Press Release 26/8/2009  14:00 
 
A large-scale research programme, Next Media, will be started in 
Finland. The programme develops future concepts and business models 
for media. In addition to research institutes and universities, also 
all major Finnish media companies take part in the programme financed 
by Tekes, the Finnish Funding Agency for Technology and Innovation. 
 
Sanoma leads and co-ordinates the Next Media research programme. 
Chief of R&D Eskoensio Pipatti from the Sanoma Group's electronic 
media division Sanoma Entertainment has been appointed Focus Area 
Director of the programme. 
 
Next Media aims at implementing a business originated research 
programme that gathers media researchers to jointly increase the 
common knowledge capital and competence, and that leads to 
internationally significant business. 
 
The preparation of the Next Media programme was initiated at the turn 
of the year by the Federation of The Finnish Media Industry. After 
the strategic research agenda has been completed, the research 
organisations and companies have collaborated on the actual research 
programme in order to find the keys to success of the media sector. 
The target is to finish the first project plan in September. The 
final targets are set for year 2015. 
 
"Media companies have always participated in research projects, but 
as research has focused on technology, they often have been merely 
bystanders. Now media sector has its own research programme, which 
goes into basic questions of media undergoing digital migration. 
Attention can be drawn to people as recipients of the content and 
users of technology. Media is studied on its own terms," Eskoensio 
Pipatti says. 
 
The Next Media research programme is managed by the Strategic Centre 
for Science, Technology and Innovation in the Field of ICT, which is 
one of the centres of strategic excellence initiated by the Finnish 
Government. 
 
 
Additional information: Chief of R&D Eskoensio Pipatti, Sanoma 
Entertainment, tel. +358 10 707 7035, 
eskoensio.pipatti@sanomaentertainment.com 
 
 
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In 2008, the Group's net sales totalled EUR 3.0 billion. 
 
 
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