uninsured or exceed federally insured limits. From time to time, some of the Company’s funds are also held by escrow agents; these funds may not be federally insured. The Company continually monitors its banking relationships and consequently has not experienced any losses in such accounts.

Advertising Cost [Policy Text Block]

Advertising and Marketing Costs

All costs associated with advertising and promoting products are expensed as incurred. Total recognized advertising and marketing expenses were $78,203 and $203,971 for the six months ended June 30, 2023 and 2022, respectively.

 

Fair Value of Financial Instruments, Policy [Policy Text Block]

Fair Value of Financial Instruments

Pursuant to Accounting Standards Codification (“ASC”) No. 825 - Financial Instruments, the Company is required to estimate the fair value of all financial instruments included on its balance sheets. The carrying amounts of the Company’s cash and cash equivalents, notes receivable, convertible notes payable, accounts payable and accrued expenses, none of which is held for trading, approximate their estimated fair values due to the short-term maturities of those financial instruments.

A three-tier fair value hierarchy is used to prioritize the inputs in measuring fair value as follows:

Level 1 - Quoted prices in active markets for identical assets or liabilities.

Level 2 - Quoted prices for similar assets or liabilities in active markets, quoted prices for identical or similar assets or liabilities in markets that are not active, or other inputs that are observable, either directly or indirectly.

Level 3 - Significant unobservable inputs that cannot be corroborated by market data.

Internal Use Software, Policy [Policy Text Block]

Capitalized Software Development Costs

The Company capitalizes certain costs associated with creating and enhancing internally developed software related to the development of the Company’s platform solution. These costs include third party development expenses for that are directly associated with and devote time to software development projects. Software development costs that do not qualify for capitalization, as further discussed below, are expensed as incurred and recorded in operating expenses in the consolidated statements of operations.

The Company’s customers do not take possession of the software and cannot run the software on their own hardware. For these reasons, pursuant to ASC 985-20 Costs of Software to Be Sold, Leased, or Marketed (“ASC 982-20”), the software is considered a software hosting arrangement and the Company applied the guidance of ASC 350-40 Intangibles – Goodwill and Other: Internal Use Software” (“ASC 350-40"). Pursuant to ASC 350-40, software development activities typically consist of three stages: (1) the planning phase; (2) the application and infrastructure development stage; and (3) the post-implementation stage. Costs incurred in the planning and post implementation phases, including costs associated with the post-configuration training and repairs and maintenance of the developed technologies, are expensed as incurred. The Company capitalizes costs associated with software developed when the preliminary project stage is completed, management implicitly or explicitly authorizes and commits to funding the project and it is probable that the project will be completed and perform as intended. Costs incurred in the application and infrastructure development phases, including significant enhancements and upgrades, are capitalized. Capitalization ends once a project is substantially complete and the software is ready for its intended purpose. Software development costs are amortized using a straight-line method over the estimated useful life of three years, commencing when the software is ready for its intended use. The straight-line recognition method approximates the manner in which the expected benefit will be derived.

Lessee, Leases [Policy Text Block]

Operating Leases

The Company accounts for its leasing arrangements by applying the guidance of Accounting Standards Update No. 2016-02, Leases (Topic 842), (“ASU 2016-02”). The Company enters into operating leases for its office space. The Company does not have finance leases.

The Company determines if an arrangement is, or contains, a lease at inception. Operating lease assets represent the Company’s right to control the use of an identified asset for a period of time, or term, in exchange for consideration, and operating lease liabilities represent its obligation to make lease payments arising from the aforementioned right.

Operating lease assets and liabilities are initially recorded based on the present value of lease payments over the lease term, which includes the minimum unconditional term of the lease, and may include options to extend or terminate the lease when it is reasonably certain at the commencement date that such options will be exercised. As the rate implicit for each of the Company’s leases is not readily determinable, the Company uses its incremental borrowing rate, based on the information available at the lease commencement date in determining the present value of its expected lease payments. The Company has elected to not separate lease and non-lease components.

Operating lease assets are amortized on a straight-line basis in operating lease expense over the lease term on the consolidated statements of operations. The related amortization, along with the change in the operating lease liabilities, are separately presented within the cash flows from operating activities on the consolidated statements of cash flows. The Company records lease expense for operating leases, some of which have escalating rent payments, on a straight-line basis over the lease term.

 

Certain leases contain provisions for property-related costs that are variable in nature for which the Company is responsible, including common area maintenance and other property operating services. These costs are calculated based on a variety of factors including property values, tax and utility rates, property services fees and other factors.

Refer to Note 8 for additional information.

Revenue [Policy Text Block]

Revenue Recognition

The Company generates its revenue by providing marketers and advertising agencies with the ability to deliver digital marketing and marketing-related solutions. The Company’s primary business is to deliver omnichannel programmatic, paid search, and paid social advertising services for its customers. The Company also does a limited amount of marketing-related project work for customers, including creative services, and also has a reseller solution with a partner. This results in the following revenue streams:

 

Programmatic Solutions

 

 

 

 

Paid Search & Social Solutions

 

 

 

 

Services Revenue

 

 

 

 

Self-Serve Revenue

The Company applies a five-step approach as defined in Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 606: Revenue from Contracts with Customers (“ASC 606”) in determining the amount and timing of revenue to be recognized:

 

Identification of a contract with a customer;

 

 

 

 

Identification of the performance obligation in the contract;

 

 

 

 

Determination of the transaction price;

 

 

 

 

Allocation of the transaction price to the performance obligations in the contract; and

 

 

 

 

Recognition of revenue when or as the performance obligations are satisfied.

The determination of whether revenue should be reported on a gross or a net basis is based upon an assessment of whether we are acting as the principal or agent in the transaction based upon the guidance in ASC 606. Making such determinations involves judgment and is based on an evaluation of the terms of each arrangement, none of which are considered presumptive or determinative. We act as a principal and recognize revenue on a gross basis if (i) we control the advertising inventory before it is transferred to our clients; (ii) we bear sole responsibility for fulfillment of the advertising promise and inventory risks and (iii) we have full discretion in establishing prices. We applied the guidance of ASC 606 to our revenue streams as follows:

Programmatic Solutions: Programmatic revenue consists of delivering our customer’s budget programmatically through our trading desk model, where multiple Demand Side Platforms (“DSP”) are utilized to deliver advertising budgets as paid impressions. The Company, through its deep understanding of DSP platforms, transacts to spend customer’s budgets within the platforms to execute against customer marketing goals as efficiently and effectively as possible. In this arrangement, our team will perform all of the setup, activation, strategy, tactic building, implementation and delivery of the campaign through a partner platform or platforms. We enter into an Insertion Order / Media Plan (“IO”) with all Programmatic customers. The IO states the services that are to be performed and a budget for each tactic or tactics. We bill our customers for a percentage of the total spend, and recognize revenue upon completion of the performance obligation. Because we are in control of this process and assume inventory risk, we recognize revenue on a gross basis.

Paid Search & Social Solutions: We also enter into an IO with all Paid Search & Social customers. The IO states the services that are to be performed and a budget for each tactic. We bill our customers for a percentage of the total spend, and recognize revenue upon completion of the performance obligation. In instances where we pay the third party for inventory, we recognize revenue on a gross basis because we bear the inventory risk. In instances where the customer pays the third party, we recognize revenue on a net basis.

 

Services Revenue: We enter into Statement of Work (“SOW”) agreements with all Services customers. The SOW includes estimated costs to be applied against the services to be performed, and establishes payment and billing terms. Services revenue is recognized on a gross basis.

Self-Serve Revenue: Self-serve revenue consists of revenues generated through our Admatx platform, as well as through reselling access to a major enterprise DSP. Users of Admatx agree to our platform terms and conditions, and we enter into Master Services Agreements (“MSA”) with all reseller customers. The Platform Terms and Conditions and MSAs detail the work and responsibilities of each party and their respective obligations. Self-serve revenue is recognized on a net basis.

Revenue Recognition, Deferred Revenue [Policy Text Block]

Deferred Revenue

Certain customer arrangements in the Company's business result in deferred revenues when cash payments are received in advance of performance.

The following table represents the changes in deferred revenue as reported on the Company’s consolidated balance sheets:

Balance acquired as of December 31, 2021

  $ 202,406  

Cash payments received

    584,217  

Net sales recognized

    (726,795 )

Balance as of June 30, 2022

  $ 59,828  
         

Balance acquired as of December 31, 2022

    72,630  

Cash payments received

    1,340,290  

Net sales recognized

    (1,095,354 )

Balance as of June 30, 2023

  $ 317,566  
Share-Based Payment Arrangement [Policy Text Block]

Stock-Based Compensation

We recognize compensation costs to employees under FASB ASC Topic 718, Compensation – Stock Compensation (“ASC 718”). Under FASB ASC 718, companies are required to measure the compensation costs of share-based compensation arrangements based on the grant-date fair value and recognize the costs in the financial statements over the period during which employees are required to provide services. Share-based compensation cost for stock options are estimated at the grant date based on each option’s fair-value as calculated by the Black-Scholes-Merton (“BSM”) option-pricing model. Share-based compensation arrangements may include stock options, restricted share plans, performance-based awards, share appreciation rights and employee share purchase plans. Such compensation amounts, if any, are amortized over the respective vesting periods of the option grant.

Equity instruments issued to other than employees are recorded pursuant to the guidance contained in ASU 2018-07 (“ASU 2018-07”), Improvements to Non-employee Share-Based Payment Accounting, which simplified the accounting for share-based payments granted to non-employees for goods and services. Under the ASU 2018-07, most of the guidance on such payments to non-employees would be aligned with the requirements for share-based payments granted to employees.

Earnings Per Share, Policy [Policy Text Block]

Basic and Diluted Earnings or Loss Per Share

Basic net earnings per share is based on the weighted average number of shares outstanding during the period, while fully diluted net earnings per share is based on the weighted average number of shares of common stock and potentially dilutive securities assumed to be outstanding during the period using the treasury stock method. Potentially dilutive securities consist of options to purchase common stock. Basic and diluted net loss per share are computed based on the weighted average number of shares of common stock outstanding during the period. At June 30, 2023 and December 31, 2022, the Company had the following potentially dilutive instruments outstanding: a total of 21,324,765 and 22,793,540 shares, respectively, issuable upon the exercise of stock options.

The Company uses the treasury stock method to calculate the impact of outstanding stock options and warrants. Stock options for which the exercise price exceeds the average market price over the period have an anti-dilutive effect on earnings per common share and, accordingly, are excluded from the calculations. At June 30, 2023 and 2022, 21,324,765 and 22,793,540 stock options, respectively, are excluded from the calculation of fully-diluted shares outstanding.

 

Income Tax, Policy [Policy Text Block]

Income Taxes

The Company accounts for income taxes under the asset and liability method in accordance with ASC 740. The Company recognizes deferred tax liabilities and assets for the expected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred tax liabilities and assets are determined based on the difference between the financial statement and tax bases of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to reverse. The components of the deferred tax assets and liabilities are classified as current and non-current based on their characteristics. A valuation allowance is provided for certain deferred tax assets if it is more likely than not that the Company will not realize tax assets through future operations.

Commitments and Contingencies, Policy [Policy Text Block]

Commitments and Contingencies

Certain conditions may exist as of the date the financial statements are issued, which may result in a loss to the Company but which will only be resolved when one or more future events occur or fail to occur. The Company’s management assesses such contingent liabilities, and such assessment inherently involves an exercise of judgment. In assessing loss contingencies related to legal proceedings that are pending against the Company or unasserted claims that may result in such proceedings, the Company management may consults its legal counsel to evaluate the perceived merits of any legal proceedings or unasserted claims brought to such legal counsel’s attention as well as the perceived merits of the amount of relief sought or expected to be sought therein.

If the assessment of a contingency indicates that it is probable that a material loss has been incurred and the amount of the liability can be estimated, then the estimated liability would be accrued in the Company’s financial statements. If the assessment indicates that a potentially material loss contingency is not probable, but is reasonably possible, or is probable but cannot be estimated, then the nature of the contingent liability, together with an estimate of the range of possible loss if determinable and material, would be disclosed.

Loss contingencies considered remote are generally not disclosed unless they involve guarantees, in which case the nature of the guarantee would be disclosed.

New Accounting Pronouncements, Policy [Policy Text Block]

Recent Accounting Pronouncements

In August 2020, the FASB issued ASU 2020-06, “Debt – Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging – Contracts in Entity’s Own Equity (Subtopic 815-40)”. This ASU reduces the number of accounting models for convertible debt instruments and convertible preferred stock, as well as amends the guidance for the derivatives scope exception for contracts in an entity’s own equity to reduce form-over-substance-based accounting conclusions. In addition, this ASU improves and amends the related EPS guidance. This standard was effective for us on January 1, 2022. The adoption of this standard did not have a material effect on our consolidated financial statements.

There are various other updates recently issued, most of which represented technical corrections to the accounting literature or application to specific industries and are not expected to a have a material impact on the Company’s consolidated financial position, results of operations or cash flows.

v3.23.2
Basis of Presentation and Summary of Significant Accounting Policies (Tables)
6 Months Ended
Jun. 30, 2023
Basis of Presentation and Summary of Significant Accounting Policies (Tables) [Line Items]  
Property, Plant and Equipment [Table Text Block] Property and equipment consisted of the following at June 30, 2023 and December 31, 2022:
   

June 30,

   

December 31,

 
   

2023

   

2022

 

Computer equipment

  $ 144,872     $ 139,143  

Leasehold improvements

    45,891       45,891  

Less: accumulated depreciation

    (162,596

)

    (152,058

)

Property and equipment, net

  $ 28,167     $ 32,976  
Deferred Revenue, by Arrangement, Disclosure [Table Text Block] The following table represents the changes in deferred revenue as reported on the Company’s consolidated balance sheets:

Balance acquired as of December 31, 2021

  $ 202,406  

Cash payments received

    584,217  

Net sales recognized

    (726,795 )

Balance as of June 30, 2022

  $ 59,828  
         

Balance acquired as of December 31, 2022

    72,630  

Cash payments received

    1,340,290  

Net sales recognized

    (1,095,354 )

Balance as of June 30, 2023

  $ 317,566  
Estimated Useful Life [Member]  
Basis of Presentation and Summary of Significant Accounting Policies (Tables) [Line Items]  
Property, Plant and Equipment [Table Text Block] Property, plant, and equipment are depreciated using the straight-line method based on the lesser of the estimated useful lives of the assets or the lease term based upon the following life expectancy:

 

 

Years

 

Office equipment

 

 

3 to 5

 

Furniture & fixtures

 

 

3 to 7

 

Leasehold improvements

 

Term of lease

 

v3.23.2
Accounts Receivable (Tables)
6 Months Ended
Jun. 30, 2023
Receivables [Abstract]  
Schedule of Accounts, Notes, Loans and Financing Receivable [Table Text Block] Accounts receivable, net consisted of the following at June 30, 2023 and December 31, 2022:
   

June 30,

   

December 31,

 
   

2023

   

2022

 

Accounts receivable

  $ 2,451,911     $ 2,048,001  

Due under Financing Agreement, net

    257,013       257,731  

Allowance for doubtful accounts

    (194,044

)

    (224,974

)

Total

  $ 2,514,880     $ 2,080,758  
v3.23.2
Other Current Assets (Tables)
6 Months Ended
Jun. 30, 2023
Disclosure Text Block Supplement [Abstract]  
Schedule of Other Current Assets [Table Text Block] Other current assets consisted of the following at June 30, 2023 and December 31, 2022:
   

June 30,

   

December 31,

 
   

2023

   

2022

 

Deposits

  $ 39,792       174,092  

Prepaid expenses

    454,196       71,394  

Total

  $ 493,988     $ 245,486  
v3.23.2
Property and Equipment (Tables)
6 Months Ended
Jun. 30, 2023
Property, Plant and Equipment [Abstract]  
Property, Plant and Equipment [Table Text Block] Property and equipment consisted of the following at June 30, 2023 and December 31, 2022:
   

June 30,

   

December 31,

 
   

2023

   

2022

 

Computer equipment

  $ 144,872     $ 139,143  

Leasehold improvements

    45,891       45,891  

Less: accumulated depreciation

    (162,596

)

    (152,058

)

Property and equipment, net

  $ 28,167     $ 32,976  
v3.23.2
Intangible Assets (Tables)
6 Months Ended
Jun. 30, 2023
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Finite-Lived Intangible Assets [Table Text Block] Intangible assets consisted of the following at June 30, 2023 and December 31, 2022:
   

June 30, 2023

 
           

Accumulated

         
   

Gross

   

Amortization

   

Net

 

Customer lists

  $ 482,462     $ (388,650

)

  $ 93,812  

Internal use software

    150,848       (42,763

)

    108,085  

Total

  $ 633,310     $ (431,413

)

  $ 201,897  
   

December 31, 2022

 
           

Accumulated

         
   

Gross

   

Amortization

   

Net

 

Customer lists

  $ 482,462     $ (308,240

)

  $ 174,222  

Internal use software

    132,548       (19,969

)

    112,579  

Total

  $ 615,010     $ (328,209

)

  $ 286,801  
v3.23.2
Right of Use Assets and Liabilities (Tables)
6 Months Ended
Jun. 30, 2023
Disclosure Text Block [Abstract]  
Lessee, Operating Lease, Disclosure [Table Text Block] Right to use assets – operating leases are summarized below:
   

June 30,

2023

   

December 31,

2022

 

Administrative office

  $ 294,809     $ 581,352  

Right to use assets, net

  $ 294,809     $ 581,352  
Lease, Cost [Table Text Block] Operating lease liabilities are summarized below:
   

June 30,

2023

   

December 31,

2022

 

Administrative office

  $ 319,705     $ 631,144  

Lease liability

  $ 319,705     $ 631,144  

Less: current portion

    (319,705

)

    (631,144

)

Lease liability, non-current

  $ -     $ -  
Lessee, Operating Lease, Liability, to be Paid, Maturity [Table Text Block] Maturity analysis under these lease agreements are as follows:

For the twelve months ended June 30, 2024

  $ 324,618  

Less: Present value discount

    (4,913

)

Lease liability

  $ 319,705  
v3.23.2
Accounts Payable and Accrued Liabilities (Tables)
6 Months Ended
Jun. 30, 2023
Payables and Accruals [Abstract]  
Schedule of Accounts Payable and Accrued Liabilities [Table Text Block] Accounts payable and accrued liabilities consisted of the following at June 30, 2023 and December 31, 2022:
   

June 30,

   

December 31,

 
   

2023

   

2022

 

Trade accounts payable

  $ 2,043,276     $ 1,585,352  

Credit cards payable

    768,720       371,773  

Accrued payroll and payroll taxes

    251,748       261,535  

Accrued interest

    91,033       53,459  

Total

  $ 3,154,777     $ 2,272,119  
v3.23.2
Loans Payable (Tables)
6 Months Ended
Jun. 30, 2023
Debt Disclosure [Abstract]  
Schedule of Debt [Table Text Block]
   

June 30,

2023

   

December 31,

2022

 

Loan payable to Decathlon dated December 31, 2019 (the “Decathlon Loan”) in the principal amount of $3,000,000. The Decathlon Loan is due June 30, 2024 and is collateralized by all the assets of the Company. The Decathlon Loan accrues interest at a variable rate based upon internal rate of return targets. The effective rate of interest for the year ended December 31, 2022 and the six months ended June 30, 2023 was approximately 17%. There are no restrictive covenants in the loan and it is not convertible. Repayments are required based upon a fixed percentage of our earned revenue. If not repaid prior the final balance is due on June 13, 2024. The Decathlon Loan is subject to minimum interest that escalates over the term of the loan. At June 30, 2023 and December 31, 2022, the potential liability for unearned minimum interest was $1,469,176 and $1,661,504, respectively. During the six months ended June 30, 2023, the Company made principal and interest payments in the amount $23,558 and $139,754, respectively, on the Decathlon loan. During the six months ended June 30, 2022, the Company made principal and interest payments in the amount $67,407 and $203,043, respectively, on the Decathlon loan.

  $ 2,253,223     $ 2,276,781  
                 

Loan payable to the US Small Business Administration (the “EIDL Loan”) dated July 7, 2020 pursuant to the Small Business Administration Economic Injury Disaster Loan Program (the “EIDL”) established under the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) in the original principal amount of $150,000. Effective March 31, 2022, the Company borrowed an additional $50,000 under the EIDL Loan and the balance due was amended to $200,000. Interest payments in the amount of $989 per month were due beginning in January 2023. The term of the EIDL Loan is 30 years, and the annual interest rate is 3.75%. EIDL Loan recipients can apply for, and be granted forgiveness for, all or a portion of loans granted. During the six months ended June 30, 2023 and 2022, the Company accrued interest in the amount of $3,740 and $3,154, respectively, on the EIDL Loan.

    200,000       200,000  
                 

Total

  $ 2,453,223     $ 2,476,781  
                 

Current portion

  $ 423,290     $ 348,945  

Long-term maturities

    2,029,933       2,127,836  

Total

  $ 2,453,223     $ 2,476,781  

 

Schedule of Maturities of Long-Term Debt [Table Text Block] Aggregate maturities of long-term notes payable as of June 30, 2023 are as follows:

2024

 

$

423,290

 

2025

 

 

1,829,932

 

2026

 

 

-

 

2027

 

 

4,448

 

2028 and thereafter

 

 

195,552

 

Total

 

$

2,453,222

 

v3.23.2
Loans Payable - Related Parties (Tables) - Related Party [Member]
6 Months Ended
Jun. 30, 2023
Loans Payable - Related Parties (Tables) [Line Items]  
Schedule of Long-Term Debt Instruments [Table Text Block]
   

June 30,

2023

   

December 31,

2022

 

Loan payable to an entity affiliated to Jason Wulfsohn, the Company’s CEO and a director, originally dated March 21, 2020 and renewed March 21, 2021, March 21, 2022, and March 21, 2023 in the amount of $300,000 bearing interest at the rate of 15% and due March 21, 2024 (the “Wulfsohn Related Party Loan”). During the three months ended June 30, 2023 and 2022, the Company made interest payments of $11,250 on the Wulfsohn Related Party Loan. During the six months ended June 30, 2023 and 2022, the Company made interest payments of $22,500 on the Wulfsohn Related Party Loan.

  $ 300,000     $ 300,000  
                 

Loan payable to an entity affiliated to Reeve Benaron, the Company’s Chairman, originally dated March 21, 2020 and renewed March 21, 2021, and March 21, 2022, and March 11, 2023 in the amount of $300,000 bearing interest at the rate of 15% and due March 21, 2024 (the “Benaron Related Party Loan”). During the three months ended June 30, 2023 and 2022, the Company made interest payments of $11,250 on the Benaron Related Party Loan. During the six months ended June 30, 2023 and 2022, the Company made interest payments of $22,500 on the Benaron Related Party Loan.

    300,000       300,000  
                 

Loan payable to Reeve Benaron, the Company’s Chairman and a principal stockholder, dated June 20, 2022 in the amount of $500,000 bearing interest at the rate of 2.19% and due December 31, 2024 (the “Benaron Loan”). The Benaron Loan is payable in eighteen monthly installments of $28,889 beginning on July 20, 2023. During the three months ended June 30, 2023 and 2022 the Company accrued interest in the amount of $2,781 and $0, respectively, on the Benaron Loan. During the six months ended June 30, 2023 and 2022 the Company accrued interest in the amount of $5,518 and $0, respectively, on the Benaron Loan.

    500,000       500,000  
                 

Total

  $ 1,100,000     $ 1,100,000  
                 

Current portion

  $ 927,771     $ 757,426  

Long-term maturities

    172,229       342,574  

Total

  $ 1,100,000     $ 1,100,000  
Schedule of Maturities of Long-Term Debt [Table Text Block] Aggregate maturities of loans payable – related parties as of June 30, 2023 are as follows:

2024

 

$

927,771

 

2025

 

 

172,229

 

Total

 

$

1,100,000

 

v3.23.2
Convertible Note Payable - Related Party (Tables)
6 Months Ended
Jun. 30, 2023
Debt Disclosure [Abstract]  
Convertible Debt [Table Text Block]
   

June 30,

2023

   

December 31,

2022

 

Convertible promissory note payable to an entity affiliated to Reeve Benaron, the Company’s Chairman and a principal shareholder, dated February 7, 2023 in the amount of $800,000 bearing interest at the rate of 7.25% and due December 31, 2023 (the “February Convertible Note”). The February Convertible Note is convertible into common stock of the Company at a price of $2.04 per share. The Company recorded a beneficial conversion feature in the amount $215,686 in connection with the February Convertible Note; during the three and six months ended June 30, 2023, $59,840 and $94,692, respectively, of the discount was amortized to interest expense. During the three and six months ended June 30, 2023, the Company accrued interest in the amount of $14,936 and $23,518, respectively, on the February Convertible Note.

    800,000       -  
                 

Convertible promissory note payable to an entity affiliated to Jason Wulfsohn, the Company’s CEO and a director, dated May 12, 2023, in the amount of $1,300,000 bearing interest at the rate of 7.25% and due December 31, 2025 (the “May Convertible Note”). The May Convertible Note is convertible into common stock of the Company at a price of $0.32 per share. The Company recorded a beneficial conversion feature in the amount $325,000 in connection with the May Convertible Note. During the three and six months ended June 30, 2023, $15,556 of the discount was amortized to interest expense. During the three and six months ended June 30, 2023, the Company accrued interest in the amount of $12,136 on the May Convertible Note.

    1,300,000       -  
                 

Total

  $ 2,100,000     $ -  
                 

Current portion

  $ 800,000     $ -  

Long-term maturities

    1,300,000       -  

Total

  $ 2,100,000     $ -  

Principal

  $ 2,100,000     $ -  

Discount

    (430,438

)

    -  

Principal net of discount

  $ 1,669,562     $ -  
v3.23.2
Stockholders’ Equity (Tables)
6 Months Ended
Jun. 30, 2023
Stockholders' Equity Note [Abstract]  
Share-Based Payment Arrangement, Option, Exercise Price Range [Table Text Block] The following table summarizes the options outstanding and the related prices for the options to purchase shares of the Company’s common stock issued by the Company as of June 30, 2023:

 

 

 

 

 

 

 

 

 

 

 

 

 

Weighted

 

 

 

 

 

 

Weighted

 

 

 

 

 

 

 

 

 

 

Weighted

 

 

average

 

 

 

 

 

 

average

 

 

 

 

 

 

 

 

 

 

average

 

 

exercise

 

 

 

 

 

 

exercise

 

 

Range of

 

 

Number of

 

 

Remaining

 

 

price of

 

 

Number of

 

 

price of

 

 

exercise

 

 

options

 

 

contractual

 

 

outstanding

 

 

options

 

 

exercisable

 

 

Prices

 

 

Outstanding

 

 

life (years)

 

 

Options

 

 

Exercisable

 

 

Options

 

 

$

0.035

 

 

 

525,000

 

 

 

3.50

 

 

$

0.035

 

 

 

525,000

 

 

$

0.035

 

 

$

0.086

 

 

 

411,250

 

 

 

7.21

 

 

$

0.086

 

 

 

282,730

 

 

$

0.086

 

 

$

0.088

 

 

 

2,988,125

 

 

 

7.74

 

 

$

0.088

 

 

 

1,534,514

 

 

$

0.088

 

 

$

0.097

 

 

 

4,451,178

 

 

 

9.10

 

 

$

0.097

 

 

 

563,282

 

 

$

0.097

 

 

$

0.104

 

 

 

12,949,212

 

 

 

6.57

 

 

$

0.104

 

 

 

11,870,110

 

 

$

0.104

 

 

 

 

 

 

 

21,324,765

 

 

 

7.20

 

 

$

0.097

 

 

 

14,775,636

 

 

$

0.099

 

Share-Based Payment Arrangement, Option, Activity [Table Text Block] Transactions involving stock options are summarized as follows:
   

Number of Shares

   

Weighted Average

Exercise Price

 

Options outstanding at December 31, 2021

    7,076,563     $ 0.083  

Granted

    18,905,390       0.102  

Exercised

    (1,225

)

    0.086  

Cancelled / Expired

    (3,187,188

)

    0.089  

Options outstanding at December 31, 2022

    22,793,540     $ 0.098  

Granted

    -       -  

Exercised

    -       -  

Cancelled / Expired

    (1,468,775

)

    0.091  

Options outstanding at June 30, 2023

    21,324,765     $ 0.097  
Schedule of Share-Based Payment Award, Stock Options, Valuation Assumptions [Table Text Block] There were no options valued during the six months ended June 30, 2023. During the year ended December 31, 2022, the Company valued options using the Black-Scholes valuation model utilizing the following variables:
   

December 31,

 
   

2022

 

Volatility

    69.93-79.02

%

Dividends

  $ -  

Risk-free interest rates

    1.47-4.35

%

Expected term (years)

    2.77-6.15  
v3.23.2
Organization and Business (Details) - USD ($)
1 Months Ended
Feb. 24, 2023
May 31, 2023
Jun. 30, 2023
Organization and Business (Details) [Line Items]      
Business Acquisition, Equity Interest Issued or Issuable, Number of Shares 6,985,500    
Equity Method Investment, Ownership Percentage   96.60%  
Noncash or Part Noncash Acquisition, Value of Liabilities Assumed (in Dollars) $ 46,322    
Vado [Member]      
Organization and Business (Details) [Line Items]      
Stock Issued During Period, Shares, Acquisitions   6,015,757  
Socialcom [Member]      
Organization and Business (Details) [Line Items]      
Stock Issued During Period, Shares, Acquisitions   687,515  
AudienceX [Member]      
Organization and Business (Details) [Line Items]      
Equity Method Investment, Ownership Percentage     96.00%
AudienceX [Member]      
Organization and Business (Details) [Line Items]      
Business Acquisition, Equity Interest Issued or Issuable, Number of Shares 173,757,921    
AudienceX [Member] | AudienceX [Member]      
Organization and Business (Details) [Line Items]      
Equity Method Investment, Ownership Percentage 96.00%    
v3.23.2
Basis of Presentation and Summary of Significant Accounting Policies (Details) - USD ($)
6 Months Ended 12 Months Ended
Jun. 30, 2023
Jun. 30, 2022
Dec. 31, 2022
Dec. 31, 2021
Basis of Presentation and Summary of Significant Accounting Policies (Details) [Line Items]        
Cash $ 1,402,754   $ 485,053  
Restricted Cash 1,003,075      
Settlement Liabilities, Current 2,476,926      
Intangible Assets, Net (Excluding Goodwill) 201,897   $ 286,801  
Marketing and Advertising Expense $ 78,203 $ 203,971    
Finite-Lived Intangible Asset, Useful Life       3 years
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount (in Shares) 21,324,765 22,793,540    
Share-Based Payment Arrangement, Option [Member]        
Basis of Presentation and Summary of Significant Accounting Policies (Details) [Line Items]        
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount (in Shares) 21,324,765   22,793,540  
Vendor Dispute [Member]        
Basis of Presentation and Summary of Significant Accounting Policies (Details) [Line Items]        
Settlement Liabilities, Current $ 1,442,441      
Software Development [Member]        
Basis of Presentation and Summary of Significant Accounting Policies (Details) [Line Items]        
Finite-Lived Intangible Asset, Useful Life 3 years      
v3.23.2
Basis of Presentation and Summary of Significant Accounting Policies (Details) - Property, Plant and Equipment
6 Months Ended
Jun. 30, 2023
Office Equipment [Member] | Minimum [Member]  
Property, Plant and Equipment [Line Items]  
3 years
Office Equipment [Member] | Maximum [Member]  
Property, Plant and Equipment [Line Items]  
5 years
Furniture and Fixtures [Member] | Minimum [Member]  
Property, Plant and Equipment [Line Items]  
3 years
Furniture and Fixtures [Member] | Maximum [Member]  
Property, Plant and Equipment [Line Items]  
7 years
Leasehold Improvements [Member]  
Property, Plant and Equipment [Line Items]  
Leasehold improvements Term of lease
v3.23.2
Basis of Presentation and Summary of Significant Accounting Policies (Details) - Deferred Revenue, by Arrangement, Disclosure - USD ($)
6 Months Ended
Jun. 30, 2023
Jun. 30, 2022
Dec. 31, 2022
Dec. 31, 2021
Deferred Revenue By Arrangement Disclosure Abstract        
Balance $ 317,566 $ 59,828 $ 72,630 $ 202,406
Cash payments received 1,340,290 584,217    
Net sales recognized $ (1,095,354) $ (726,795)    
v3.23.2
Accounts Receivable (Details) - USD ($)
6 Months Ended
Jun. 08, 2022
Jun. 13, 2019
Jun. 30, 2023
Jun. 30, 2022
Dec. 31, 2022
Jun. 11, 2021
Receivables [Abstract]            
Accounts Receivable, after Allowance for Credit Loss     $ 2,514,880   $ 2,080,758  
Accounts Receivable, Credit Loss Expense (Reversal)     93,882 $ 99,092    
Accounts Receivable, Allowance for Credit Loss     194,044   $ 224,974  
Financing Receivable, before Allowance for Credit Loss, Current $ 3,000,000 $ 10,000,000       $ 5,000,000
Financing Receivable, before Allowance for Credit Loss, to Total, Percent   85.00%        
Debt Instrument, Basis Spread on Variable Rate 7.25% 6.50%        
Finance Lease, Interest Expense     $ 56,144 $ 51,820    
v3.23.2
Accounts Receivable (Details) - Schedule of Accounts, Notes, Loans and Financing Receivable - USD ($)
Jun. 30, 2023
Dec. 31, 2022
Schedule Of Accounts Notes Loans And Financing Receivable Abstract    
Accounts receivable $ 2,451,911 $ 2,048,001
Due under Financing Agreement, net 257,013 257,731
Allowance for doubtful accounts (194,044) (224,974)
Total $ 2,514,880 $ 2,080,758
v3.23.2
Other Current Assets (Details) - Schedule of Other Current Assets - USD ($)
Jun. 30, 2023
Dec. 31, 2022
Schedule Of Other Current Assets Abstract    
Deposits $ 39,792 $ 174,092
Prepaid expenses 454,196 71,394
Total $ 493,988 $ 245,486
v3.23.2
Property and Equipment (Details) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2023
Jun. 30, 2022
Jun. 30, 2023
Jun. 30, 2022
Property, Plant and Equipment [Abstract]        
Payments to Acquire Property, Plant, and Equipment     $ 4,979 $ 12,132
Depreciation $ 3,908 $ 6,485 $ 9,788 $ 12,663
v3.23.2
Property and Equipment (Details) - Property, Plant and Equipment - USD ($)
Jun. 30, 2023
Dec. 31, 2022
Property, Plant and Equipment [Line Items]    
Less: accumulated depreciation $ (162,596) $ (152,058)
Property and equipment, net 28,167 32,976
Computer Equipment [Member]    
Property, Plant and Equipment [Line Items]    
Property and equipment 144,872 139,143
Leasehold Improvements [Member]    
Property, Plant and Equipment [Line Items]    
Property and equipment $ 45,891 $ 45,891
v3.23.2
Intangible Assets (Details) - USD ($)
3 Months Ended 6 Months Ended 12 Months Ended
Jun. 30, 2023
Jun. 30, 2022
Jun. 30, 2023
Jun. 30, 2022
Dec. 31, 2022
Dec. 31, 2021
Intangible Assets (Details) [Line Items]            
Finite-Lived Intangible Assets Acquired           $ 482,462
Finite-Lived Intangible Assets, Period Increase (Decrease)           $ 7,462
Finite-Lived Intangible Asset, Useful Life           3 years
Capitalized Computer Software, Additions     $ 18,300   $ 89,094  
Capitalized Computer Software, Period Increase (Decrease)     22,413   123,937  
Capitalized Computer Software, Amortization     22,793   19,969  
Amortization of Intangible Assets $ 51,860 $ 42,390 103,204 $ 82,595    
Customer Lists [Member]            
Intangible Assets (Details) [Line Items]            
Finite-Lived Intangible Assets Acquired           $ 475,000
Computer Software, Not in Service [Member]            
Intangible Assets (Details) [Line Items]            
Capitalized Computer Software, Gross $ 4,053   $ 4,053   $ 8,611  
v3.23.2
Intangible Assets (Details) - Schedule of Finite-Lived Intangible Assets - USD ($)
Jun. 30, 2023
Dec. 31, 2022
Finite-Lived Intangible Assets [Line Items]    
Intangible Assets, Gross $ 633,310 $ 615,010
Intangible Assets, Accumulated Amortization (431,413) (328,209)
Intangible Assets, Net 201,897 286,801
Customer Lists [Member]    
Finite-Lived Intangible Assets [Line Items]    
Intangible Assets, Gross 482,462 482,462
Intangible Assets, Accumulated Amortization (388,650) (308,240)
Intangible Assets, Net 93,812 174,222
Computer Software, Intangible Asset [Member]    
Finite-Lived Intangible Assets [Line Items]    
Intangible Assets, Gross 150,848 132,548
Intangible Assets, Accumulated Amortization (42,763) (19,969)
Intangible Assets, Net $ 108,085 $ 112,579
v3.23.2
Right of Use Assets and Liabilities (Details) - USD ($)
6 Months Ended
Jun. 30, 2023
Jun. 30, 2022
Dec. 31, 2022
Disclosure Text Block [Abstract]      
Operating Lease, Right-of-Use Asset $ 294,809   $ 581,352
Operating Lease, Liability 319,705   $ 631,144
Operating Lease, Expense 300,425 $ 299,721  
Amortization of Leased Asset $ 144,291 $ 136,424  
v3.23.2
Right of Use Assets and Liabilities (Details) - Lessee, Operating Lease, Disclosure - USD ($)
Jun. 30, 2023
Dec. 31, 2022
Right of Use Assets and Liabilities (Details) - Lessee, Operating Lease, Disclosure [Line Items]    
Right to use assets $ 294,809 $ 581,352
Building [Member]    
Right of Use Assets and Liabilities (Details) - Lessee, Operating Lease, Disclosure [Line Items]    
Right to use assets $ 294,809 $ 581,352
v3.23.2
Right of Use Assets and Liabilities (Details) - Lease, Cost - USD ($)
Jun. 30, 2023
Dec. 31, 2022
Right of Use Assets and Liabilities (Details) - Lease, Cost [Line Items]    
Lease liability $ 319,705 $ 631,144
Less: current portion (319,705) (631,144)
Lease liability, non-current 0 0
Building [Member]    
Right of Use Assets and Liabilities (Details) - Lease, Cost [Line Items]    
Lease liability $ 319,705 $ 631,144
v3.23.2
Right of Use Assets and Liabilities (Details) - Lessee, Operating Lease, Liability, Maturity - USD ($)
Jun. 30, 2023
Dec. 31, 2022
Lessee Operating Lease Liability Maturity Abstract    
For the twelve months ended March 31, 2024 $ 324,618  
Less: Present value discount (4,913)  
Lease liability $ 319,705 $ 631,144
v3.23.2
Accounts Payable and Accrued Liabilities (Details) - Schedule of Accounts Payable and Accrued Liabilities - USD ($)
Jun. 30, 2023
Dec. 31, 2022
Schedule Of Accounts Payable And Accrued Liabilities Abstract    
Trade accounts payable $ 2,043,276 $ 1,585,352
Credit cards payable 768,720 371,773
Accrued payroll and payroll taxes 251,748 261,535
Accrued interest 91,033 53,459
Total $ 3,154,777 $ 2,272,119
v3.23.2
Acquisition Liabilities (Details) - USD ($)
6 Months Ended 36 Months Ended
Feb. 02, 2021
Jun. 30, 2023
Jan. 31, 2024
Dec. 31, 2021
Business Combinations [Abstract]        
Asset Acquisition, Contingent Consideration, Liability       $ 475,000
Asset Acquisition, Consideration Transferred $ 25,000 $ 75,000    
Intangible Assets Acquired, Periodic Payment     $ 12,500  
v3.23.2
Loans Payable (Details) - Schedule of Debt - USD ($)
Jun. 30, 2023
Dec. 31, 2022
Loans Payable (Details) - Schedule of Debt [Line Items]    
Loan payable $ 2,453,223 $ 2,476,781
Current portion 423,290 348,945
Long-term maturities 2,029,933 2,127,836
Decathlon Loan [Member]    
Loans Payable (Details) - Schedule of Debt [Line Items]    
Loan payable 2,253,223 2,276,781
EIDL Loan [Member]    
Loans Payable (Details) - Schedule of Debt [Line Items]    
Loan payable $ 200,000 $ 200,000
v3.23.2
Loans Payable (Details) - Schedule of Debt (Parentheticals) - USD ($)
6 Months Ended 12 Months Ended
Jan. 01, 2023
Mar. 31, 2022
Jul. 20, 2020
Dec. 31, 2019
Jun. 30, 2023
Jun. 30, 2022
Dec. 31, 2022
Decathlon Loan [Member]              
Loans Payable (Details) - Schedule of Debt (Parentheticals) [Line Items]              
Loan payable, interest payments         $ 139,754 $ 203,043  
Loan payable, principal payments         23,558 67,407  
Loan payable, principal amount       $ 3,000,000      
Loan payable, due       Jun. 30, 2024      
Loan payable, interest rate       17.00%      
Loan payable, unearned minimum interest         1,469,176   $ 1,661,504
EIDL Loan [Member]              
Loans Payable (Details) - Schedule of Debt (Parentheticals) [Line Items]              
Loan payable, principal amount   $ 200,000 $ 150,000        
Loan payable, interest rate     3.75%        
Loan payable, interest payments $ 989            
Loan payable, term     30 years        
Loan payable, accrued interest         $ 3,740 $ 3,154  
Loan payable, additional principal   $ 50,000          
v3.23.2
Loans Payable (Details) - Schedule of Maturities of Long-Term Debt
Jun. 30, 2023
USD ($)
Schedule Of Maturities Of Long Term Debt Abstract  
2024 $ 423,290
2025 1,829,932
2026 0
2027 4,448
2028 and thereafter 195,552
Total $ 2,453,222
v3.23.2
Loans Payable - Related Parties (Details) - Schedule of Long-Term Debt Instruments - USD ($)
Jun. 30, 2023
Dec. 31, 2022
Chief Executive Officer [Member] | Wulfsohn Related Party Loan [Member]    
Debt Instrument [Line Items]    
Loan payable $ 300,000 $ 300,000
Board of Directors Chairman [Member] | Benaron Related Party Loan [Member]    
Debt Instrument [Line Items]    
Loan payable 300,000 300,000
Board of Directors Chairman [Member] | Benaron Loan [Member]    
Debt Instrument [Line Items]    
Loan payable 500,000 500,000
Related Party [Member]    
Debt Instrument [Line Items]    
Loan payable 1,100,000 1,100,000
Current portion 927,771 757,426
Long-term maturities $ 172,229 $ 342,574
v3.23.2
Loans Payable - Related Parties (Details) - Schedule of Long-Term Debt Instruments (Parentheticals) - USD ($)
6 Months Ended 12 Months Ended
Jun. 30, 2023
Jun. 30, 2022
Dec. 31, 2022
Wulfsohn Related Party Loan [Member]      
Debt Instrument [Line Items]      
Loan payable, amount $ 300,000   $ 300,000
Loan payable, interest rate 15.00%   15.00%
Loan payable, interest payments $ 22,500 $ 22,500  
Loan payable, due Mar. 21, 2024   Mar. 21, 2024
Benaron Related Party Loan [Member]      
Debt Instrument [Line Items]      
Loan payable, amount $ 300,000   $ 300,000
Loan payable, interest rate 15.00%   15.00%
Loan payable, interest payments $ 22,500 22,500  
Loan payable, due Mar. 21, 2024   Mar. 21, 2024
Benaron Loan [Member]      
Debt Instrument [Line Items]      
Loan payable, amount $ 500,000    
Loan payable, interest rate 2.19%    
Loan payable, due Dec. 31, 2024    
Loan payable, monthly installments $ 28,889    
Loan payable, accrued interest $ 5,518 $ 0  
v3.23.2
Loans Payable - Related Parties (Details) - Schedule of Maturities of Long-Term Debt - Related Party [Member]
Jun. 30, 2023
USD ($)
Loans Payable - Related Parties (Details) - Schedule of Maturities of Long-Term Debt [Line Items]  
2024 $ 927,771
2025 172,229
Total $ 1,100,000
v3.23.2
Convertible Note Payable - Related Party (Details) - Convertible Debt - USD ($)
Jun. 30, 2023
Dec. 31, 2022
Convertible Note Payable - Related Party (Details) - Convertible Debt [Line Items]    
Convertible promissory note payable $ 2,100,000 $ 0
Principal net of discount 2,453,222  
Current portion 800,000 0
Long-term maturities 1,300,000 0
Convertible Debt [Member]    
Convertible Note Payable - Related Party (Details) - Convertible Debt [Line Items]    
Principal 2,100,000 0
Discount (430,438) 0
Principal net of discount 1,669,562 0
February Convertible Note [Member]    
Convertible Note Payable - Related Party (Details) - Convertible Debt [Line Items]    
Convertible promissory note payable 800,000 0
May Convertible Note [Member]    
Convertible Note Payable - Related Party (Details) - Convertible Debt [Line Items]    
Convertible promissory note payable $ 1,300,000 $ 0
v3.23.2
Convertible Note Payable - Related Party (Details) - Convertible Debt (Parentheticals) - USD ($)
3 Months Ended 6 Months Ended
May 12, 2023
Jun. 30, 2023
Jun. 30, 2023
February Convertible Note [Member]      
Convertible Note Payable - Related Party (Details) - Convertible Debt (Parentheticals) [Line Items]      
Convertible promissory note payable, amount   $ 800,000 $ 800,000
Convertible promissory note payable, interest rate   7.25% 7.25%
Convertible promissory note payable, due     Dec. 31, 2023
Convertible promissory note payable, convertible price (in Dollars per share)   $ 2.04 $ 2.04
Convertible promissory note payable, beneficial conversion feature     $ 215,686
Convertible promissory note payable, discount amortized   $ 59,840 94,692
Convertible promissory note payable, accrued interest   14,936 23,518
May Convertible Note [Member]      
Convertible Note Payable - Related Party (Details) - Convertible Debt (Parentheticals) [Line Items]      
Convertible promissory note payable, amount $ 1,300,000    
Convertible promissory note payable, interest rate 7.25%    
Convertible promissory note payable, due Dec. 31, 2025    
Convertible promissory note payable, convertible price (in Dollars per share) $ 0.32    
Convertible promissory note payable, beneficial conversion feature $ 325,000    
Convertible promissory note payable, discount amortized   15,556 15,556
Convertible promissory note payable, accrued interest   $ 12,136 $ 12,136
v3.23.2
Accrued Settlements (Details) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2023
Jun. 30, 2023
Jun. 30, 2022
Dec. 31, 2022
Dec. 31, 2019
Oct. 31, 2019
Sep. 30, 2019
Dec. 31, 2018
Accrued Settlements (Details) [Line Items]                
Settlement Liabilities, Current $ 2,476,926 $ 2,476,926            
Litigation Settlement, Expense   62,500            
Increase (Decrease) in Other Accrued Liabilities   769,274 $ (500,000)          
Restricted Investments 1,003,075 1,003,075   $ 0        
Former Contractor [Member]                
Accrued Settlements (Details) [Line Items]                
Settlement Liabilities, Current 0 0   $ 62,500 $ 650,000   $ 650,000  
Litigation Settlement, Expense   62,500 0          
Former Employee [Member]                
Accrued Settlements (Details) [Line Items]                
Settlement Liabilities, Current 0 0       $ 100,000   $ 100,000
Litigation Settlement, Expense   62,500 $ 0          
Vendor Dispute [Member]                
Accrued Settlements (Details) [Line Items]                
Settlement Liabilities, Current 2,476,926 $ 2,476,926     $ 1,582,652      
Increase (Decrease) in Other Accrued Liabilities $ 894,274              
v3.23.2
Stockholders’ Equity (Details)
1 Months Ended 3 Months Ended 6 Months Ended
Jun. 01, 2023
USD ($)
$ / shares
shares
May 25, 2023
USD ($)
shares
Feb. 24, 2023
USD ($)
$ / shares
shares
Jan. 30, 2023
USD ($)
$ / shares
shares
May 31, 2023
shares
Jun. 30, 2023
USD ($)
$ / shares
shares
Jun. 30, 2022
USD ($)
Jun. 30, 2023
USD ($)
$ / shares
shares
Jun. 30, 2022
USD ($)
Dec. 31, 2022
USD ($)
$ / shares
shares
Stockholders’ Equity (Details) [Line Items]                    
Common Stock, Shares Authorized (in Shares) | shares           490,000,000   490,000,000   490,000,000
Common Stock, Par or Stated Value Per Share (in Dollars per share) | $ / shares           $ 0.001   $ 0.001   $ 0.001
Preferred Stock, Shares Authorized (in Shares) | shares           10,000,000   10,000,000    
Preferred Stock, Par or Stated Value Per Share (in Dollars per share) | $ / shares           $ 0.001   $ 0.001   0.001
Stock Issued During Period, Shares, New Issues (in Shares) | shares 3,333 25,000 25,000 1,692,477            
Share Price (in Dollars per share) | $ / shares $ 30     $ 0.295   $ 0.4   $ 0.4   $ 0.22
Proceeds from Issuance of Common Stock | $       $ 500,000       $ 500,000 $ 0  
Stockholders' Equity, Reverse Stock Split       one-for-8.75            
Business Acquisition, Equity Interest Issued or Issuable, Number of Shares (in Shares) | shares     6,985,500              
Equity Method Investment, Ownership Percentage         96.60%          
Preferred Stock, Convertible, Conversion Ratio           20   20    
Sale of Stock, Price Per Share (in Dollars per share) | $ / shares     $ 30              
Proceeds from Issuance of Preferred Stock and Preference Stock | $   $ 750,000           $ 1,500,000 0  
Increase (Decrease) in Prepaid Expense | $ $ 100,000             3,333    
Share-Based Payment Arrangement, Expense | $             $ 20,970   52,512  
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Intrinsic Value | $           $ 4,443,397   $ 4,443,397   $ 2,884,456
Weighted Average [Member]                    
Stockholders’ Equity (Details) [Line Items]                    
Proceeds from Issuance of Preferred Stock and Preference Stock | $     $ 750,000              
Vado [Member]                    
Stockholders’ Equity (Details) [Line Items]                    
Stock Issued During Period, Shares, Acquisitions (in Shares) | shares         6,015,757          
Socialcom [Member]                    
Stockholders’ Equity (Details) [Line Items]                    
Stock Issued During Period, Shares, Acquisitions (in Shares) | shares         687,515          
Series A Preferred Stock [Member]                    
Stockholders’ Equity (Details) [Line Items]                    
Preferred Stock, Shares Authorized (in Shares) | shares           1,000,000   1,000,000   1,000,000
Sale of Stock, Price Per Share (in Dollars per share) | $ / shares           $ 30   $ 30    
Socialcom [Member]                    
Stockholders’ Equity (Details) [Line Items]                    
Equity Method Investment, Ownership Percentage     96.60%              
Share-Based Payment Arrangement, Option [Member]                    
Stockholders’ Equity (Details) [Line Items]                    
Share-Based Payment Arrangement, Expense | $           $ 202,194 12,508 $ 417,242 44,050  
Share-Based Payment Arrangement [Member]                    
Stockholders’ Equity (Details) [Line Items]                    
Share-Based Payment Arrangement, Expense | $             $ 8,462   $ 8,462  
Socialcom [Member]                    
Stockholders’ Equity (Details) [Line Items]                    
Business Acquisition, Equity Interest Issued or Issuable, Number of Shares (in Shares) | shares     173,757,921              
Socialcom [Member] | Socialcom [Member]                    
Stockholders’ Equity (Details) [Line Items]                    
Equity Method Investment, Ownership Percentage     96.00%              
v3.23.2
Stockholders’ Equity (Details) - Share-Based Payment Arrangement, Option, Exercise Price Range - $ / shares
6 Months Ended
Jun. 30, 2023
Dec. 31, 2022
Dec. 31, 2021
Share-Based Payment Arrangement, Option, Exercise Price Range [Line Items]      
Number of options outstanding (in Shares) 21,324,765 22,793,540 7,076,563
Weighted average remaining contractual life (years) 7 years 2 months 12 days    
Weighted average exercise price of outstanding options $ 0.097 $ 0.098 $ 0.083
Number of options exercisable (in Shares) 14,775,636    
Weighted average price of exercisable options $ 0.099    
Options at $0.035 [Member]      
Share-Based Payment Arrangement, Option, Exercise Price Range [Line Items]      
Range of exercise prices $ 0.035    
Number of options outstanding (in Shares) 525,000    
Weighted average remaining contractual life (years) 3 years 6 months    
Weighted average exercise price of outstanding options $ 0.035    
Number of options exercisable (in Shares) 525,000    
Weighted average price of exercisable options $ 0.035    
Options at $0.086 [Member]      
Share-Based Payment Arrangement, Option, Exercise Price Range [Line Items]      
Range of exercise prices $ 0.086    
Number of options outstanding (in Shares) 411,250    
Weighted average remaining contractual life (years) 7 years 2 months 15 days    
Weighted average exercise price of outstanding options $ 0.086    
Number of options exercisable (in Shares) 282,730    
Weighted average price of exercisable options $ 0.086    
Options at $0.088 [Member]      
Share-Based Payment Arrangement, Option, Exercise Price Range [Line Items]      
Range of exercise prices $ 0.088    
Number of options outstanding (in Shares) 2,988,125    
Weighted average remaining contractual life (years) 7 years 8 months 26 days    
Weighted average exercise price of outstanding options $ 0.088    
Number of options exercisable (in Shares) 1,534,514    
Weighted average price of exercisable options $ 0.088    
Options at $0.097 [Member]      
Share-Based Payment Arrangement, Option, Exercise Price Range [Line Items]      
Range of exercise prices $ 0.097    
Number of options outstanding (in Shares) 4,451,178    
Weighted average remaining contractual life (years) 9 years 1 month 6 days    
Weighted average exercise price of outstanding options $ 0.097    
Number of options exercisable (in Shares) 563,282    
Weighted average price of exercisable options $ 0.097    
Options at $0.104 [Member]      
Share-Based Payment Arrangement, Option, Exercise Price Range [Line Items]      
Range of exercise prices $ 0.104    
Number of options outstanding (in Shares) 12,949,212    
Weighted average remaining contractual life (years) 6 years 6 months 25 days    
Weighted average exercise price of outstanding options $ 0.104    
Number of options exercisable (in Shares) 11,870,110    
Weighted average price of exercisable options $ 0.104    
v3.23.2
Stockholders’ Equity (Details) - Share-Based Payment Arrangement, Option, Activity - $ / shares
6 Months Ended 12 Months Ended
Jun. 30, 2023
Dec. 31, 2022
Dec. 31, 2021
Share Based Payment Arrangement Option Activity Abstract      
Number of Shares, Outstanding 21,324,765 22,793,540 7,076,563
Weighted Average Exercise Price, Outstanding $ 0.097 $ 0.098 $ 0.083
Number of Shares, Granted 0 18,905,390  
Weighted Average Exercise Price, Granted $ 0 $ 0.102  
Number of Shares, Exercised 0 (1,225)  
Weighted Average Exercise Price, Exercised $ 0 $ 0.086  
Number of Shares, Cancelled/Expired (1,468,775) (3,187,188)  
Weighted Average Exercise Price, Cancelled/Expired $ 0.091 $ 0.089  
v3.23.2
Stockholders’ Equity (Details) - Schedule of Share-Based Payment Award, Stock Options, Valuation Assumptions
12 Months Ended
Dec. 31, 2022
Stockholders’ Equity (Details) - Schedule of Share-Based Payment Award, Stock Options, Valuation Assumptions [Line Items]  
Dividends 0.00%
Minimum [Member]  
Stockholders’ Equity (Details) - Schedule of Share-Based Payment Award, Stock Options, Valuation Assumptions [Line Items]  
Volatility 69.93%
Risk-free interest rates 1.47%
Expected term (years) 2 years 9 months 7 days
Maximum [Member]  
Stockholders’ Equity (Details) - Schedule of Share-Based Payment Award, Stock Options, Valuation Assumptions [Line Items]  
Volatility 79.02%
Risk-free interest rates 4.35%
Expected term (years) 6 years 1 month 24 days
v3.23.2
Income Taxes (Details) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2023
Jun. 30, 2022
Jun. 30, 2023
Jun. 30, 2022
Income Tax Disclosure [Abstract]        
Income Tax Expense (Benefit) $ 0 $ 0 $ 0 $ 0
Effective Income Tax Rate Reconciliation, Percent     0.00%  
v3.23.2
Commitments and Contingencies (Details) - USD ($)
1 Months Ended 3 Months Ended 6 Months Ended
Jun. 30, 2019
Jun. 30, 2023
Jun. 30, 2023
Jun. 30, 2022
Dec. 31, 2022
Dec. 31, 2019
Oct. 31, 2019
Sep. 30, 2019
Dec. 31, 2018
Commitments and Contingencies (Details) [Line Items]                  
Settlement Liabilities, Current   $ 2,476,926 $ 2,476,926            
Litigation Settlement, Expense     62,500            
Loss Contingency, Damages Sought, Value $ 1,442,441                
Increase (Decrease) in Other Accrued Liabilities     769,274 $ (500,000)          
Restricted Investments   1,003,075 1,003,075   $ 0        
Former Contractor [Member]                  
Commitments and Contingencies (Details) [Line Items]                  
Settlement Liabilities, Current   0 0   $ 62,500 $ 650,000   $ 650,000  
Litigation Settlement, Expense     62,500 0          
Former Employee [Member]                  
Commitments and Contingencies (Details) [Line Items]                  
Settlement Liabilities, Current   0 0       $ 100,000   $ 100,000
Litigation Settlement, Expense     62,500 $ 0          
Vendor Dispute [Member]                  
Commitments and Contingencies (Details) [Line Items]                  
Settlement Liabilities, Current   2,476,926 $ 2,476,926     $ 1,582,652      
Increase (Decrease) in Other Accrued Liabilities   $ 894,274              
v3.23.2
Going Concern (Details) - USD ($)
Jun. 30, 2023
Dec. 31, 2022
Organization, Consolidation and Presentation of Financial Statements [Abstract]    
Cash $ 1,402,754 $ 485,053
Working Capital (Deficit) $ (2,971,843)  

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