TIDMDIGI 
 
 
Digital Marketing Group PLC 
14 July 2009 
 
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Date: 14 July 2009 
On behalf of:            Digital Marketing Group plc ("DMG", "the Group" or "the 
Company") 
Embargoed for:        0700hrs 
 
 
 
 
Digital Marketing Group plc 
GraphicoDMG Wins Claims Direct Account 
 
 
Digital Marketing Group plc (AIM: DIGI), the UK's largest digital marketing 
specialist, is pleased to announce that its full service creative digital 
agency, GraphicoDMG, has won the creative account for Russell Jones & Walker 
Solicitors personal injury service, Claims Direct. 
 
 
GraphicoDMG will drive all strategic and creative aspects of Claims Direct's 
marketing in a role previously seen as the preserve of the traditional 
advertising agency. Claims Direct's new logo, strapline and positioning, which 
have been devised by GraphicoDMG, will be launched in a new television 
commercial in mid-July. 
 
 
Speaking about the appointment, Andy Hoe, Marketing Director at Claims Direct, 
said: 
"GraphicoDMG's presentation showed us that great creative ideas are not just the 
domain of traditional advertising agencies. We are convinced that 
GraphicoDMG will take the number one personal injury brand to the next level." 
 
 
Ben Langdon, CEO of Digital Marketing Group added: 
"We believe this is the first time a pure digital creative agency has been 
appointed to lead a commercial above-the-line account. It demonstrates the 
quality of our offering and that digital agencies are no longer seen as niche 
players." 
 
 
 
 
-Ends- 
Enquiries: 
 
 
+--------------------------------------------+--------------------------------------+ 
| Digital Marketing Group plc                | www.digitalmarketinggroup.co.uk      | 
+--------------------------------------------+--------------------------------------+ 
| Ben Langdon, Chief Executive               | via Redleaf Communications           | 
+--------------------------------------------+--------------------------------------+ 
|                                            |                                      | 
+--------------------------------------------+--------------------------------------+ 
| Redleaf Communications                     | DMG@redleafpr.com                    | 
+--------------------------------------------+--------------------------------------+ 
| Paul Dulieu/Kathryn Hurford                | Tel: 0207 566 6700                   | 
+--------------------------------------------+--------------------------------------+ 
|                                            |                                      | 
+--------------------------------------------+--------------------------------------+ 
| Cenkos Securities                          |                                      | 
+--------------------------------------------+--------------------------------------+ 
| Ivonne Cantu/Julian Morse                  | Tel: 0207 397 8900                   | 
+--------------------------------------------+--------------------------------------+ 
 
 
Notes to Editors: 
 
 
  *  Digital Marketing Group (AIM: DIGI) listed on AIM in October 2006, employs over 
  600 people. 
 
  *  Digital Marketing Group is the UKs biggest digital marketing agency (Campaign 
  Magazine Jan 2009). 
 
  *  At the heart of the company is Digital Brain - a process which enables the real 
  time integration of "digital, direct and data". This helps create unique contact 
  strategies for each individual based on their historical data and real time 
  interactions regardless of channel. 
 
Digital Marketing Group's development strategy consists of three key elements: 
  *  "organic growth" - driven by growth within the acquired businesses and the 
  application of a group business development programme; 
  *  "buy and build" - through the acquisition of a number of well run and profitable 
  businesses with complementary skills in digital direct marketing; and 
  *  the creation of new revenue streams from within the existing talents and 
  resources of the group. 
 
 
 
Publication quality photographs are available via Redleaf Communications. 
 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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