Partnership expands Pinterest's sales presence
in key Asia, Middle East, Africa and LATAM markets
MIAMI, Aug. 7, 2024
/PRNewswire/ -- Aleph is announcing a sales partnership that will
expand Pinterest's digital advertising solutions to 11 new markets
across LATAM, Asia, the
Middle East and Africa: Costa
Rica, Dominican Republic,
Ecuador, Guatemala, India, Israel, Morocco, Nigeria, Peru, South
Africa and Turkey.
Aleph will also now serve as Pinterest's sales partner in
countries across Central and Eastern
Europe, including Cyprus,
Czechia, Hungary, Greece, Malta, Poland, Romania and Slovakia.
As a leading visual search and discovery platform with over half
a billion global monthly active users*, Pinterest has become one of
the top destinations for brands trying to reach customers looking
to shop.
Matt Hogle, Vice President of
Global SMB Sales at Pinterest, commented: "We're excited to
expand Pinterest's ads business into 11 new markets via our
partnership with Aleph. For the first time, brands in these markets
will be able to reach millions of Pinterest users who come to the
platform with a passion for discovering new ideas and the
commercial intent to bring those ideas to life."
Aleph first partnered with Pinterest in 2023 to help brands in
select countries launch cross-border advertising campaigns on the
platform. Under this new expanded partnership, Aleph will be
working with Pinterest to expand into 11 new markets in LATAM,
Asia, the Middle East and Africa.
"We're delighted to expand our partnership with Pinterest to
help advertisers connect with customers looking to be
inspired and shop on the platform," said Ignacio Vidaguren,
Partner and COO at Aleph. "The ability to advertise on
Pinterest in these markets will unlock a great opportunity for
brands and retailers to reach new customers."
*Pinterest Internal Data, Global analysis, Q2 2024
About Pinterest
Pinterest is a visual search and discovery platform where people
find inspiration, curate ideas, and shop products—all in a positive
place online. Headquartered in San
Francisco, Pinterest launched in 2010 and has over half a
billion monthly active users worldwide.
About Aleph
Aleph is a global digital advertising company operating in 140+
countries, connecting over 26,000 advertisers with over 3 billion
consumers. Through sales partnerships with 60+ leading digital
media platforms Aleph empowers businesses and communities in
underserved markets by building and supplying proprietary
technologies with localized solutions, offering local teams of
industry and platform experts.
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SOURCE Aleph Group, Inc