Unique Social Media Marketing Capabilities Featured in Acxiom’s Latest Email Platform Release
18 December 2009 - 4:06AM
Business Wire
A powerful new tool that integrates email and social media while
delivering unique marketing insights will drive improved
performance for marketers as part of a major enhancement to Acxiom®
Corporation’s (Nasdaq: ACXM) leading email marketing platform.
Acxiom Impact-X™ Email 8.1 includes a new share-with-social
feature that allows email recipients to simply click a button to
post a message to their favorite social networks, without being
subject to branding and registration from third-party vendors.
Additionally, sophisticated new analytics provide insights into
how successful the newly created social conversations are in
engaging consumers. Empowered with these new insights, marketers
can segment their email programs based on actual client influence
and interaction with brand messages in the social channel.
“Delivering on our promise of high-performance marketing across
channels, this new release of Impact-X enables our clients to
stimulate, measure and optimize interactions in the social channel,
delivering direct marketing sensibility,” said Tim Suther, Acxiom’s
senior vice president for Global Multichannel Marketing
Services.
Acxiom is well known as a preferred source for advanced
analytics and consumer insight, and its share-with-social solution
is no exception. Marketers can measure consumer interaction between
email and social channels and use that information as a direct
overlay in their future analysis and segmentation practices. Acxiom
clients can view the impact of related social exchanges in real
time and automatically turn gathered insight into actionable
campaign strategy.
“Our research indicated not just a high demand for social
capabilities but more specifically a deep rooted concern by top
brands to not subject their end users to third-party branding and
signup processes in order to accomplish their social marketing
objectives,” said Jim Soss, Acxiom vice president for digital
marketing solutions. “Our share-with-social capability enables
clients to provide a seamless brand experience to their customers
and integrates the results with campaign reporting.”
The share capability is just one of many value-magnifying
enhancements in the most recent version of Acxiom’s Impact-X Email
platform. The Acxiom Impact-X solution suite enables businesses to
design, send, analyze and optimize direct marketing communications
across multiple digital channels.
Today’s announcement follows a successful launch in September of
Acxiom’s direct–to-social media marketing solution, Relevance-X™
Social, and builds on Acxiom’s commitment to creating cohesive
messaging across channels to improve customer engagement.
About Acxiom
A global leader in interactive marketing services and
infrastructure management, Acxiom connects clients with their
customers through deep consumer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Our secure, high-performance technology services deliver
consistent value and reliability. Founded in 1969, Acxiom is
headquartered in Little Rock, Ark., and serves clients around the
world from locations in the United States, Europe, Middle East and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom, Acxiom Impact-X and Acxiom Relevance-X are trademarks of
Acxiom Corporation.
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