Analog Devices Wins Award For Use of Social Technologies In Online Technical Support Community
08 November 2013 - 3:00AM
Business Wire
Analog Devices, Inc.’s (NASDAQ: ADI) EngineerZone® online
technical support community was presented with the 2013 Forrester
Groundswell Award in the category of Business-to-Business: Social
Relationship -- a new business-to-business category for companies
who use social media and online channels to increase customer
loyalty and value. Forrester Research, Inc., a global research and
advisory firm, honored ADI with a Forrester Groundswell Award for
ADI’s outstanding use of social media to engage customers in
technical design support. Forrester Groundswell Awards recognize
excellence in the effective use of social technologies to drive
business success. ADI won the award over other entry candidates
that included a leading Internet search engine and a major
worldwide networking company. Watch a video about ADI’s
EngineerZone: http://youtu.be/qDVu49YW2wM
"This year we found the smartest companies are moving past
'social exceptionalism' and genuinely integrating social programs
into broader marketing strategies,” said Forrester Vice President
and Principal Analyst Nate Elliot. “Our 2013 winners used social
reach marketing to create discovery and awareness; they used social
depth marketing to support exploration and consideration; and they
used social relationship marketing to foster post-purchase
engagement -- proving that social programs can support customers
all the way through their life cycle."
- Join the EngineerZone community:
http://ez.analog.com/welcome
- More information on ADI’s EngineerZone:
http://ez.analog.com/groups/my-forrester-groundswell-awards
EngineerZone features support communities covering a broad
spectrum of product technologies and applications, including data
converters, amplifiers, RF (radio frequency) ICs, MEMS
(micro-electromechanical) inertial sensors, interface and
isolation, video ICs, DSP (digital signal processor) products, and
more.
ADI launched the EngineerZone technical support community in
2009 as a “one-to-many” support site that allows customers across
the globe to self-service and learn from other engineers with
similar problems spanning the entire signal processing design
chain. ADI’s most recent polling data revealed that nearly 85
percent of engineers visiting the EngineerZone community found that
it helped them to speed their design process.
“EngineerZone is the front-line design support resource for our
customers and is hosted by ADI engineers who are experts in signal
processing technologies, products, and systems. EngineerZone is a
key part of an extensive ecosystem created to support ADI customers
from inquiry, to prototyping and design,” said Emre Onder, vice
president, Analog Devices. “Receiving the prestigious Forrester
Groundswell Award is an honor and recognizes what we consider to be
the effectiveness and commitment of the EngineerZone community,
whose membership has increased 65 percent in just the past
year.”
About Analog Devices
Innovation, performance, and excellence are the cultural pillars
on which Analog Devices has built one of the longest standing,
highest growth companies within the technology sector. Acknowledged
industry-wide as the world leader in data conversion and signal
conditioning technology, Analog Devices serves over 60,000
customers, representing virtually all types of electronic
equipment. Analog Devices is headquartered in Norwood,
Massachusetts, with design and manufacturing facilities throughout
the world. Analog Devices is included in the S&P 500 Index.
http://www.analog.com
EngineerZone® is a registered trademark of Analog Devices,
Inc.
To subscribe to ADI’s News Feed: http://www.analog.com/en/homepage/news.html
Follow ADI on Twitter: http://www.twitter.com/ADI_News
Subscribe to Analog Dialogue, ADI’s monthly technical journal:
http://www.analog.com/library/analogDialogue/
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20131107006213/en/
Analog Devices, Inc.Bob Olson,
781-937-1666bob.olson@analog.comorPorter
NovelliAndrew MacLellan,
617-897-8270andrew.maclellan@porternovelli.com
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