Acxiom to Help Sony Ericsson Make Even Stronger Connections with Its Consumers
11 February 2011 - 9:10AM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM), the recognized leader in
marketing services and technology, has been appointed by Sony
Ericsson Mobile Communications to further strengthen engagement
with its consumers.
The deal makes Acxiom a key strategic and global marketing
partner to Sony Ericsson. The engagement underpins a business-wide
strategy, putting the consumer at the heart of Sony Ericsson’s
business model.
As a global partner, Acxiom enables Sony Ericsson to understand
and communicate with its consumers more effectively than ever
before to deepen brand affinity and drive business. The Acxiom
engagement includes business culture change, marketing strategy,
data cleansing and enhancement, implementation services and
marketing operations to provide outsourced support to Sony Ericsson
and deliver consumer communications campaigns.
Stephen Whyte, CEO of Europe Acxiom, said, “This is truly a
strategic partnership within which we integrate our resources with
those of Sony Ericsson and work with senior stakeholders to drive
transformation within their business. It builds upon our
demonstrated ability to deliver enterprise-wide business
transformation, marketing strategy and marketing operations, while
showing we can deliver global, multichannel marketing programs at
scale.”
Ben Padley, Head of Digital & CRM at Sony Ericsson, added,
“The dramatic shifts in our business marketplace require that we
urgently develop strong relationships of engagement with our
consumers. This includes identifying our consumers, learning about
them and engaging with them in the most insightful manner possible.
Acxiom provides us the ability to do that quickly and at
scale.”
About Acxiom
Acxiom is a recognized leader in marketing services and
technology that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable
information management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more
information about Acxiom, visit Acxiom.com.
About Sony Ericsson
Sony Ericsson is a 50/50 joint venture by Sony and Ericsson
established in October 2001, with global corporate functions
located in London and operations in major markets around the world.
Sony Ericsson’s strategy is to become the industry leader in mobile
communication entertainment, through new styles of interaction
across the internet and social media. Sony Ericsson offers exciting
consumer experiences through innovative and feature rich phones,
accessories, content and applications.
Acxiom is a registered trademark of Acxiom Corporation.
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