Premium Pricing: An Important Element for Sustainability in a Competitive Marketplace, Says Infiniti Research
22 August 2017 - 1:33AM
Business Wire
Infiniti Research recently helped a major fluid systems supplier
understand customers’ perception of their pricing model and
product’s value when compared to their competitors. The challenge
was to understand the customer’s perception of the perceived
pricing model and added value of their products globally. Also, the
client wanted to gain more insights on the competitors’ product
portfolio, key demand drivers, and competitive landscape to
understand how to stay ahead of other manufacturing companies in
the market space.
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Infiniti Research helps companies foresee
changing market dynamics to make informed decisions. We also help
companies identify markets with the most potential to increase
revenues. (Graphic: Business Wire)
For any organization, pricing is an important element to sustain
themselves in a competitive marketplace. The regular variation in
the prices of the products and services affects the ROI and makes
it more difficult to target the ideal market. Premium pricing might
discourage some buyers, but it is believed that the higher cost
will bring in more revenues.
According to Infiniti Research’s competitive intelligence
experts, “To deliver better returns on investment, a premium
pricing strategy should be adopted to ensure that the price of a
product is higher than that of similar products.”
Request a free demo to see how Infiniti Research’s
solutions can help you
This premium pricing study provides
benefits such as:
- Identifying the drivers to promote
value added solutions
- Developing an understanding of
competitive benchmarking with respect to the competitors, quality,
and service
- Identifying the key demand drivers,
based on the price, quality, service, relationships, and brand
equity
- Evaluating the needs that are unmet and
the challenges of the current and potential customers
This premium pricing study offers
predictive insights on:
- The product lines under focus such as
dry-break, TTE, refueling, DLA standard products, and DLA
spares
- The value proposition of their
products, key demand drivers, and competitive benchmarking of their
products
Request a free proposal to see how Infiniti Research’s
solutions can help you
Looking for additional insights on premium pricing?
View the full case study
About Infiniti Research
Established in 2003, Infiniti Research is a leading market
intelligence company providing smart solutions to address your
business challenges. Infiniti Research studies markets in more than
100 countries to help analyze competitive activity, see beyond
market disruptions, and develop intelligent business
strategies.
With 14+ years of experience and offices across three
continents, Infiniti Research has been instrumental in providing a
complete range of competitive intelligence, strategy, and research
services for over 550 companies across the globe.
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Infiniti ResearchAnirban ChoudhuryMarketing ConsultantUS: +1 630
333 9501UK: +44 208 123
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