TIDMYOU
RNS Number : 0177Z
YouGov PLC
09 January 2024
9 January 2024
YouGov plc
("YouGov" or "the Group" or "the Company")
YouGov completes the acquisition of GfK's Consumer Panel
Services
Extends YouGov's Offering with Established Leader in European
Household FMCG Consumer Insights
YouGov plc (AIM: YOU) ("YouGov"), the international market
research and data analytics group, is pleased to announce the
completion of its acquisition of the Consumer Panel Services of GfK
GmbH ("CPS GfK"). CPS GfK is an established leader in household
purchase data, with panels across 18 European countries, consisting
of over 100,000 households.
As announced on 6 July 2023, YouGov agreed to acquire CPS GfK in
an all-cash transaction for a headline purchase price of EUR315
million. The transaction was financed with proceeds from the equity
raise completed in July 2023 and our new EUR280 million term loan
facility as announced on 2 October 2023. YouGov's investment into a
carefully planned and considered integration programme will ensure
a seamless transition for CPS GfK clients and colleagues and enable
both companies to capitalise on each other's strengths from day
one.
CPS GfK's capabilities are strategically aligned with YouGov,
adding highly engaged panels across the European market and
technology to capture and analyse consumer purchasing data. The
acquisition will support our continued growth by expanding our
combined offering to existing clients in our current markets, as
well as the opportunity to win new clients and roll out into new
markets, including in the US which remains our key strategic growth
focus. YouGov has a long history of investing in innovative, new
technologies and products to drive long-term growth and continuing
that journey with CPS GfK will help our combined business to
realise our vision of becoming a leading provider of shopper,
marketing and opinion data.
Steve Hatch, CEO of YouGov, commented:
"We are excited to welcome CPS GfK and its brilliant team to the
YouGov fold. The completion of this transaction is a notable step
in fulfilling our mission as a company to give the world a voice
and to help organisations of all types make better decisions by
creating value for people and organisations around the world.
"This acquisition enhances our customer value proposition with
one of the richest behavioral data sets on FMCG and Retail consumer
insights. Together, we're able to help our clients perfect the full
shopper journey - across advertising, location, and media - by
understanding what consumers think, feel and buy. This unmatched
combination enables us to create more value for our clients and
partners than ever before and we look forward to working closely
with the CPS GfK team and clients."
Stefan Heremans, President, CPS GfK:
"For over 60 years, CPS GfK has provided clients with insight
into what shoppers buy and why they buy it. As we become part of
the YouGov family, our clients can expect the same quality data
they have always enjoyed. We are now excited that we will further
deepen their relationships with us through YouGov's exceptional
data on consumer opinions, motivations, wants and media habits.
"CPS GfK and YouGov have a lot in common - including our
high-quality panels where millions of people share their data with
us every hour of every day and our industry-leading data which
provide clients with certainty. We look forward to investment in
our platforms, products and panellists, to give our clients the
most comprehensive view of the consumer journey across the region.
We're excited for this new chapter in our long history that creates
more value for people and for businesses around the world."
YouGov will update the medium-term financial guidance, as set
out at its Capital Markets Day in May 2023, to reflect this
acquisition in due course.
Enquiries
YouGov plc
Steve Hatch, CEO
Alex McIntosh, CFO
Hannah Jethwani, Investor Relations
Director +44 (0) 20 7012 6000
FleishmanHillard
Julia Hipkiss +44 (0) 7827 896036
Morgan Stanley (Lead Financial
Advisor)
Laurence Hopkins / Dominique Cahu /
Conrad
Griffin +44 (0) 20 7425 8000
Deutsche Numis (NOMAD and Joint
Broker)
Nick Westlake / Iqra Amin +44 (0) 20 7260 1000
Berenberg (Joint Broker)
Mark Whitmore / Richard Andrews /
Alix
Mecklenburg-Solodkoff +44 (0) 20 3207 7800
About YouGov
YouGov is an international online research data and analytics
technology group.
Our mission is to offer unparalleled insight into what the world
thinks.
Our innovative solutions help the world's most recognised
brands, media owners and agencies to plan, activate and track their
marketing activities better.
With operations in the UK, the Americas, Europe, the Middle
East, India and Asia Pacific, we have one of the world's largest
research networks.
At the core of our platform is an ever-growing source of
consumer data that has been amassed over our twenty years of
operation. We call it living data. All of our products and services
draw upon this detailed understanding of our 26 million registered
panel members to deliver accurate, actionable consumer
insights.
As innovators and pioneers of online market research, we have a
strong reputation as a trusted source of accurate data and
insights. Testament to this, YouGov data is regularly referenced by
the global press, and we are the most quoted market research source
in the world.
YouGov. Living Consumer Intelligence.
For further information, visit business.yougov.com
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