One Chief Muuvment Officer, 20 Secret
Workouts, and 10 Days in Chicago Deliver Unexpected, Sweaty
Fun
BRIDGEWATER, N.J., July 10,
2024 /PRNewswire/ -- Nuun® Hydration, the #1
electrolyte tablet brand^, celebrated its 20th
anniversary in a very unexpected way – by throwing a star-studded
birthday bash in Chicago. The
10-day event kept everyone on their toes by only revealing the
surprise, quirky workouts once attendees stepped onto their
exercise mats. Dubbed "Nuun® Unexpectercise," the experiential
marketing campaign brought to life the brand's motto that 'Anything
can happen after Nuun' and created sweaty opportunities to hydrate
consumers throughout the celebration.
"Nuun is the go-to hydration brand for those living a fun
and active lifestyle, so we wanted to give consumers an
unforgettable experience that truly embodied the brand," said
Chris Brody, Senior Director Brand
Marketing, the Nuun® brand. "We're thrilled by the incredible
response Unexpectercise generated and the connections we made
in-person and online from our fans around the country and in
Chicago. And, we're just getting
warmed up. Over the coming year, there will be more Nuun
experiences that create unexpected fun and sweat, so make sure to
stay hydrated so you'll be ready for anything."
During this year's Unexpectercise event, the brand wowed
consumers in Chicago with:
- Celebrity and social media personality appearances from the
likes of Nev Schulman of the hit
show Catfish, former basketball star Bree
Green, World Jump Rope champion Tori
Boggs, comedian Evan
Slaughter, Chicago local
Elisabeth Akinwale, and many
more
- Fun and sweaty workouts curated by the Nuun brand's Chief
Muuvment Officer, Alex Piccirilli, a
certified personal trainer, yoga instructor, and nutrition
guru
- Partnerships with Vital Proteins®, Orange Theory Fitness®,
TRX®, and Brooks® shoes
- Hydration through Nuun® Sport Hydration Tablets in a variety of
flavors, including the new Nuun® Sport Hydration Electrolyte Tablet
Peach flavor
The Nuun brand promoted its Unexpectercise experience through
grassroots efforts, wheat pastings throughout Chicago's Lakeview neighborhood, and a robust
influencer marketing campaign. In addition, assets captured at the
events are rolling out through the brand's social media, website,
and email channels.
To learn more about Nuun® hydration, please visit
www.nuunlife.com.
About Nuun® Hydration
Nuun® Hydration is on a mission
to empower more muuvment. The #1 electrolyte tablet brand, Nuun®
believes in the power of muuvment supported by everyday hydration
to change lives and shape the future.^ Through continual
product innovation, the brand's portfolio of proactive
hydration products delivers options for anytime hydration. From
morning and evening routines, exercise, rest and recovery, general
wellness and more, there's a Nuun for muuvers' hydration needs.
Non-GMO, vegan, and gluten free ingredients, a refreshing taste,
and a variety of fun flavors make Nuun® a "must-have" product among
active consumers. Visit www.nuunlife.com to learn more.
^Source: IRI – Total US – Multi Outlet: Latest 52 weeks ending in
04/28/24.
Media Contact
Andrea Martin
Nuun® Hydration
M 443-927-6183
E media@nuunlife.com
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SOURCE Nuun Hydration