TIDMSEFA
RNS Number : 4924Z
Shefa Yamim (A.T.M.) Ltd
03 September 2018
B"H
3 September 2018
Shefa Yamim (A.T.M.) Ltd
("Shefa Yamim" or the "Company")
Yossi Harari to create exclusive jewellery collection using
Shefa Yamim's gemstones
World renowned jewellery designer to celebrities and stars to
produce 18 unique, handcrafted individual pieces of jewellery using
Shefa Yamim gemstones
Shefa Yamim (LSE: SEFA), a precious stone exploration company in
Northern Israel, is delighted to announce that it has signed a
Letter of Intent with Yossi Harari, the world renowned jewellery
designer, to initially create a unique 18-piece of fine jewellery
using gemstones found in Shefa Yamim's Kishon Mid-Reach Zone 1
deposit.
Yossi Harari, known for his timeless handcrafted collections,
will create themed jewellery pieces reflecting Israel's special
heritage. He will select precious stones from Shefa Yamim's 'Gem
Box' and is expected to lay the stones within his trademark 24
carat gold settings.
Yossi Harari is a multiple winner of the Couture Design Award,
the 'Oscars' of the jewellery industry, and attributes the success
of his 26 year old business to a 'Love of Art'. Mr. Harari's
jewellery has been worn by some of the world's biggest celebrities
including Jane Fonda, Salma Hayek, Oprah Winfrey, Jessica Alba,
Jennifer Hudson and many more. His jewellery features in over 40
stores worldwide, including prestigious retailers such as Bergdorf
Goodman, Neiman Marcus and Harvey Nichols London.
Yossi Harari said: "My jewellery is a contrast between the old
and the new. Although I am inspired by archaeological jewels of the
past, I have a modern, bold interpretation of classic designs. I
design for the sophisticated woman - the woman on the go, who wants
to be comfortable yet glamorous, fashionable yet possessing her own
sense of style. It is my dream to find gemstones with a story
behind them and create jewellery that will, therefore, have its own
magical legacy, and none can be more special than gemstones
discovered because of a prophecy of the Lubavitch Rabbi. I can't
wait to create this new collection inspired by the rich history and
heritage of Israel and Shefa Yamim's extraordinary gemstones."
Avi Taub, CEO of Shefa Yamim, commented: "We are extremely
fortunate to have the first jewellery collection from our stones
created by Yossi Harari. This is a momentous occasion in building
up our mine to market strategy and we cannot wait to see what this
award winning top designer of the jewellery world creates for us
now and in the future."
- Ends -
Enquiries
Shefa Yamim (A.T. M.) Ltd
Avi Taub, Chief Executive Officer
www.shefayamim.com +44 20 7618 9100
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VSA Capital Limited - Financial Adviser
and Broker
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Andrew Raca, Stephanie Jury +44 20 3005 5000
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Daniel Stewart & Company - Joint Broker
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Jon Levinson, Richard Potts +44 20 7796 4648
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Luther Pendragon
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Harry Chathli, Ana Ribeiro, Alexis
Gore +44 20 7618 9100
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Notes to Editors
About Yossi Harari
Born in Israel, and raised there in addition to Switzerland and
Turkey, Yossi Harari, the grandson of an art and antiques collector
grew up surrounded by beautiful, worldly objects and ancient
artefacts that delighted his senses. Influenced by his
grandfather's vast collections, Yossi developed his passion for
jewellery design at an early age. When he was eleven years old,
Yossi redesigned a diamond ring for his mother and it was this
artistic endeavour that set him on a course of creativity and
design from which he has never strayed.
Yossi went on to receive formal training and degrees in Gemology
and Jewellery Design from The Gemological Institute of America in
Los Angeles and in History of Arts from Tel Aviv University in
Israel. In 1992, Yossi launched his namesake brand when he opened
his atelier in Istanbul, where his designs are still developed and
produced. Not only working in pure 24K gold, and his own
trademarked metal alloy, 'gilver', which is a combination of
sterling silver and 24K gold, but also using the finest stones
available, each Yossi Harari piece is meticulously hand-crafted
implementing gold-smith techniques that are centuries old.
Just like the Mediterranean archaeological jewellery that
inspires Yossi, each piece is made by hand; every single clasp,
bead, chain, and bezel is handcrafted without the use of moulds or
castings. This human-touch instils the feel and look of antiquity
inherent in Yossi jewellery. These time-honoured techniques ensure
that no two pieces are ever exactly alike and makes wearing Yossi
jewellery an entirely individual experience.
Yossi Harari has been recognized for his excellence in design
when he was honored with the Couture Award in 2007, 2009 and 2014.
Today his collection is celebrated at esteemed retailers nationwide
including Bergdorf Goodman, Neiman Marcus, Stanley Korshak,
Mitchells, Wilkes Bashford and Marissa Collections. Furthermore,
Yossi has developed a cult-following of celebrities such as Oprah
Winfrey, Sarah Jessica Parker, Rihanna, Kate Hudson and Jessica
Alba to name a few.
To find out more about Yossi Harari and view his jewellery
collections please visit: https://www.yossiharari.com/
About Shefa Yamim (A.T.M.)
Shefa Yamim is a multi-commodity precious stone exploration and
prospecting Company in Northern Israel. It has two flagship
projects, Mount Carmel (volcanic primary bedrock sources of
gemstone and industrial minerals) and the Kishon Mid Reach
(secondary alluvial placer deposits hosting the gemstone and
industrial minerals derived from primary bodies).
After 18 years of exploration in a "greenfields" terrain, Shefa
Yamim established a "Source to Sink" geological model and the
presence of a Target Mineral Assemblage ("TMA") in both primary
volcanic sources and in secondary alluvial deposits lying within
the Kishon catchment, on Mount Carmel and in the Ramot Menashe
area.
The TMA comprises gemstones and industrial minerals. The
gemstones collectively make up the "Gem Box" suite, comprised of
diamond (rare and small macro-diamond to microdiamond sizes),
natural moissanite (that is rare globally), sapphire, ruby, Carmel
Sapphire(TM) (a new sapphire type found, to date, only in northern
Israel), hibonite (another rare gem), garnet, ilmenite and spinel.
The heavy industrial minerals constitute the "HIM" suite hosting
zircon (which may be gem grade at larger sizes) and rutile.
www.shefayamim.com
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END
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