Evans to be responsible for executing the
omnichannel SSP's business and commercial privacy strategy
NEW YORK, Sept. 26, 2022 /PRNewswire/ -- TripleLift, the
advertising technology company reinventing ad placement, today
announced they have hired James
Evans to serve as Chief Privacy Officer and Vice President
of Legal. In this role, Evans assumes responsibility for the
execution of TripleLift's strategic approach to privacy matters
globally, including evaluating risks and opportunities.
Additionally, Evans will lead a team of attorneys supporting
TripleLift's go-to-market (GTM) product and commercial initiatives.
He reports to TripleLift's General Counsel, Kama Ostoya.
As Chief Privacy Officer and Vice President of Legal, Evans is
responsible for ensuring that privacy remains at the forefront of
TripleLift's global technology platforms. He is also tasked with
working closely with cross-functional teams to ensure the company's
products and processes continue to meet global privacy requirements
as both they, and the digital advertising market in general,
continue to evolve.
"TripleLift's growing global footprint and fast expanding
portfolio of privacy-centric solutions requires a top-notch legal
mind to navigate the privacy regulations in the industry on a
global scale," said Kama Ostoya, General Counsel, TripleLift.
"James lives and breathes this space and understands not only the
legal implications for our company, but those of our clients and
partners as well. He is the perfect fit for this role and we are
thrilled to have him on board."
Evans has more than 15 years of experience in media and
advertising, and comes to TripleLift from Yahoo, where he served as
Associate General Counsel on its Global Privacy team. Most recently
he led Yahoo's international privacy team of lawyers, privacy
professionals and engineers. During Evans' tenure at Yahoo
(formerly known as Verizon Media, Oath, and AOL) he held a number
of roles including Senior Counsel and Head of Data Policy, as well
as Corporate Counsel at Millennial Media (which was acquired by AOL
in 2015).
In addition to his adtech and media experience at Yahoo and
Millennial Media, Evans has a long history in the publishing and
advertising space having started his career in magazines and
digital media at the UK's Professional Publishers Association,
where he served as Head of Legal.
"I have been familiar with TripleLift and its excellent
reputation in the market for a number of years, and I am delighted
to join this exceptionally talented team at an exciting time in the
company's growth," said James Evans,
Chief Privacy Officer and Vice President, Legal, TripleLift. "I'm
looking forward to helping drive the global business forward with
privacy at its core."
About TripleLift
TripleLift is the advertising technology company reinventing ad
placement at the intersection of creative, media and data. Our
marketplace serves the world's leading brands, publishers,
streaming companies and demand-side platforms, executing over 1
trillion ad transactions every month. Customers choose us because
of our addressable offerings from native to online video to
connected television, innovations that insert brands into content
in real-time, and supportive experts dedicated to maximizing
partner performance. Part of the Vista Equity Partners portfolio,
TripleLift has appeared on both the Inc. 5000 and Deloitte
Technology Fast 500 for five consecutive years, has been named to
Business Insider's list of Hottest Ad Tech Companies for three
straight years and was awarded Most Innovative TV Advertising
Technology by AdExchanger in 2021. Find out how TripleLift is
shaping the future of advertising at triplelift.com.
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