By Andria Cheng

Retail stocks headed higher Thursday after encouraging government data on housing starts and an unexpected decline in initial jobless claims.

The S&P Retail Index (RLX) rose 0.6% to 384.59.

Shares of home-improvement retailers Home Depot Inc. (HD) and Lowe's Cos. (LOW) rose after the Commerce Department reported construction of new single-family homes and apartments accelerated in August to the strongest pace in nine months, a further sign of steady improvement in home building since the beginning of the year.

However, Home Depot was off 2 cents in recent trading to $28.06, while Lowe's remained higher, up 0.6% at $21.73.

Meanwhile, the Labor Department reported the number of people filing for state unemployment benefits for the first time unexpectedly fell 12,000 to a seasonally adjusted 545,000 last week, the lowest since mid-July.

Home furnishings retailer Pier 1 Imports Inc. (PIR) shares rose 9.6% to $3.19 after it posted a smaller-than-expected fiscal second-quarter loss. The company said its net loss narrowed to $15.8 million, or 17 cents a share, from $30.2 million, or 34 cents a share, a year earlier. Sales for the quarter ended Aug. 29 fell 10.6% to $286.7 million and comparable sales for the period were down 7.6%. Analysts polled by FactSet were expecting a loss of 22 cents a share on sales of $281.9 million. The retailer said merchandise margins improved to 52% from 49% due to reduced markdown activity. Pier 1 said it's reached rental reduction agreements on around 30% of its 1,061 stores, which should result in total savings of around $11 million on a cash basis in fiscal 2010.

Home goods retailer Bed, Bath & Beyond Inc. (BBBY) climbed 3,3%.

Avon Products Inc. (AVP) said Thursday that President Elizabeth Smith is leaving the direct seller of beauty products, effective Oct. 30, to pursue her goal of becoming a chief executive. The global business units reporting to Smith will now report directly to Chief Executive Andrea Jung. Avon said it has no immediate plans to replace Smith. Avon shares were down slightly.

-Andria Cheng; 415-439-6400; AskNewswires@dowjones.com