BS. Base Grp.

RNS Number:4697Y
Base Group PLC
11 July 2002


For release                        11th July, 2002



          Basegroup plc: Client appointed Leeds United manager

Basegroup plc, ("Basegroup": formerly Digital Sport plc) a leading sports
management and representation company, announces that it has successfully
concluded its involvement in the negotiations leading to the appointment of
Terry Venables as the new manager of Leeds United Football Club.

Mr. Venables was officially appointed manager at a press conference held
yesterday at Leeds United Football Club. He will commence his day-to-day duties
on 20th July having been released from his contract with ITV Sport.

Commenting, Basegroup Director, Leon Angel, said:

"Terry Venables has been a client since 1997. He has a wealth of specialist
knowledge and a network of contacts having worked at the highest level of the
domestic, European, and International football arena. We very much intend to
maintain our close working relationship with Terry, and wish him every success
in his new position at one of the Premier League's top football clubs."


ENDS

For further information please contact:

Paul Vann, Emma McCaffrey,                  Leon Angel, Director (020 7437 7666)
Sam Allen                                   Robin Aitken, Finance Director
Binns & Co PR Ltd                           Basegroup plc
Tel: 020 7786 9600                          Tel: 020 7580 0705


                                    - MORE-


Notes to editors:

Digital Sport plc ("the company"), became Basegroup plc as a result of AGM
approval in June 2002. A sports management company whose shares are traded on
AIM, players, managers, and celebrities under management include: Harry Kewell;
Darren Anderton; Robbie Earle; Magnus Hedman; and cricketer, Brian Lara. Digital
Sport plc, was formed in November 1999 and in April 2000 launched
onefootball.com, a European football website. In November 2000, the company
gained admission to AIM, reversing into Ferrum Holdings plc: a cash shell,
raising £4m in equity capital. In June 2001, Digital Sport plc completed its
first acquisition, a sports management company, Icon Management, which included
Base Soccer Agency: a licensed FIFA agent, which represented Mr. Terry Venables.
This acquisition followed the disposal of the web-based business,
onefootball.com to focus on football player/manager representation. This
strategy, to be implemented via a three-year plan, will involve management
restructuring and organic growth. A second acquisition was announced in June
2002: Time Management Global Limited ("TMG"), another sports representation
business, for a maximum consideration in cash and shares of £1.8m.  This added
65 sports clients to Basegroups' portfolio.



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