Obee's Franchise System's CEO Peter Brown Featured on CEOcast.com HEATHROW, Fla., March 31 /PRNewswire-FirstCall/ -- Obee's Franchise Systems Inc. (OTC Pink Sheets: OBFC) announced this morning that its President and CEO, Peter Brown, will be featured today in an interview on http://www.ceocast.com/ . Mr. Brown will discuss the company's expansion strategy and marketing plans for 2005, and its operational affiliation with Ultimate Franchise Systems Inc. (OTC:UFSY) (BULLETIN BOARD: UFSY) . "We are shifting our attention this year to developing operational and marketing support for our nationwide area developer network," said Peter Brown, President and CEO of OBFC, in preparation for the interview. The company recently announced that it has over 900 signed commitments from five key franchise expansion territories: California, Florida, the Chicago marketplace, D.C./Va. and Texas-Oklahoma-New Mexico. "We've found that interviews such as the one today with CEOcast add important visibility to our investor relations campaign as well as credibility for our franchise expansion strategy." obees(R) soups salads & subs is a fast-casual, deli-style restaurant featuring nutritious soups, salads and subs with an emphasis on fresh-sliced meats and cheeses. There are over 100 Obee's locations open or in various development stages around the United States. About CEOcast CEOcast produces and syndicates streaming broadcast interviews with Chief Executive Officers of public and private companies. CEOcast's programming is distributed to millions of on-line investors at over 700 financial web sites as well as to more than 20,000 portfolio managers, buy-side analysts and traders at more than 3,300 North American institutions. Content is also disseminated to over 7,000 investment research professionals representing over 425 institutions. Ultimate Franchise Systems, Inc. (OTC:UFSY) (BULLETIN BOARD: UFSY) currently has investments in approximately 603 franchised restaurants in 30 states throughout the United States. These brands include Gator's Dockside Restaurants, Jreck Subs, Inc., Central Park Hamburgers, Li'l Dino's Deli and Grille, Sobik's Subs (OTC Pink Sheets: QRVI), Famous Uncle Al's Hot Dogs (OTC Pink Sheets: FFDG), Flamers Hamburgers, Westshore Pizza, Obee's (OTC Pink Sheets: OBFC), Mountain Mike's Pizza, New York Burrito, and Juicy Lucy's Hamburgers. This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Ultimate Franchise Systems, Inc., Obee's Franchise Systems, Inc. and Quality Restaurant Ventures, Inc. assume no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities as well as operating costs, capital spending, financial sources and the effects of competition. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Companies. CONTACT: Peter Brown of Obee's Franchise Systems Inc., 941-625-0773 DATASOURCE: Obee's Franchise Systems Inc. CONTACT: Peter Brown, of Obee's Franchise Systems Inc., +1-941-625-0773 Web site: http://www.obees.com/ http://www.ceocast.com/

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