LONDON, Feb. 8, 2022 /PRNewswire/ -- Blackbird plc
(AIM: BIRD; OTCQX: BBRDF), the technology licensor, developer and
seller of the market-leading cloud native video editing platform,
Blackbird, today announced that the Company has joined the SRT
Alliance, a collaborative community of industry leaders and
developers striving to achieve lower latency internet video
transport.
The move is in line with Blackbird's commitment to support open
standards and the reliability of video creation and distribution.
SRT allows for the use of unpredictable networks for content
delivery and protects against packet loss, as well as provides
secure encryption for high value content.
Streaming over public networks can also reduce the costs of
private infrastructure. Any organization working with SRT inputs
can now use Blackbird to enjoy all the efficiencies of the platform
including total production flexibility, faster content creation,
lower total cost of ownership and significantly less carbon
emissions compared to on premise and cloud based video editing
workflows.
The SRT Alliance, founded by Haivision in April 2017, has more than 500 members. Its
mission is to overcome the challenges of low-latency live streaming
by supporting the collaborative development of SRT (Secure Reliable
Transport), the fastest growing open source streaming project. SRT
is a free open source video transport protocol and technology stack
originally developed and pioneered by Haivision, which enables the
delivery of high-quality and secure, low-latency video across the
public internet.
Huw Dymond, Director of
Product and Operations, Blackbird said: "Blackbird sits at the
core of our customers' video creation and publishing workflows and
as a leader in internet based and cloud native video editing we are
proud to join the SRT Alliance. Integration of the SRT protocol is
complete and as such the benefits of security and resilience it can
bring for customers looking to leverage SRT for their workflows now
have a seamless bridge from live streaming to the power of our
cloud native editing platform."
Peter Maag, CMO &
EVP Strategic Partnerships, Haivision said:
"Blackbird is revolutionizing the creative process with cloud
native editorial workflows. Haivision originally developed SRT for
point-to-point transmission to replace satellite to fuel broadcast
facilities using low cost everyday networks from remote locations.
The continued adoption of SRT by leading platforms like Blackbird
further cements the protocol as a critical enabler for the latest
cloud workflows that are very much in demand today."
Blackbird drives awareness, monetization and efficiencies for
brands in the sports, news, entertainment and enterprise
sectors. Customers include Univision, IMG, Deltatre, Sky News
Arabia, EVS, Eurovision Sport, A+E Networks, BT, NHL, Eleven
Sports, Cheddar News, the U.S Department of State and 80 local US
news stations with TownNews.
About the SRT Alliance
The SRT Alliance is a collaborative community of industry
leaders and developers striving to achieve lower latency internet
video transport by continuously improving SRT, an open source video
transport protocol and technology stack. Originally developed and
pioneered by Haivision, SRT optimizes streaming performance across
unpredictable networks with secure streams and easy firewall
traversal, bringing the best quality live video over the worst
networks. Haivision was awarded an Emmy® for Technology and
Engineering from the National Academy of Television Arts and
Sciences for developing the SRT protocol. For more information
about the project and how to join the SRT Alliance, visit
srtalliance.org.
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird®, the world's most advanced suite
of cloud-native computing applications for video, all underpinned
by its lightning-fast codec. Blackbird plc's patented technology
allows for frame accurate navigation, playback, viewing and editing
in the cloud. Blackbird® enables multiple applications, which are
used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners,
post-production houses, other mass market digital video channels
and corporations.
Since it is cloud-native, Blackbird® removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetisation.
Blackbird plc is a licensor of its core video technology under
its 'Powered by Blackbird' licensing model. Enabling video
companies to accelerate their path to true cloud business models,
licensees benefit from power and carbon reductions, cost and time
savings, less hardware and bandwidth requirements and easy
scalability.
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