Leading Acne Brand Announces Digital Campaign
to Support Product Packaging Refresh
JOHNSON CITY, Tenn.,
July 30,
2024 /PRNewswire/ -- Crown Laboratories, Inc.
("Crown"), a fully integrated global skincare company, is thrilled
to announce PanOxyl®, the trusted leader in acne
treatment solutions, is rolling out significant upgrades to its
brand packaging alongside the launch of its newest
innovation, Acne Banishing Body Spray with 2% Salicylic
Acid. The brand is proud to continue its commitment to
providing effective, accessible skincare solutions that deliver
results to cleanse, manage, and moisturize to reveal your
best-looking skin.
Experience the interactive Multimedia News Release here:
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PanOxyl has updated its packaging to better reflect its
evolution. The packaging now uses color blocks aligned with the
brand's cleanse, manage, and moisturize categories, helping
consumers connect with the products and making shopping easier.
PanOxyl remains committed to quality and reliability, and extensive
market testing was conducted to ensure the success of these
changes. The brand is excited to reveal its new look and feel.
"Our updated packaging not only modernizes the look of our
PanOxyl brand, but also reinforces our dedication to delivering
effective acne solutions that consumers can continue to trust,"
said Steve Gallopo, Executive Vice
President and Chief Commercial Officer, Crown Consumer Skincare
Division. "We're excited to unveil this fresh new look that
reflects our commitment to innovation and customer satisfaction, as
well as introduce a new product to our ever-growing portfolio of
acne-fighting solutions."
Alongside the packaging updates, PanOxyl is thrilled to
introduce its latest product innovation, the Acne Banishing
Body Spray. Formulated with 2% Salicylic Acid, this spray
effectively unclogs pores, clears blemishes, and helps prevent
future breakouts. Enriched with skin-brightening Niacinamide and
Vitamin C, as well as soothing Witch Hazel and Aloe, the spray is
designed for easy application with its 360-degree spray nozzle,
allowing users to spray and go for total-body skincare
maintenance.
"Salicylic Acid is a proven ingredient in acne treatment, known
for its ability to penetrate pores and clear out debris," said Dr.
Suneel Chilukuri, Board Certified Dermatologist. "Along with
Niacinamide, which moisturizes acne-prone skin, this body spray
offers a comprehensive solution for clearer, healthier-looking
skin. Since many patients with facial acne have acne somewhere else
on their body, most commonly on the back, this spray format is
going to be integral for an effective treatment on those
hard-to-reach areas."
To further support these exciting updates, PanOxyl is also
launching a robust new digital campaign, "Seen it. Solved it."
Developed in collaboration with Little Big Brands, this campaign
celebrates PanOxyl's journey from its inception in the 1970s to its
position today as a leader in acne care, reminding consumers of its
tried and true, heritage brand status. The campaign aims to
resonate with consumers by highlighting PanOxyl's decades of
trusted and effective acne solutions, and customer
satisfaction.
For more information on PanOxyl's new packaging updates and its
new Acne Banishing Body Spray, please
visit www.panoxyl.com.
About PanOxyl®
Known for its #1 selling dermatologist-recommended acne wash in the
U.S., PanOxyl offers a full line of acne-prone skin care products
designed to cleanse, manage, and moisturize to reveal your
best-looking skin. Always backed by science, PanOxyl has been used
and trusted by millions around the world for the last 45 years. For
more information about PanOxyl or its products,
visit www.panoxyl.com.
About Crown Laboratories, Inc.
Crown, a privately held, fully integrated global skincare company,
is committed to developing and providing a diverse portfolio of
aesthetic, premium and therapeutic skincare products that improve
the quality of life for its consumers throughout their skincare
journey. An innovative company focused on skin science for life,
Crown's unyielding pursuit of delivering therapeutic excellence and
enhanced patient outcomes is why it has become a leader in
Dermatology and Aesthetics. Crown has been listed on the Inc. 5000
Fastest Growing Privately Held Companies List for ten years and has
expanded its distribution to over 50 countries. For more
information, visit http://www.crownlaboratories.com.
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SOURCE Crown Laboratories, Inc.