WAKEFIELD, Massachusetts and
MAIDENHEAD, England, May 18, 2017 /PRNewswire/ --
ANA selects SDL
WorldServer to support multilingual website
development
SDL (LSE: SDL) today announced that All Nippon Airways (ANA),
Japan's largest airline company,
chose SDL WorldServer to help support its global expansion plans
and reach new online audiences.
Having already established itself in a highly-saturated Japanese
market, ANA decided to strategically expand its international
business and widen its focus to include the North American and
fast-growing Asian markets. However ANA needed a platform that
could help engage with a diverse audience in their native language
- across any device - while also providing the flexibility to
rapidly launch new campaigns and offers.
After implementing SDL WorldServer ANA has realized significant
operational efficiencies through rapid, cost effective translation
processes involved in launching 25 websites (12 languages), across
46 countries by the end of 2016.
"The collaboration with SDL helps us to efficiently localize and
accelerate our global expansion. With SDL's reliable translation
support, our field marketers in each country can now focus on their
local campaigns rather than spending time translating," explains
Keita Ishikawa, Digital Marketing
Team Manager, ANA.
Since working with SDL, customer loyalty has also increased,
highlighted by a 150 percent boost in the number of overseas
customers signing up to the ANA Mileage Club. Outside Japan, ANA also now has 1.3m regular monthly
visitors engaging with its websites (over 80 percent of which
prefer to view content in a language other than Japanese).
SDL's powerful technology integrated easily with the airline's
existing content management system, providing a centralized
localization process across websites and other digital assets. With
SDL WorldServer's terminology management and translation memory
features, ANA is now able to maintain the quality and consistency
of local language content.
"We are proud to help ANA achieve its global ambitions," said
Adolfo Hernandez, CEO, SDL. "High
quality, localized content is a requirement for any company looking
to build relationships with customers in new markets. We look
forward to continuing our journey with ANA by fine-tuning their
content to match each unique culture as the company expands
globally."
To learn more about SDL and ANA, please read our case study.
About ANA
ANA is the largest airline in Japan by revenues and passenger numbers.
Founded in 1952, ANA flies today on 83 international routes and 116
domestic routes. The ANA group has 35,000 employees and a fleet of
about 250 aircraft. In FY2015, it carried 50.8 million passengers
and generated revenues of 1.79 trillion
Japanese yen. ANA has been a member of Star Alliance since 1999, and has joint-ventures
with United Airlines on trans-Pacific and Asia routes, and with Lufthansa, Swiss
International Airlines and Austrian Airlines on Japan-Europe
routes. Its Frequent Flyer Program, ANA Mileage Club, has more than
26 million members. ANA was voted Airline of the Year for 2013 by
Air Transport World Magazine, and in 2017 was awarded five stars
for the fifth consecutive year by the world's leading Airline and
Airport review site, SKYTRAX. ANA is the launch customer and
biggest operator of the Boeing 787 Dreamliner.
About SDL
SDL (LSE:SDL) is the global innovator in language
translation technology, services and content management. Over the
past 25 years we've helped companies deliver transformative
business results by enabling powerful, nuanced digital experiences
with customers around the world. Are you in the know? Find out why
78 out of the top 100 global brands work with us at SDL.com and
follow us on Twitter, LinkedIn and Facebook.
Contacts:
SDL
Denis Davies, PR manager
ddavies@sdl.com
Isabelle Demaude
PHA-Media
+44-207-0251-350
SDL@pha-media.com
SOURCE SDL plc