TIDMACT

RNS Number : 7487X

Actual Experience PLC

27 April 2023

27 April 2023

Actual Experience plc

(the "Company" or "Actual Experience")

Directors / PDMR Dealings

Actual Experience plc (AIM: ACT), the analytics-as-a-service company, announces that on 27 April 2023 Barry Hoffman, Non-Executive Director, purchased 300,000 ordinary shares of 0.2 pence each in the Company ("Ordinary Shares") at a price of 1.03 pence per Ordinary Share.

Following this purchase, Barry Hoffman, will have an interest in 300,000 Ordinary Shares, representing 0.14% of the issued share capital of the Company.

The Company also announces that on 26 April 2023, it granted options over 270,000 Ordinary Shares (the "Options") to Barry Hoffman. The Options will vest in equal annual instalments upon the first three anniversaries of appointment, with the first tranche vesting on 28 March 2024, and expire ten years from the date of vesting.

The notification below, made in accordance with the requirements of the UK Market Abuse Regulation, provides further detail.

Enquiries:

 
 Actual Experience plc              Tel: +44 (0)207 
  Steve Bennetts, Chief Financial    129 1474 
  Officer 
 Singer Capital Markets Advisory    Tel: +44 (0)207 
  LLP                                496 3000 
  Shaun Dobson 
  James Fischer 
 Turner Pope Investments (TPI)      Tel: + 44 (0)203 
  Ltd                                657 0050 
  James Pope 
  Andy Thacker 
 Flagstaff Strategic and Investor   Tel: +44 (0)207 
  Communications                     129 1474 
  Tim Thompson                       actual@flagstaffcomms.com 
  Mark Edwards 
  Andrea Seymour 
  Anna Probert

About Actual Experience

Actual Experience's goal is to make the digital world work for everyone, everywhere, all of the time. As the working world evolves post-pandemic, the global shift to a flexible hybrid model has brought with it a significant challenge; how do businesses create an environment that gives their people what they need to thrive, whilst protecting the commercial efficiency of the business and driving growth at the same time?

By underpinning their strategic decision making with our data-driven insights, our customers gain the clarity and confidence needed to build sustainable digital ecosystems within their organisations - delivering both a great employee experience and increasing the efficiency of the digital workplace. Powered by over 10 years of academic research, our service doesn't need any interaction with employees to provide a unique and highly actionable dataset that People, Technology and Finance leaders can rely upon to plan impactful projects against their most critical agenda items including wellbeing, profitability, DE&I and ESG initiatives.

Actual Experience is listed on the London Stock Exchange (AIM: ACT). Our corporate headquarters are in Bath, UK. Actual Experience's unique and patented digital analytics-as-a-service is founded on cutting-edge research from Queen Mary University of London.

For further information please visit www.actual-experience.com

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                        Barry Hoffman 
     --------------------------  ---------------------------------------------- 
 2    Reason for the notification 
     -------------------------------------------------------------------------- 
 a)   Position/status             Non-Executive Director 
     --------------------------  ---------------------------------------------- 
 b)   Initial notification        Initial 
       /Amendment 
     --------------------------  ---------------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     -------------------------------------------------------------------------- 
 a)   Name                        Actual Experience plc 
     --------------------------  ---------------------------------------------- 
 b)   LEI                         213800UI9OUTXKWLMK28 
     --------------------------  ---------------------------------------------- 
 4    Details of the transaction(s): section to be repeated 
       for (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions 
       have been conducted 
     -------------------------------------------------------------------------- 
 a)   Description of the          Ordinary shares of 0.2 pence each 
       financial instrument, 
       type of instrument 
                                   GB00BJ05QC14 
       Identification code 
     --------------------------  ---------------------------------------------- 
 b)   Nature of the transaction        1. Purchase of ordinary shares 
                                        2. Grant of options 
     --------------------------  ---------------------------------------------- 
 c)   Price(s) and volume(s)             Price                  Volume 
     --------------------------  --------------------  ------------------------ 
                                       1. GBP0.010278        1. 300,000 shares 
                                        2. GBP0.10            2. 270,000 shares 
     --------------------------  --------------------  ------------------------ 
 d)   Aggregated information 
                                         1. N/A - Single Transaction 
       - Aggregated volume               2. N/A - Singe Transaction 
       - Price 
     --------------------------  ---------------------------------------------- 
 e)   Date of the transaction          1. 27 April 2023 
                                        2. 26 April 2023 
     --------------------------  ---------------------------------------------- 
 f)   Place of the transaction         1. AIMX 
                                        2. Outside a trading venue 
     --------------------------  ----------------------------------------------

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END

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April 27, 2023 09:25 ET (13:25 GMT)

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