Original Tiger Trap Contestants to Receive Buick Rainiers Nov. 21
20 November 2003 - 7:00AM
PR Newswire (US)
Original Tiger Trap Contestants to Receive Buick Rainiers Nov. 21
DETROIT, Nov. 19 /PRNewswire/ -- This time, the extraordinary is
expected. On Friday, Nov. 21, the four golfers who were caught in
Buick's original Tiger Trap promotion will officially receive the
2004 Buick Rainiers they won in a surprise closest-to-the-pin
contest under the intimidating gaze of Tiger Woods last spring. The
Florida residents will gather back at The Legacy Club at Alaqua
Lakes at 10 a.m. Buick Truck Marketing Director Chris Mazglad will
host a small ceremony for the golfers, their families, friends and
media to commemorate the incredibly successful program, unveil the
Rainiers and hand off keys. Mazglad will also present The Legacy
Club with a commemorative plaque for the 12th hole, the hole from
which the trap was sprung. The Legacy Club at Alaqua Lakes is
located at 1700 Alaqua Lakes Blvd., Longwood, Fla., 32779. Tiger
Trap winners are Mike Freeman, Keith Kemp, Beverly Rettinger and
Joe Senecal. "Everything about Buick's Tiger Trap -- the
excitement, attention and good will -- has surpassed our
expectations," said Mazglad. "We're thrilled that we could
introduce the world to Rainier in this way with Tiger, and I'm
looking forward to wrapping it up with our wonderful winners and
the trucks they earned." According to Mazglad, media coverage of
the promotion was huge. ESPN's SportsCenter covered the making of
the commercials. Other outlets that covered Tiger Trap include
Access Hollywood, USA Today and a host of local television and
radio stations. One winner, Mike Freeman, received additional
attention after an Orlando Sentinel article reported that he lost
his amateur status for accepting the Rainier. Freeman, the 2002
Orlando City champion, can re-apply for amateur status next year.
On May 1, 29 amateurs found out how they would perform under the
gaze of the world's greatest golfer as part of Buick's "Tiger
Trap," the division's biggest marketing effort with Tiger Woods so
far. All the action was captured on 13 hidden cameras and was
edited into 30-second television commercials. The commercials
teased a five-minute film running exclusively on
http://www.buick.com/ . After watching the film, visitors to
buick.com could register for a chance to compete for a 2004 Buick
Rainier. Atlanta's Bill Stapleton won a Rainier in that shootout
broadcast live on The Golf Channel Oct. 12. When foursomes came to
the 150-yard par 3 12th hole, a mysterious wedge was waiting on the
tee box. The golfers inspected the club and found the word "Tiger"
etched on the bottom. With that, Tiger himself drove a cart from
behind the trees up the cart path to meet the astonished golfers.
After introductions, Tiger invited them to participate in a
friendly contest: take one shot, and the closest to the pin wins a
2004 Buick Rainier. Most of the golfers didn't believe that they
were really playing for a Buick, but they were still understandably
anxious. It wasn't until they were on the green together and Tiger
pointed out the hidden cameras, camouflaged cameramen, and a
tucked-away Rainer that the golfers realized the wager was real.
This integrated event was created and managed by Buick's core
marketing partners: * Concept, advertising and films:
McCann-Erickson Detroit * Promotional: Momentum Detroit *
Interactive: i33 * Media buying: GM Planworks. Acclaimed director
and skilled amateur golfer Steve Chase staged the "trap" and
directed the shoot. More about Rainier The 2004 Buick Rainier
offers a level of performance, ride comfort and style that sets it
apart from other mid-size sport utility vehicles. Rainier, a
five-passenger, full-frame vehicle based on GM's award-winning
mid-size utility architecture, is the first truck-based SUV in the
Buick line-up. Rainier has an optional 290-horsepower all-aluminum
5.3 liter V-8, and comes standard with a 275-horsepower 4.2 liter
I-6. All Rainiers feature QuietTuning, Buick's exclusive use of
sound absorption practices to ensure a quiet ride. More information
on the Rainier is available at http://www.buick.com/ . DATASOURCE:
General Motors Corporation CONTACT: John Wray of Buick
Communications, +1-313-665-1478, ; or Amy Fouts, Marketing Director
of The Legacy Club at Alaqua Lakes, +1-407-444-9995, Web site:
http://media.gm.com/ http://www.gm.com/ http://www.buick.com/
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