TechRadar Teams Up with ZTE on Inaugural Cross-Country Roadtrip to CES 2018
03 January 2018 - 1:00AM
Business Wire
TechRadar Expands CES Editorial Coverage with
the “Road to CES,” Producing Live Digital Content in Advance of
Annual Awards Program
TechRadar, one of the most widely read worldwide consumer
technology websites, is kicking off its first live, cross-country
series, The Road to CES, presented by ZTE. In an effort to provide
its readers and advertisers with a more holistic and integrated
live experience, TechRadar will produce episodic content on the go
using the foldable ZTE Axon M smartphone to show off the latest
tech gadgets and iconic American landmarks. Through livestreams and
captured content while traveling to CES, TechRadar will give its
readers a new view into the biggest technology show in the United
States, from January 1 through January 7.
TechRadar’s Matt Swider, senior mobile & buying guides
editor, and Nick Pino, senior home entertainment editor, will be
traveling from city to city in the new Genesis G80 Sport, analyzing
an array of consumer gadgets. The journey will begin in New York
City and over seven days, make stops in Washington DC; Knoxville
and Memphis, Tennessee; Oklahoma City; Amarillo, Texas; Santa Fe,
New Mexico; and Monument Valley, Arizona before arriving in Las
Vegas on January 7. Daily vlogs will be shot on the foldable ZTE
Axon M smartphone, a revolutionary device with dual screens
providing true multitasking capabilities, as well as written
content on futuristic transportation and tech travel tips. Fans can
keep up to date on the experience by following the #TRCESRoadTrip
and #CES2018 hashtags on social media.
After arriving at CES, the TechRadar editorial team will begin
judging for their annual TechRadar CES Awards, analyzing stand-out
technologies to recognize the best products shown at CES. The
winners within more than 30 categories will be announced on January
10 at 1 p.m. ET.
“Being the first to test out newly announced gadgets – before
consumers have to decide whether to spend money on them – is a key
component of what we do at TechRadar. Expanding our 2018 CES
editorial series allows us to deliver more hands-on buying advice
and video than ever before," says Marc Chacksfield, interim editor
in chief, TechRadar. “We continue to lead the market as one of the
most trusted and valued consumer technology sites because we
consistently innovate the way we deliver content and evaluate
technology."
Stay up to date on TechRadar’s CES roadtrip here and the
editorial team’s coverage of the show here. To schedule a briefing
with TechRadar while on the road or at CES, please contact
dana@kitehillpr.com.
About TechRadar
TechRadar is one of the most widely-read worldwide consumer
technology website. It delivers the definitive verdict on all the
technology you need to buy, tells you which is the best around in
all categories of tech and gives you the instructions you need to
get the most out of it. With teams of specialist writers all around
the globe, TechRadar is the source for all your tech buying
advice.
About Future plc
Future plc is an international media group and leading digital
publisher, listed on the London Stock Exchange (symbol: FUTR). The
Group operates two separately managed brand-led divisions: Media
and Magazine. The Group has a reach of 100m+ globally, including
62m online users and 63m social media reach. The Magazine division
is brand-led. It has over 100 market-leading publications, with 10
key titles. The Media division focuses on being at the forefront of
digital innovation, in particular, the high growth technology and
games markets, with three complementary revenue streams: eCommerce,
events and digital advertising. It has a number of leading brands
including TechRadar, PC Gamer, GamesRadar+, The Photography Show,
Generate, The Homebuilding and Renovating Show and Golden Joysticks
Awards.
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version on businesswire.com: http://www.businesswire.com/news/home/20180102005153/en/
Media:For TechRadar:Dana Casalino,
973-464-7642dana@kitehillpr.com
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