RNS Number:0643L
Emblaze Systems Ld
14 May 2003


        Emblaze Systems and O2 Launch Pilot for Mobile Video in the UK

Ra'anana, Israel, May 14, 2003 - Emblaze Systems Ltd (LSE: BLZ), announces the
launch of a trial for mobile video with O2, a leading provider of mobile
services to consumers and businesses in the UK. Emblaze is providing a turnkey
solution, incorporating video streaming & download, managed services, production
and publishing of content and a wide variety of end user services.

O2 has selected 350 customers to participate in a free, six-week trial, using
the O2 xda, Nokia 7650 and Nokia 3650 mobile devices. The trial focuses on three
principal areas: Streaming video, downloading clips and video messaging. Using
the Emblaze EMplatform(TM), O2 will offer a continuously updated range of services
from news, weather and entertainment, through music & movie trailers. O2 is also
leveraging its sponsorship of Arsenal football club and the England rugby team.

O2 is using its GPRS network to enable trial participants to browse, select and
download video clips via a special WAP portal set up by Emblaze. Further,
Emblaze offers an innovative feature - enabling trial users to easily download
the EMplayer(TM) directly from the portal.

Emblaze has delivered a complete end-to-end service, including technology,
service management, and hosting, together with its partner, Virtue Broadcasting
PLC - a major provider of streaming media services; thus creating a wireless
application service provider (WASP) solution.

Emblaze provides a customized, media centric, end-to-end solution for wireless
multimedia, enabling wireless operators to create, manage and deliver rich media
services and offer a personalized communications experience to their wireless
subscribers. On demand news, weather and sports services as well as messaging
and online audio/video capabilities enable wireless service providers to
generate new forms of revenue from their subscriber base. The Emblaze solution
runs on all networks, including GSM/GPRS, EDGE, UMTS, CDMA, 1X, and EVDO. It is
also compatible with all leading formats, such as MPEG4, Windows Media.

Eli Reifman, CEO of Emblaze Systems Ltd, said: " We are focused on helping O2
achieve its goals, namely to maximize revenues from existing 2.5G networks and
to extend the range of services currently offered. The successful introduction
of new rich media services is dependant on the quality of the user experience:
Emblaze ensures the best user experience to the widest number of people - on any
network and any rich-media wireless device."

Dave McGlade, CEO O2 UK said: "Mobile Video is a natural addition to the range
of services we already offer like Media Messaging and the O2 Games Arcade and
fully exploits the technology we have available today. We want to develop a
range of communications and entertainment services that our customers really
want and trials like this give us the opportunity to listen to our customers and
get crucial feedback."

"A partnership with Emblaze extends our strong position out of the IP video/
audio streaming arena into the mobile space and enables Virtue to deliver new
streaming services to our clients" said Giles English, Director Virtue
Broadcasting. "If the trial proves successful we will be rolling the services
out to our whole client base."


Enquiries:

Emblaze
Eli Reifman, Doron Cohen                          + 972 9 7699831

Brunswick
Harry Chathli, Craig Breheny, Chi Lo              + 44 207 404 5959


Notes to Editors

About the Emblaze Group
The Emblaze group of companies share a common vision to lead the market
transformation to rich media personal communication.

The group consists of four companies: Emblaze Systems, a leading provider of
media centric end-to-end solutions for wireless multimedia; Orca Interactive, a
global market leader in the development of highly scalable solutions for
commercial iTV services; Emblaze Semiconductor, a fabless IC company
specializing in highly integrated digital multimedia chips for
telecommunication, consumer and security markets; and AlphaCell a wireless rich
media smart phone design house.

The Emblaze group has offices in China, Israel, Singapore, U.K. and the U.S.A.,
with over 400 employees worldwide.

For more information, please visit www.emblaze.com.

About O2

O2 aims to enrich customer's lives by enabling them to get the most from their
mobile. As a leading provider of mobile services to consumers and businesses in
the UK, O2 offers a range of services including text, media messaging, games,
always on data connections (via "GPRS") and much more. Other services under
development include music over mobile and mobile video. O2 is the UK market
leader in mobile data services such as text, with over half a billion messages
being sent by O2 customers each month.

O2 was formed in 2001 following the demerger from British Telecom of its former
mobile business, BT Wireless. O2 (UK) Limited is a subsidiary of mmO2 plc which
also delivers O2 branded services in Ireland and Germany. O2 has approximately
12 million customers in the UK.

About Virtue Broadcasting PLC

Virtue Broadcasting Plc is a leading provider of streaming media applications
software and services to the media industry. The company is at the forefront of
developing new technologies in Internet broadcasting and digital rights
management. Its products enable companies to automate and manage their video and
audio digital assets allowing businesses to put offline content online. Its
digital rights management capability secures sensitive content from unauthorised
access - enabling content owners to create new revenue streams by securely
distributing video or audio content over the web.

The company currently runs Internet broadcasting services for, approximately 35%
of FTSE 100 companies


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