Dempster's® conducted a
National Wellness survey to understand how they can play a
more pivotal role in nourishing the lives of Canadians
TORONTO, Aug. 19,
2024 /CNW/ - Today, Dempster's® is
launching a new brand campaign focused on evolving the way they
have been nourishing Canadians for more than a
century. Feed What Nourishes You expands
Dempster's'® focus beyond bread at breakfast, lunch and
dinner to emphasise a more holistic commitment to nourishing
Canadians – no matter what that means to them.
Dempster's® is on a mission to inspire people to
nourish their well-being, whatever this looks like for
Canadians. Taking time for ourselves is essential for our
well-being, and Dempster's® understands that feeling
good is exactly what Canadians deserve. In 2023,
Dempster's® conducted a survery which revealed some
eye-opening insights about the state of Canadians, their views on
self-care, nourishment, and overall well-being. Some of the
key findings include:
- 86% of Canadians say they want to do a better job of taking
care of their well-being.
- 42% of Canadian women feel guilty when they take time for
themselves.
- 88% of Canadians are aware that they need to take care of their
own well-being to help others, yet more than half (55%) often
prioritize their family's needs at the expense of their own
well-being.
"In today's fast paced world, people are feeling burned out. So
many parents give everything to others, but often at our own
expense. Just like we're told to put on our own oxygen mask first,
we must prioritize our own well-being to be our best selves every
day which ultimately benefits those we care for most." said
Tania Goecke, Vice-President of
Marketing at Bimbo Canada. "At Dempster's®, we want
to inspire Canadians to change this so we can all find time to
relax, indulge in a treat, stay healthy, be creative, or do
whatever we need to do to give something back to ourselves. Because
when we do, we'll all feel our best and be better parents, friends,
and family members.
The back-to-school season marks a great time for parents to
start fresh and create new routines that include nourishing
themselves holistically. When we prioritize self-care, we are
better equipped to navigate the pressures and commitments of
parenting.
The "Feed What Nourishes You" campaign will kick off with
a candid panel discussion on the importance of nourishing
well-being. The panel will feature parents discussing
thought-provoking questions about parenthood and their own wellness
journeys. Building on the momentum of the panel,
Dempster's® will activate the campaign through TV,
out-of-home, social media, paid media, and PR throughout the rest
of the year. In 2025, Dempster's® will expand their role
in nourishing Canadians with more meaningful actions, partnerships,
and communications.
Canadians, it's time to Feed What Nourishes You!
To learn more visit, dempsters.ca/about-us
ABOUT DEMPSTER'S®
For more than a century, Dempster's® has been
nourishing Canadians with high-quality, fresh-baked products made
from Canadian wheat. In today's fast-paced world,
Dempster's® inspires Canadians to nourish their entire
well-being, beyond our bread. With no artificial flavours or
colours, Dempster's® products are there with you when
you want to relax, have fun, indulge, or be creative—so you'll feel
at your best to be a better parent, friend, and family member. With
12 bakeries from coast to coast to coast, Dempster's® is
committed to nourishing Canadians with the very best.
ABOUT BIMBO CANADA
Bimbo Canada is Canada's largest bakery, operating for more
than 113 years. It is a leading producer and distributor of fresh
packaged breads and snacks with more than 1,000 products across 18+
brands Canadians know and love, like Dempster's®,
Stonemill®, Villaggio®, Natural Bakery, POM,
Vachon®, Little BitesTM and
Takis®. Bimbo Canada is
a wholly owned subsidiary of Grupo Bimbo, the world's largest
baking company. Together, we are nourishing a better world with
delicious baked goods and snacks by building a sustainable, highly
productive and deeply humane company. For more,
visit www.bimbocanada.com and follow us
on LinkedIn, Facebook, Instagram and X.
SOURCE Dempster's