LAS VEGAS, Dec. 7, 2017 /PRNewswire/ -- Last night
(Wednesday, Dec. 6), the Las Vegas
Convention and Visitors Authority (LVCVA) debuted the first and
only destination virtual reality art program, Vegas: Alter
Your Reality (VAYR). The event took place at Wynwood's
Zadok Gallery during Miami Art Week
with The Venetian Las Vegas. Powered by Samsung Gear VR, the
VAYR installation will be free and open to the public, Dec. 7 - 9 from 1 - 9
p.m. daily.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8231651-las-vegas-alter-your-reality/
"Capturing Las Vegas in photos and videos never tells the whole
story, which is why we created the first-ever destination VR art
program," said Cathy Tull, senior
vice president of marketing at the LVCVA. "By debuting at Miami Art
Week, we are able to showcase creative technology to remind
visitors of the adventures and experiences that await them in
Las Vegas."
An innovative marketing concept that unites virtual reality and
technology with art and travel, VAYR showcases Las Vegas in a unique and artistic way by
featuring the work of five international artists including:
Adhemas Batista, Brazil;
Beeple, U.S.; FAFI, France; INSA, U.K.; and
Signalnoise, Canada.
"I've done animations and various projects, but for the first
time I was able to be immersed in and experience my art, which is
something great that I've never felt before," said Batista. "Many
brands are afraid to experiment with new technology, but
Las Vegas went for and it shows
the brand's dedication to evolving, as well as its appreciation of
art and media."
During the debut, the brand created an interactive and immersive
experience for guests, while staying true to its playful nature by
incorporating elements of discovery and indulgence. Curious
visitors flocked to the gallery, which consisted of five rooms,
each designed to reflect the standout elements and artistic styles
of the individual narratives including oversized, neon palm trees,
black and white-striped tunnels, LED walls and glittering signs.
The multi-sensory Las Vegas
experience was topped off with a taste of some of the city's finest
handcrafted cocktails and late night bites from The Venetian Las
Vegas, which included Mercato della Pescheria's tableside
tiramisu, a crowd favorite, and The Dorsey's signature Penicillin,
a mix of scotch, fresh lemon, ginger and honey. Moving to the
sounds of a Las Vegas-inspired DJ
set, guests ranged from art critics and digital gurus to seasoned
travelers and socialites.
The VAYR content pieces were created following individual visits
to Las Vegas, where each artist
experienced the vast array of activities the "Entertainment Capital
of the World" has to offer – from strolling the iconic Strip to
exploring Downtown and beyond. Each artist created individual
storyboards that underwent skilled editing and animation, with the
final product being five, two to three-minute virtual reality
content pieces that possess the style and interpretation of the
individual artist. Using the most cutting-edge technology on the
market, VAYR is among some of the world's best virtual reality
programs as one of the most visually cinematic 360-degree
experiences.
For those unable to visit the Miami Art Week instillation, the
VAYR artwork is now live in the Vegas VR app, which is free and
available for download on iOS and Android platforms. In the coming
months, the brand will also announce future VAYR events taking
place in various cities around the globe in 2018.
For more information, to watch an exclusive VAYR video or to
book a Las Vegas adventure, visit
www.visitlasvegas.com/alteryourreality.
ABOUT THE LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged
with marketing Southern Nevada as
a tourism and convention destination worldwide, and also with
operating the Las Vegas Convention
Center and Cashman Center. With nearly 150,000 hotel rooms in
Las Vegas alone and more than 11
million-square-feet of meeting and exhibit space citywide, the
LVCVA's mission centers on attracting ever increasing numbers of
leisure and business visitors to the area. Download the virtual
reality app, Vegas VR, to experience Las
Vegas from your iPhone or Android by visiting
http://www.vrtv.vegas/. For more information, go to
www.lvcva.com or www.visitlasvegas.com.
Allie Edwards, R&R
Partners
T: 702.318.4289
allie.edwards@rrpartners.com
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SOURCE Las Vegas Convention and Visitors Authority