NIQ Brandbank launches new product data optimisation solution
18 April 2024 - 1:09AM
Business Wire
Today, NIQ Brandbank, the global leading provider of digital
product content, is pleased to announce the launch of its new
product data optimisation solution, Content Health+, designed to
empower brands to set the standard and become category leader with
insight into category comparison and content benchmarking. This
innovative new solution underscores NIQ Brandbank’s continued
commitment to digitalise the shopper experience and deliver best in
class product content across omnichannel.
Research conducted by NIQ Brandbank highlights that up to 84% of
brands fail to claim at least one of the top three most searched
attributes that their product qualifies for. With lifestyle,
dietary, sustainable and ethical needs at the forefront of shopper
minds, brands are being forced to re-evaluate the quality of
product information shared with shoppers online and how it compares
with their competitors. Shoppers now expect brands to go beyond the
back of pack product information to connect with shoppers across
the omnichannel from discovery to purchase.
NIQ Brandbank’s Content Health+ solution enables brands to first
identify their content strengths and weaknesses based on their
content health score and competitor rank, and secondly, continually
improve the effectiveness and integrity of product content and
optimise with additional attributes to achieve product content
completeness.
Marsha McGraw, Global Managing Director at NIQ Brandbank
commented, “We are excited to unveil our new product data
optimisation solution, a testament to our continued innovation and
commitment to our clients to digitalise the shopper experience. You
can’t improve what you can’t measure, and we are proud to give our
clients the opportunity to optimise their product content based on
actionable insights to win on the digital shelf.”
With NIQ Brandbank’s new Content Health+ solution, brands
can:
- Measure against competition by gauging the content
health of product content against competitor products and identify
areas of improvement to win on the digital shelf.
- Quickly identify priority areas for optimisation using a
simple traffic light colour scheme to help identify areas of
strengths and weaknesses.
- Drive product matching with a combination of imagery and
text, ensuring matches are based on similar styles of products as
well as their composition and ingredients.
- Set the market standards and position as a category
leader by utilising actionable insights to drive best in class
product content.
For more information please click here.
About NIQ Brandbank
NIQ Brandbank is the leading provider of digital product content
solutions powering omnichannel shopping
experiences.
With over 25 years of experience and operating in 39 countries,
NIQ Brandbank is the content partner to over 52,000+ brands, 700+
retailers, and wholesalers across the globe, creating a rich online
shopping experience, while minimizing the cost and complexity for
the industry.
Visit us for more information.
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Amy Brown Amy.brown@nielseniq.com