Social Media Customer Engagement Now a Reality
05 September 2009 - 4:40AM
Business Wire
Marketers will hear expert insight on how to develop scalable,
profitable and measurable strategies in the social media channel
during the next Global Marketing Performance Series event sponsored
by Acxiom® Corporation (Nasdaq: ACXM) from 3:30-5 p.m. EDT
September 9 at the Helen Mills Theater in New York.
This is one of a series of regional symposiums that has already
included events in Paris, London, San Francisco and New York. Each
event focuses on a different aspect of global marketing performance
and the latest research and best practices from noted industry
experts.
The September 9 event features guest speaker David Daniels, VP
and Principle Analyst with Forrester Research, Inc., and Chris
Marriott, VP and Global Managing Director, Acxiom Agency Services.
Both will discuss the latest research and strategies on how
companies can map, recognize and engage valuable customers and
prospects within leading social networks.
Whether attending in person or via webinar, participants will
learn how to promote interaction, increase measurable ROI, foster
purchase behavior, encourage brand preference, and apply the four
steps of social media marketing engagement:
1. Presence 2. Connections 3. Community 4. Promotion
Webinar participants can submit questions during the event via
Twitter using the hashtag #AcxiomSeries. Visit
http://www.acxiom.com/Promotions/GlobalMarketingPerformance for
details on the event and to register.
About Acxiom
A global leader in interactive marketing services and
infrastructure management, Acxiom connects clients with their
customers through deep consumer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Our secure, high-performance technology services deliver
consistent value and reliability. Founded in 1969, Acxiom is
headquartered in Little Rock, Ark., and serves clients around the
world from locations in the United States, Europe and Asia-Pacific.
For more information about Acxiom, visit www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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