TIDMJWNG
Jaywing PLC
16 May 2017
Embargoed until 07:00 BST 16(th) May
RNS Reach
Jaywing plc announces launch of marketing tech powered by AI:
Jaywing Intelligence
Today, Jaywing plc has announced the launch of a new marketing
tech that uses Artificial Intelligence (AI) and Virtual Reality
(VR) across a wide range of marketing applications.
Jaywing Intelligence will enable marketers to make much faster,
fully informed commercial decisions through technology that
harvests, processes and analyses data. It uses machine-learning to
make automated real-time marketing decisions using advanced
mathematical algorithms. Jaywing Intelligence also uses Virtual
Reality for data visualisation to help bring complex analysis to
life.
It is available now and already being used by more than 15
clients across a variety of sectors, including Sky, ITV, Anytime
Fitness Australia and KPMG.
Jaywing cites wide-ranging applications for Jaywing
Intelligence, such as driving real-time pricing changes in response
to competitor pricing or an individual's price sensitivity. Other
applications include intelligent approaches to lapsers, crisis PR,
Pay Per Click advertising, social advertising, display advertising,
attribution, influencer marketing and more.
Marketers will be able to access Jaywing Intelligence at a range
of price points and functionality levels delivered as software,
dashboards, a managed service or via an API. In addition, Jaywing
will assist with implementation and integration with legacy systems
and processes.
Martin Boddy, CEO, Jaywing plc, "I'm delighted that we are able
to bring a set of genuine applications of Artificial Intelligence
formally to the market, following the integration and further
development of our existing technology with that of last year's
Bloom acquisition.
"Artificial Intelligence is much vaunted and much discussed at
present but with precious few delivering on its promise. We believe
we are amongst the first to market in our field, delivering on our
heritage in data science and collaborative approach to our deep
specialist skills. Our tech is accessible to a range of potential
clients across a range of applications, delivery mechanisms and
price points.
"We are very much of the view that AI, and Jaywing Intelligence
in particular, is a crucial enabler in the future of marketing that
will lift our clients out of the complexities of execution, where
there remains a significant data science skills gap that has to
date hampered many taking advantage of the proliferation of data.
Technologies such as Jaywing Intelligence, combined with their
practical implementation, will allow our clients to refocus on
creative and strategic thinking."
To find out more visit jaywingintelligence.com.
Notes to Editors
About Jaywing
Jaywing is a major data science-led UK agency that is listed on
the London Stock Exchange. The company employs around 700
specialists in the fields of marketing, customer management and
credit and fraud risk regulation and management. 1 in 10 is a
heavyweight data scientist. Jaywing is dedicated to its
collaborative approach that brings hand-picked teams of specialists
to each client challenge across a host of sectors to connect
powerful ideas, rich data and new technologies.
Financially, Jaywing reported revenue of GBP35.9m (c. $63m AUD),
Gross Profit of GBP31.8m (up 6% on 2015) and growth of 7% in EBITDA
on 12(th) July 2016. Its half-year results, released in November
2016, reported further growth with overall gross profit up by 11%
and EBITDA up 18% compared with H1 2016. In April 2017 it indicated
performance for 2016/17 is expected to be in line with market
expectations.
In 2016, Jaywing made two strategic acquisitions of Digital
Massive in Sydney (now Jaywing) and Leeds-based agency Bloom in
service of its strategy for low-risk international growth through
the distribution of products.
In March 2016, the company announced a major collaboration with
world-class university Imperial College London. It will work with
the College's Data Science Institute (DSI) to undertake a
three-year research programme designed to measure, understand and
predict people's emotional response to marketing stimuli, an
approach that has been adopted into its creative methodology. The
research involves the use of advanced technology, including the
DSI's impressive Data Observatory facility and advanced
neuroimaging kit.
Jaywing works with a number of blue chip clients, including Sky,
Pepsico, 3M, HSBC, E.On, and Pandora.
About Jaywing Intelligence
Jaywing Intelligence, is the technology product offer of Jaywing
plc, based in Leeds, UK. Jaywing Intelligence offers proprietary
technology products, delivered as managed services, software as a
service (SAAS), dashboards and APIs. Backed by a team of data
scientists and strategists, the business has developed unique
methods to automate the collection and analysis of huge volumes of
data to make smart marketing decisions that drive results.
Clients include Sky, ITV, Anytime Fitness Australia and ADT.
The Jaywing Intelligence product suite
Jaywing Intelligence is a suite of proprietary technology
products, which collate owned, earned, open and paid data sources
to create new data assets (Almanac), and uses mathematical
algorithms to deliver unique insights about customers and the
market (Whisper). This insight can then be used by automated
marketing engines powered by AI (Decision).
Almanac
Almanac collects any combination of data that is held about your
business, market, competitors and customers from owned, earned,
open and paid data sources. Almanac processes and combines this
data to create an optimised data set, which can then provide a
single customer view across multiple channels and allow for
powerful modelling.
Whisper
Whisper is a collection of mathematical algorithms, built on
dynamic graph theory and graph centrality, developed in conjunction
with the Universities of Oxford, Strathclyde and Leeds. It takes
the Almanac data set and produces powerful, unique customer and
market intelligence that can only be uncovered using Whisper.
Decision
Decision is a number of Artificial Intelligence (AI) algorithms
that test, evolve and learn how to optimise marketing activity in
real time. Decision data is fed back into Almanac which enables
Jaywing Intelligence to optimise budget and marketing opportunities
in real time to out-perform manual and automated marketing
tools.
This information is provided by RNS
The company news service from the London Stock Exchange
END
NRAUVORRBKAVAUR
(END) Dow Jones Newswires
May 16, 2017 02:01 ET (06:01 GMT)
Gblbalfaccusd (LSE:DIGI)
Historical Stock Chart
From Oct 2024 to Nov 2024
Gblbalfaccusd (LSE:DIGI)
Historical Stock Chart
From Nov 2023 to Nov 2024
