TIDMBIRD
Blackbird PLC
16 November 2021
16 November 2021 *Reach non-regulatory announcement
Blackbird plc (the "Company")
Eurovision Sport engage with Blackbird to drive cloud native
video production workflow efficiencies
London, UK and Geneva, Switzerland - Blackbird plc (AIM:BIRD,
OTCQX: BBRDF), the technology licensor, developer and seller of the
market-leading cloud native video editing platform, Blackbird,
announced today that Eurovision Sport has engaged with Blackbird to
drive cloud native video production workflow efficiencies for its
members in a multi-year deal.
Eurovision Sport is utilising Blackbird for professional,
collaborative and scalable cloud native video editing and
publishing of sports content. Blackbird has been deployed to enable
Eurovision Sport to complement its digital services, providing
cloud native editing tools for its members to take advantage of
within their media supply chains.
Eurovision Sport - a division of the European Broadcasting Union
("EBU") - manages the media rights for 17 sports on behalf of its
public service media members, delivering up to 30,000 hours of
sport a year through agreements with international sports
federations.
Blackbird is enabling the Eurovision Sport editorial team and
EBU Members to immediately access multiple live streams, seconds
behind live, from any location in the world through its
browser-based editor. Not only can users perform fast,
collaborative clipping in Blackbird, but they can also take
advantage of a multi-track non-linear editor with a professional
toolset, creating high quality content that would be impossible
with any other video editing technology. Content can be rapidly
published to media partners and multiple digital endpoints
including social, web and OTT platforms for viewers to enjoy.
Blackbird is enabling remote production, removing the need to
travel to a facility or event and also eliminating the need to
transit material to and from multiple local storage environments.
Proven to reduce carbon emissions by up to 91% compared to
traditional video editing workflows, Blackbird is playing an active
role in supporting Eurovision Sport's sustainability goals.
Blackbird also reduces infrastructure costs by up to 75% due to its
cloud native architecture.
Eurovision Sport Head of Content & services, Franck Choquard
said: "In this time of Digital Transformation where not only EBU
members but also all our Federations' partners are aiming at
publishing more content on their various platforms, having the
possibility to quickly turn around content and enrich it through
the Blackbird solution is really effective for us. We are now able
to reach more fans in a more effective way and are aiming at
developing our ecosystem further within the coming months. Last but
not least for the EBU community, we are aiming at being more
sustainable within our workflow and Blackbird is definitely a great
partner in this journey."
Blackbird plc CEO, Ian McDonough, added: "As part of the
European Broadcast Union, with Members in over 50 countries,
Eurovision Sport is a giant in sports broadcasting. In its role in
helping stakeholders navigate technological innovation in sports
production, Blackbird is delighted to be playing a part as a
central hub for cloud native video editing. We are really excited
to add Eurovision to our growing roster of large global OEM
partners and to be directly enabling their members in efficient
cloud migration."
Blackbird drives awareness, monetization and efficiencies for
brands in the sports, news, entertainment and enterprise sectors.
Customers include Univision, Tata Communications, EVS, IMG,
Deltatre, Sky News Arabia, A+E Networks, BT, NHL, Eleven Sports,
Cheddar News, Riot Games, the U.S Department of State and 75 local
US news stations with TownNews.
Enquiries:
Blackbird plc
Ian McDonough, Chief Executive Officer
Adrian Lambert, Chief Marketing Officer
Tel: +44 (0)20 8879 7245
Allenby Capital Limited (Nominated
Adviser and Broker)
Nick Naylor / Piers Shimwell (Corporate
Finance)
Amrit Nahal (Sales and Corporate Broking)
Tel: +44 (0)20 3328 5656
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird(R), the world's most advanced
suite of cloud-native computing applications for video, all
underpinned by its lightning-fast codec. Blackbird plc's patented
technology allows for frame accurate navigation, playback, viewing
and editing in the cloud. Blackbird(R) enables multiple
applications, which are used by rights holders, broadcasters,
sports and news video specialists, esports, live events and content
owners, post-production houses, other mass market digital video
channels and corporations.
Since it is cloud-native, Blackbird(R) removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetisation.
Blackbird plc is a licensor of its core video technology under
its 'Powered by Blackbird' licensing model. Enabling video
companies to accelerate their path to true cloud business models,
licensees benefit from power and carbon reductions, cost and time
savings, less hardware and bandwidth requirements and easy
scalability.
www.blackbird.vide o
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
www.youtube.com/c/Blackbirdcloud
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END
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November 16, 2021 02:00 ET (07:00 GMT)
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