Bagir Group Ltd Bagir signs MoU with tailoring app Sizer
07 December 2017 - 6:01PM
RNS Non-Regulatory
TIDMBAGR
Bagir Group Ltd
07 December 2017
7 December 2017
Bagir Group Ltd.
("Bagir" or the "Company")
Bagir signs an agreement with body measuring app Sizer
Bagir (AIM:BAGR), a designer, creator and provider of innovative
tailoring, is pleased to announce it has entered into an agreement
with Israeli body measuring app Sizer to combine the expertise of
both businesses to produce "made to measure" suits and other
tailored garments for customers who provide their measurements
online via the Sizer app.
The Sizer app obtains accurate measurements of its users, and is
then able to provide accurate size recommendations when shopping
either online or instore. The app, via a camera-phone on a mobile
phone or tablet, directs the user to take several photos in
specific poses which are then converted into accurate measurements.
To date, measurements have been provided to purchase non-tailored
garments.
Through the partnership with Bagir, the Sizer app will be
developed to enable customers to buy a made to measure tailored
suit or other tailored garments at a very attractive price point
compared to the cost of buying the same suit from a traditional
tailor.
The technology behind the Sizer app is market leading and has
been patented in the USA and is in the process of being patented in
the EU.
Bagir Group CEO Eran Itzhak said, "This partnership is a strong
combination. The Sizer technology is excellent and the level of
accuracy it is able to obtain is impressive. In combination with
our knowledge of tailoring and the required measurements to make
uniquely tailored garments, we are well placed to introduce a very
attractive new product to our markets. One which we are confident
will appeal strongly to our client base."
The partnership between Bagir and Sizer, coincides with the rise
in demand for tailored clothing, with consumers increasingly
looking to purchase one-off or uniquely tailored items. Once the
Sizer app has been modified to increase the number of measurements
taken from each client necessary to produce a tailored garment. The
new app will be incorporated into the Company's customers'
websites.
Sizer CEO Adam Kaplan said, "We are a good fit. Bagir's
knowledge of tailoring combined with the technical expertise we
have built around obtaining accurate body measurements for clothing
makes us strong partners. In approximately 12 weeks we will have
the new product ready to use and we look forward to opening up the
hitherto exclusive world of tailored garments to a much broader
customer base."
The Sizer app is available to view on http://sizer.me/ and
download from the iTunes app store
https://itunes.apple.com/gb/app/sizer-the-perfect-fit/id945709032?mt=8.
For further information, please contact:
Bagir Group Ltd. via Novella Communications on:
Eran Itzhak, Chief Executive Officer +44 (0) 20 3151 7008
Udi Cohen, Chief Financial Officer
Tessa Laws, Non-Executive Chairman
N+1 Singer
Alex Price +44 (0) 20 7496 3000
Novella
Tim Robertson
Toby Andrews +44 (0) 20 3151 7008
This information is provided by RNS
The company news service from the London Stock Exchange
END
NRADQLFBDLFXFBE
(END) Dow Jones Newswires
December 07, 2017 02:01 ET (07:01 GMT)
Bagir (LSE:BAGR)
Historical Stock Chart
From Apr 2024 to May 2024
Bagir (LSE:BAGR)
Historical Stock Chart
From May 2023 to May 2024