NEW
YORK, July 24, 2024 /PRNewswire/
-- Insticator, the premier SSP and leading creator of
engagement and monetization tools for online publishers, today
announced the formation of a new holding company for the brands
within the company's portfolio. Distinct brands will be unified
under a single entity by the COOL company, a parent company
dedicated to creating a better experience for everyone in the
advertising sector. the COOL company shares common
leadership, advanced technology, innovative AI, and complementary
domain expertise to transform modern digital advertising for
everyone involved.
Under the new corporate structure, the COOL company will
encompass the collection of acquisitions Insticator has made in
recent years, all focused on creating a holistic ecosystem of
adtech solutions. The current portfolio includes:
- Insticator – The Experience Matters.
Insticator has the experience that matters to build publishers'
experiences that matter to their users & partners. More engaged
users equals more time on site, more valuable ad property, and a
happier audience.
- Balihoo – Franchise Marketing, Done
Differently. Balihoo bridges the gap and delivers collaboration
& performance to franchise & network businesses, striking a
perfect balance to mitigate a franchisee's local execution risk
while protecting the integrity and consistency of a global
franchise brand.
- COOL Media – Real Results. COOL Media allows
advertisers to never have to wonder what works by delivering real
results & insights for clients through expert media strategy
and execution. We provide our agency partners detailed and
customized cookieless measurement studies that help identify what
worked and what needs improvement, along with comprehensive ad
execution across a broad array of channels including Connected TV,
Display, Social, Search, and more.
- OKO Digital - Smarter Advertising Technology
with Instant Revenue Impact. OKO Digital represents the place
where inventory meets opportunity, coupling the ability to create
more revenue through smarter advertising technology with the
ability to tap into broad ad inventory courtesy of the relationship
with the rest of The COOL Company portfolio.
Today, with the formation of the COOL company, these
brands form the foundation for a new powerhouse player in the
advertising landscape. "The COOL company is the realization of a
nearly decade-long mission to create a comprehensive set of
solutions for everyone in the advertising space," said Zack Dugow,
Founder and CEO of the COOL company.
"We can create a better experience for everyone in the
advertising space, from advertisers to publishers, franchise brands
to agencies, consumers to media professionals. Our sole mission is
to connect audiences with meaningful messages through more
personalized, powerful, and positive experiences," he added.
Internally, the 'COOL' in "the COOL company" is treated as an
acronym that represents the attitude of every team member in the
organization and energy we bring to the table:
Creative
Optimistic
Open-Minded
Leadership
We creatively integrate new elements in innovative
combinations, fueled by our optimism to drive success. Our
open-mindedness allows us to embrace new ideas and
approaches, empowering us to lead our industry through bold
initiatives.
Helmed by Dugow, the COOL company inherits the proven leadership
team from Insticator and its other subsidiaries. The newly formed
business can be reached via www.cool.co.
Lastly, Dugow teased a future announcement that will further its
mission to revolutionize advertising for all parties. "Candidly: I
think this is just the beginning. This unification puts us on a
path to completely transform the advertising experience for every
participant.
"I'm so excited about what we have in the pipeline," Dugow
concluded.
About the COOL company
At the COOL company, we believe in creating a win-win environment
where everyone benefits. We are committed to ensuring users,
publishers, franchisees, agencies and advertisers all have a better
experience and achieve more than they ever thought possible through
our innovation, advanced AI, groundbreaking advertising technology,
and teams of inspired experts. Our every move, expansion,
acquisition, and upgrade is done to provide that better experience
for an ever-growing list of satisfied clients and users all over
the world.
Brands under the COOL company include Insticator, an engagement
platform for publishers, Balihoo, a complete advertising management
platform for franchise and network businesses, COOL Media, a
managed service solution for agencies and brands to reach and
measure audiences, and OKO Digital, delivering website and app
publishers everything they need to maximize their ad revenue.
Collectively, the COOL company reaches over 350 million users
monthly across their network of premium publishers and advertisers,
including Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking
Cruises, MLB, Playmaker, Blitz, Evolve Media, and more. Under the
former umbrella of Insticator, the COOL company was a proud 7x
recipient of the Inc 5000 list of America's fastest-growing private
companies, a 2x recipient of Deloitte's Fast 500, recognized on
Crain's New York Fast 50 list, recognized by Digiday's Digiday
Media Awards as a company working to modernize digital media, and
awarded as one of AdWeek's Top 10 Fastest Growing Solution
Providers globally.
About Insticator
At Insticator, the experience
matters. As a Premier SSP, Insticator maximizes revenue through
differentiated franchise brands. Their suite of engagement, ad
monetization, SaaS, and media products is tailored to achieve this
and more. Beyond the tangible ROI from working with Insticator, the
first-party data collected puts publishers back in the driver's
seat, to better understand audience behavior and facilitate extreme
precision targeting for the brands they represent.
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SOURCE the COOL company