BARCELONA, Spain, April 1, 2015 /PRNewswire/ --
iROKOtv, the leading provider
of online African audiovisual content, has selected NICE PEOPLE AT
WORK´s technology to better analyze and optimize its user
experience
NICE PEOPLE AT WORK (NPAW), the technology leader in audience,
quality of service and engagement analytics is working with iROKOtv
to provide intelligent real-time data analytics that will allow
iROKOtv to make informed, strategic decisions for the global
expansion of their video services.
iROKOtv is a top provider and distributor of Nollywood content
and offers a wide variety of the most popular movies and TV series,
available on various connected devices. Through the use of YOUBORA
Analytics, iROKOtv will be able to collect data to understand which
content users engage with the most, assess key quality metrics such
as join time, buffer rates and bitrates, and also track the CDN and
ISP delivery performance for their content. iROKOtv will also be
able to gain insight into the platforms and devices trending with
their end-users.
"We know how important and challenging it is nowadays to satisfy
the modern user's expectations for live and VOD experiences. This
is why we offer our customers an advanced, centralized optimization
platform like YOUBORA Analytics to allow them a complete view into
the interaction and perception of their content by end-users, and
to provide a mechanism to gain control over their user's quality of
experience," says NPAW's CEO, Ferran
Gutiérrez.
iROKO TV is available in 178 countries around the world and will
be expanding into new markets. "When a company prepares for
expansion, it becomes critical for popular services like iROKO to
guarantee a TV-quality of service, regardless of the end-user's
device and means for connectivity. Insights from YOUBORA Analytics
will provide the basis to allow for high growth and scalability and
we look forward to growing with them," says Gutiérrez.
Sherra Pierre-March, CTO of
IROKOtv says: "We're very excited to be working with NPAW - their
real-time analytics will be mission critical in helping us to
continue to improve our service to our customers all around the
world. NPAW will be able to provide the necessary analytics that
will aid IROKO in continuing to improve its service, by supporting
the ability to import custom data related to subscriptions, geo and
retention - which is a key aspect of our business."
About NPAW
NPAW is a big data and technology company serving the online
media industry. Using real-time data we help our customers to
deliver flawless TV-quality experiences. Our platform leads the
industry in technologies integrated and devices supported, enabling
our customers to take smart business decisions using in-depth and
complete data. The company is privately held with VC backing, and
was founded in 2008 with headquarters in Barcelona, Spain.
About YOUBORA Analytics
YOUBORA Analytics is a powerful centralized analytics and
optimization platform for broadcasters and media groups. We provide
real-time information on the delivered video experience, with
granular data specific to individual end users. Our high-resolution
analytics tool helps you monitor and analyze your audience, QoS and
engagement, and optimize delivery through our SmartSwitch CDN load
balancing module. Metrics taken from YOUBORA Analytics can be
applied to take decisions around your content, monitor delivery
partners and take decisions around which platforms to invest in or
integrate with.
Please visit http://www.nicepeopleatwork.com for further
information.