Ingenta Says Sainsbury's Signs Three-Year Contract for Advertising Software
22 February 2018 - 8:25PM
Dow Jones News
By Maryam Cockar
Ingenta PLC (ING.LN) said Thursday that J Sainsbury PLC
(SBRY.LN) has signed a three-year contract to use its advertising
software.
AIM-listed Ingenta said its software, used by other global
companies, will enable Sainsbury's to manage its digital
advertising through an online portal.
The advertising software has processed more than 1 billion
pounds ($1.4 billion) worth of advertising revenue since its
inception, said Ingenta.
Ingenta also said it expects the contract to start in the first
half of the year, but didn't disclose financial details about the
agreement.
At 0839 GMT, shares in Ingenta were up 4 pence, or 3.2%, at
127.50 pence. Shares in Sainsbury's were dawn 0.50 pence, or 0.2%,
at 254.80 pence.
Write to Maryam Cockar at maryam.cockar@dowjones.com
(END) Dow Jones Newswires
February 22, 2018 04:10 ET (09:10 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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