Ebiquity PLC Completion of the disposal of the AdIntel division (9565L)
02 January 2019 - 10:40PM
UK Regulatory
TIDMEBQ
RNS Number : 9565L
Ebiquity PLC
02 January 2019
Completion of the disposal of the Advertising Intelligence
division
Ebiquity plc
Ebiquity completes the sale of its Advertising Intelligence
business
Ebiquity, a leading independent media and marketing consultancy,
announces the completion of the sale of its Advertising
Intelligence business to Nielsen Media Research Limited. This
follows approval of the transaction by the Competitions and Markets
Authority on 22 November 2018.
As announced on 13 February 2018, the cash consideration for the
transaction is GBP26 million (net consideration of approximately
GBP20 million after taxation and professional fees) subject to
adjustments for working capital.
The completion of the sale accelerates Ebiquity's ambition of
becoming the world's leading independent marketing and media
consultancy. This will allow Ebiquity to have a more
operationally-aligned, streamlined business and to better respond
to clients' needs in areas of growing importance, including:
-- Increased focus on evidence-based marketing, particularly in
leveraging data to drive better marketing performance and marketing
ROI
-- A strong demand for media transparency across partners and suppliers
-- Greater scrutiny of digital advertising performance and measurement
-- Heightened complexity in advertising technology and data
Commenting on the completion, Michael Karg, CEO of Ebiquity
said:
"This is a transformational moment for Ebiquity. We are now
fully focussed on seizing the significant market opportunities in
our growing Media, Analytics and Tech practices, which we will
enhance through our ability to invest in these services."
2 January 2019
Enquiries:
Ebiquity plc Via Instinctif Partners
Michael Karg (CEO)
Mark Sanford (General Counsel
and Company Secretary)
Instinctif Partners
Matthew Smallwood
Guy Scarborough 020 7457 2020
Numis Securities Limited
Nick Westlake (NOMAD)
Michael Wharton (Corporate
Broker) 020 7260 1000
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