Goodyear Names Sara Waldman Public Relations Manager for Airship Spirit of Innovation
19 June 2008 - 10:30PM
PR Newswire (US)
POMPANO BEACH, Fla., June 19 /PRNewswire-FirstCall/ -- The Goodyear
Tire & Rubber Company today announced that Sara Waldman has
joined the company as public relations manager for the airship
"Spirit of Innovation." In her new position, Waldman will be
responsible for strategic and day-to-day public relations,
marketing support communications, media outreach, community affairs
and scheduling activities surrounding the airship's operations from
its base here. (Logo:
http://www.newscom.com/cgi-bin/prnh/20050204/GTLOGO ) "Sara's
communications experience with major entertainment properties, and
her close working relationships with national media, made her an
ideal candidate for the 'Spirit of Innovation' public relations
position," said Roger Rydell, Goodyear's vice president of global
business communications. "I am sure that this experience and those
strong contacts will serve her well as she takes on this new
assignment." Prior to joining Goodyear, Waldman was public
relations and lifestyle marketing manager for Virgen Advertising in
Las Vegas, Nev., responsible for developing and executing strategic
communications plans for clients including Harrah's Entertainment
and Cricket Communications. Prior to joining Virgen, Waldman served
with Kirvin Doak Communications, PR Week magazine's "2004 Boutique
Agency of the Year," where she provided account services to brands
including Cirque du Soleil, Blue Man Group and the Bellagio Gallery
of Fine Art. "We are extremely excited to have Sara join the
'Spirit of Innovation' team," said Marty Chandler, pilot-in-charge
for the Florida-based blimp. "We look forward to working with Sara
to maximize the impact of our airship as an ambassador for our
company and as a key marketing tool for the Goodyear brand and its
products." Waldman, 27, received her bachelor's degree in
advertising from the University of Florida. Goodyear is one of the
world's largest tire companies. Fortune magazine named Goodyear the
World's Most Admired Motor Vehicle Parts Company in its 2008 list
of the World's Most Admired Companies. The publication ranked
Goodyear No. 1 in innovation, people management, use of assets and
global orientation. The company is also listed on Forbes magazine's
list of the Most Trustworthy Companies in America and CRO
magazine's ranking of the 100 Best Corporate Citizens. Goodyear
employs about 70,000 people and manufactures its products in more
than 60 facilities in 25 countries around the world. For more
information about Goodyear, go to
http://www.goodyear.com/corporate. CONTACT: Roger Rydell
330-796-8880 http://www.newscom.com/cgi-bin/prnh/20050204/GTLOGO
http://photoarchive.ap.org/ DATASOURCE: The Goodyear Tire &
Rubber Company CONTACT: Roger Rydell of The Goodyear Tire &
Rubber Company, +1-330-796-8880 Web site: http://www.goodyear.com/
http://www.goodyear.com/corporate
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