New Multiyear Deal Brings Full Portfolio of 53
Leading Outdoor Brands to the Guidefitter Platform
BOZEMAN,
Mont., July 9, 2024 /PRNewswire/
-- Guidefitter, the online community and marketplace fueled by
the opinions of thousands of pro guides and other outdoor
professionals, today announced an expanded, multi-year partnership
with GSM Outdoors. This agreement brings the entire GSM Outdoors
brand portfolio, including 53 leading outdoor brands such as Muddy,
Stealth Cam, SOG Knives, Walker's, Avian X, Yamamoto Baits, and
Bill Lewis Fishing, onto the Guidefitter platform.
"We are excited to leverage our pro program
into a strategic marketing channel," - Eddie Castro, CEO of GSM Outdoors.
Guidefitter and GSM Outdoors first partnered in 2017, beginning
with the Stealth Cam and Walker's brands. Since then, both
companies have experienced significant growth. GSM Outdoors has
broadened its portfolio to include a wide array of top-tier brands,
while Guidefitter has expanded its professional audience, enhanced
its technology platform, and increased its roster of leading
outdoor brand partners. This long-standing partnership has proven
to be strong and mutually beneficial.
"We are excited to further extend our long partnership with
Guidefitter and leverage our pro program into a strategic marketing
and sales channel for our brands," said Eddie Castro, CEO of GSM Outdoors. "When a
program member purchases one of our products through our pro
program managed by Guidefitter, that is the beginning of the
strategic journey, not the end."
Under the new agreement, GSM Outdoors will leverage
Guidefitter's industry-leading reputation for stringent program
eligibility verification, ensuring the highest standards for pro
program member vetting. Additionally, Guidefitter's proprietary
technology platform and AI tools will monitor pro purchase
guidelines across all GSM brands, maintaining the integrity and
effectiveness of the program.
"Guidefitter is proud to deepen our relationship with GSM
Outdoors," said Bryan Koontz, CEO of
Guidefitter. "Our combined efforts will set a new standard for pro
program excellence and foster stronger connections between GSM
brands and the professionals who trust and promote them."
Guidefitter will gradually roll out the additional GSM brands on
its platform throughout the rest of 2024. Furthermore, the
companies are collaborating on strategic initiatives to harness GSM
pro program members' collective voice and promotional power,
ensuring genuine and impactful promotion of GSM brands within their
personal and professional communities and networks.
More information about Guidefitter's solutions for outdoor
brands can be found at
https://www.guidefitter.com/partners/become-a-brand-partner.
Individuals seeking to join Guidefitter's growing audience of
verified outdoor industry professionals, including employees of
select outdoor gear manufacturers, can apply at
https://www.guidefitter.com/insiders.
About Guidefitter
Guidefitter is the online community
and e-commerce marketplace of choice for genuine outdoor industry
professionals and other consumers who love to enjoy the great
outdoors. We are pioneering the outdoor industry's first online
experience where brands, true outdoor pros, and consumers engage in
a common digital community, marketing, and e-commerce platform
oriented around a shared passion for outdoor recreation and great
gear. Industry pros have access to hundreds of pro purchase
programs from a central location, tools to easily promote the
brands they love, and a like-minded community to demonstrate their
abilities and expertise. Consumer enthusiasts benefit from a
community that understands their passion for the outdoors, access
to thousands of outfitters through a comprehensive search engine,
and opportunities to discover and purchase great gear based on the
insights from people who know better than anyone else - true
outdoor professionals. Over 300 outdoor brands, including Swarovski
Optik, Crispi Boots, Weatherby, JetBoil, and Garmin, work with
Guidefitter to promote their brand with authentic messages through
large, managed audiences of genuine outdoor professionals.
Guidefitter is headquartered in Bozeman,
Montana. For more information, please visit
www.guidefitter.com, and follow us on Facebook, Instagram, or
Twitter.
Guidefitter Media Contact:
media@guidefitter.com
About GSM Outdoors
Few American outdoor companies enjoy a mutually respected
relationship with their customers that spans over five generations.
GSM Outdoors is among those few! For over 70 years, the GSM family
of brands has been helping passionate hunters, shooters, knife
enthusiasts, and anglers succeed through innovation and the
manufacture of high-quality, reliable products that continue to
prove themselves in the field, on the range, and on the water. GSM
Outdoors continues to leverage the latest technology and provide
customers with the best products on the market. Tradition,
heritage, and loyalty to outdoor enthusiasts of generations past
and generations to come...that's the GSM Outdoors guarantee!
GSM Media Contact:
marketing@gsmorg.com
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SOURCE Guidefitter