Mirriad renews contract with Youku
27 January 2018 - 3:40AM
ADVFN NewsWire
("Mirriad" or the "Company"
and together with its subsidiaries "the Group")
Mirriad renews contract with
Youku
Mirriad Advertising plc (MIRI), a video technology company delivering
in-video advertising globally, is pleased to announce that it has
renewed its contract with Alibaba-owned Youku.
Youku, one of China's leading entertainment platforms, deploys
Mirriad for in-video advertising, an important component of its
content monetization strategy. Youku signed an exclusive contract
with Mirriad for China in late 2015 shortly before being acquired
by Alibaba. The initial phase of this contract expired in December
2017 and has now been renewed, on a non-exclusive basis.
Youku have been instrumental in introducing in-video advertising
to the Chinese market and have run multiple in-video campaigns
to-date. Most notable is the recently completed Tangeche campaign.
Tangeche is one of China's leading financial automotive leasing
businesses and during the period the campaign targeted younger
drivers and featured embedded advertising in a large number of
shows aired on Youku's platform reaching a very large number of
viewers in the target demographic.
Mark Popkiewicz, CEO of Mirriad said:
"We are very excited about this agreement with Youku as we enter
the next phase of growth in China. The Tangeche campaign has
demonstrated the tremendous marketing power of in-video advertising
and it's true potential as an important tool for marketers".
About Mirriad
Mirriad is a video technology company delivering
in-video advertising by naturally blending brand advertising into
popular entertainment content.
Mirriad creates advertising opportunities within
existing video content across multiple shows. Advertisers can reach
target audiences in a contextually relevant way without
interrupting the viewing experience. The new ad format can be used
alone or combined with other media, and is aligned with existing
media trading.
Mirriad is headquartered in London, with offices in
the leading advertising markets in the world: New York, Mumbai,
Shanghai and São Paulo.
Enquiries:
Mirriad Advertising plc
Mark Popkiewicz, Chief Executive
Officer
David Dorans, Chief Financial Officer
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Tel: +44 (0)207 884 2530
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Financial Public Relations
Hudson Sandler LLP
Daniel de Belder
Bertie Berger
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