TIDMMOS
RNS Number : 0576W
Mobile Streams plc
15 August 2022
15 August 2022
Mobile Streams plc
("MOS" or "the Company")
Mobile Streams signs Mexican National football team NFT
contract
Mobile Streams plc, the AIM quoted mobile content and data
intelligence company, is extremely proud to announce it has signed
a major contract to be the exclusive global producer and provider
of collectable trading card Non-Fungible Tokens ("NFTs") for the
Mexican National football team.
Mexico is one of the most passionately supported footballing
nations in the world, with a population of over 130 million people,
over 60 million US based supporters and a far reaching global fan
base. The team, currently the 9(th) highest ranked team in the
world, will be playing in this year's FIFA World Cup, which starts
on 20 November. The World Cup hosted by Qatar is expected to be the
biggest event in football history, watched by 5 billion people
around the world, providing the biggest commercial market potential
in the history of the sport. This is an ideal opportunity for the
Company to drive significant revenues from NFT sales and increase
its brand awareness this year.
Streams Data, a wholly owned subsidiary of the Company, and the
Federación Mexicana de Fútbol (Mexican Football Federation) have
entered into a Licence Agreement whereby MOS has been granted the 3
year, global exclusive right from 1 September 2022 to use the
Mexican national team commercial and intellectual property for the
sole purpose of the production, promotion and commercialisation of
collectable trading card NFT products (the "Agreement").
Under the terms of the Agreement, MOS will make a small upfront
payment and MOS will earn revenue from a revenue split on the sale
of the NFTs and a royalty generated from them each time they are
traded in perpetuity, these royalties are typically 5-10% of the
sale price. Commercial terms are similar to those of the Pumas deal
announced on 4 July 2022.
Non-Fungible Tokens ("NFTs") are digital data stored in a
blockchain, a form of distributed ledger. The ownership of an NFT
is recorded in the blockchain, and can be transferred by the owner,
allowing NFTs to be sold and traded. In effect the Company's
products are digital merchandise. An example would be a sports
trading card - NFTs produced under this contract are one-of-a-kind
trading cards. If you traded it for a different card, you'd have
something completely different.
The global NFT market is expected to reach $122 billion in size
by 2028, with more than $17 billion in sales in 2021 and $35
billion expected to be generated this year. The fastest growing
sector within this space is the sports NFT market and the Company
believes this contract win with a major sports brand demonstrates
that the business is now very well positioned within this
space.
MOS will produce a large range of collectable trading card NFTs
for the Mexican National Team. NFTs will be sold via a primary
marketplace that MOS is creating for the Mexican National Team
which can be accessed via the team digital touch points, such as
the Mexican Football Federation website and social media accounts.
Additionally, the NFTs will be sold via MOS's telco contracts
globally, its LiveScores sites and Apps and the MOS Metaverse
website. They will be marketed not only by the Mexican Football
Federation site, but also online across the world to Mexico fans
globally including in the USA where there is a significant Mexican
fan base. Additionally, MOS will be responsible for selecting
secondary marketplaces to drive additional sales and trading of the
products and finding 3rd party opportunities where the branded NFTs
can be used or traded such as in gaming.
The Company is now constantly demonstrating its ability to
deliver on its core strategy, to become a major producer of next
generation Web 3.0 content and digital merchandise. This is
delivered by utilising the Company's telco contracts and LiveScores
services across the world as sales channels, its AI digital
marketing platform Streams, and its NFT creation platform, to
create the NFTs and the marketplaces to sell them. The Company is
actively engaged in discussions with a large number of additional
teams as previously announced. Additional contracts will be
announced when appropriate.
Diego Martinez Agraz, Sales Director of the Mexican Football
Federation (Federación Mexicana de Fútbol), said:
"We are very pleased to be partnering with Mobile Streams for
our trading card collectable NFTs. With the World Cup coming up
later this year we feel this is a highly significant opportunity.
We look forward to the partnership delivering a new generation of
digital products and merchandise to our fans that drive engagement
with the national team and drive additional revenue for the
federation."
Mark Epstein, CEO Mobile Streams plc, said:
"We are delighted and honoured to have signed this contract with
the Mexican Football Federation. It's a privilege to work with such
a great footballing nation, especially in a World Cup year, and
this latest contract is a testament to the work and dedication of
the whole team. This deal, coming shortly after our recent PUMAS
announcement, is further evidence of our ability to compete at the
highest level and to deliver on our strategy. The FIFA World Cup
represents an enormous commercial opportunity for all involved. We
can't wait to start rolling out the products and engaging with the
great fans of the Mexican team."
This announcement contains inside information for the purposes
of Article 7 of the Market Abuse Regulation (EU) No. 596/2014, as
it forms part of UK Domestic Law by virtue of the European Union
(Withdrawal) Act 2018. Upon the publication of this announcement,
this inside information is now considered to be in the public
domain.
About Mobile Streams
Mobile Streams delivers world class gaming content to a global
audience, through its LiveScores and mobilegaming.com platforms,
our long-standing carrier relationships in countries including
India, Argentina and Mexico, and partnership with IGS
(International Gaming Systems). Our Streams data insight,
intelligence and visualisation services and marketing optimisation
tools support the content business, as well as serving enterprise
level bespoke clients and the Streams SaaS ("Software as a
Service") self-service platform. Our strategy is to deliver
next-generation content including gaming, Esports and related NFTs
to a global audience.
For further information, please contact:
Mobile Streams plc
Nigel Burton, Adviser
+44 77 8523 4447
www.mobilestreams.com
Beaumont Cornish (Nominated Adviser)
James Biddle and Roland Cornish
+44 (0) 20 7628 3396
Peterhouse Capital Limited (Broker)
Lucy Williams, Duncan Vasey and Eran Zucker
+44 (0) 20 7469 0930
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END
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